The one you don’t take.
Everyone obsesses over the price of taking a chance:
↳ "What if I fail?"
↳ "What if I lose money?"
↳ "What if people judge me?"
But nobody talks about the cost of inaction. The price of staying exactly where you are.
Here's what standing still actually costs you:
1. Opportunity cost
↳ Someone else gets ahead while you hesitate
↳ Competitors learn from mistakes while you research
↳ Markets move whether you're ready or not
2. Compound cost
↳ Skills become harder to learn with time
↳ Networks become harder to access later
↳ Momentum you don't create keeps you stuck
3. Time cost
↳ You can recover from failed business
↳ You can't recover wasted years
↳ Time is the only resource you can't earn back
Most people spend so much energy avoiding short-term discomfort that they guarantee long-term regret.
So you only really have 2 options:
Take the risk now, or pay for it every day you don’t.
Because regret is the most expensive bill you’ll ever get.
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