The best LinkedIn Posts

pov: you're an entrepreneur in your 20s living in london

i moved to london at 23 to build businesses alone.
by 24 i ended up collaborating with 100s in the city.

today the tech industry here is booming.

Lovable hitting $300m and taking over the city is by far my favorite indicator of the future of startups here.

last week one of my friends built his software with it.
after months of trying to figure out how... lovable did it.

turned the idea in his head into a real thing in minutes.

the perfect skillset is no longer a requirement.
the ideal founding team isn't either.

you can just start building your own thing for free.

use lovable to get your first idea to the market.
build it on-the-go while communing to work
use the voice prompts to build faster
built a waitlist of people who'd like to try it.
market it on linkedin for free.

build your first $10,000 business.

priviledged to be working with businesses truly changing lives, have seen this first hand now.

bullish on tech. bullish on ai. bullish on london.

start building using lovable: https://lnkd.in/eHYq9ERX

The fear of going backwards is hurting people:

1. Taking a job for less pay
2. Selling your big house for a smaller house when appropriate, or even renting
3. Breaking up with someone that isn’t right even though you’ve been together for 4 years
4. Taken a lesser title even though the business is better

… the “take the step back” is often the thing that launches people into happiness but their fear of judgement on the step back is stopping them from happiness.

It’s unfortunate because a lot of that is based on society's current POV and judgement - not people's true decisions. Truth to block out the noise and lean into your truth, choose humility and grit and inconvenience for a period of time to get to your joy ❤️❤️☀️💛💛💛

You post and pray on LinkedIn.

Here's the 9-step system the top 1% use:

Step 1: Analyse your data first.

- Sign up for Stanley: https://lnkd.in/eDh9YRNc
- Stanley reads your LinkedIn automatically.
- You get 14 days free with my special link.

Prompt: "Run a general analysis on my LinkedIn. What topic themes, hooks and formats drove the most engagement? Where am I underperforming?"

You find exactly what's working and what's not.

Step 2: Research the niche.

- Connect Apify in Claude Cowork.
- Pull the top posts from inspiring creators.
- Find every post that hit 5x their median.

Prompt: "Pull the last 60 posts from these creators: [paste handles]. Flag any post that did 5x+ engagement vs their median. Output as a table."

You know which topics already have proven demand.

Step 3: Inspire then blend.

- Build a database: winning topics × formats.
- Blend a topic with a format. Rinse and repeat.

Prompt: "Here's a post: [paste]. Here's my thoughts: [take]. Here's how I use the tool: [use case]. Now give me a creative brief."

You have a brief built on what already works.

Step 4: Let Stanley write the first draft.

- Paste the brief (from the previous step).
- Stanley writes the post in your authentic voice.

Prompt: "Write a LinkedIn post on [topic] in my authentic voice using this brief: [paste brief]."

You have a first draft ready to season.

Step 5: Apply skim-ability rules.

- Use 55 characters max per line.
- Use digits and stats as pattern interrupts.

Prompt: "Rewrite for skim-ability. 55-char max, cascading, hook variations, digits: [paste]."

Your post reads fast on any mobile screen.

Step 6: Build the visual hook.

- The graphic is the most important hook.
- Generate it in Stanley to stop the scroll.

Prompt: "Generate 3 graphic concepts in Stanley that stop a scroll for: [paste]."

You have a scroll-stopper before you publish.

Step 7: Score on the 3-pillar rubric.

- Hook. Outperformance. Impression.
- Target 12+/15. Below 12, rewrite.

Prompt: "Score this post on the 3-pillar rubric. Hook, Outperformance, Impression. Target 12+/15."

You know the post is ready before it goes live.

Step 8: Polish the final 1% and publish.

- Hit 12+/15? Push it to LinkedIn.
- Below 12? Run the rewrite prompt.

Prompt: "Rewrite this post in my authentic voice. Bring the score above 12/15."

Your post is live and optimised.

Step 9: Repurpose every winner.

- Never move on from a top post.
- Spin the same idea into fresh angles.
- People forget what you posted instantly.

Prompt: "Take this top-performing post and spin up new angles I can post next week: [paste post]."

Loop back to step 1. Rinse and repeat.

Save this. Your next viral post starts here.

Bonus: Repost ♻️ + DM me the word "Stanley".

I'll send the 4-min walkthrough and 9 more prompts.

#StanleyPartner

I posted the same video 2 days apart. 
The first one got 300 impressions. 
The second one got 20,000 impressions.

Ohhh LinkedIn. You messy little app. Watcha doing??

Last Friday, I posted a video about "10 LinkedIn hooks that always work”.

Normally, my average impressions after 2 days: 10,000
This post's impressions after 2 days: 300 (now at 1,137)

That's a 97% decline vs my average. 💀

Never in my LinkedIn posting career have I had a post stuck at 300 impressions.

Naturally, I messaged our beloved friends at LinkedIn support.

Their response:

"𝘐'𝘷𝘦 𝘭𝘰𝘰𝘬𝘦𝘥 𝘪𝘯𝘵𝘰 𝘺𝘰𝘶𝘳 𝘲𝘶𝘦𝘳𝘺 𝘢𝘯𝘥, 𝘶𝘯𝘧𝘰𝘳𝘵𝘶𝘯𝘢𝘵𝘦𝘭𝘺, 𝘥𝘪𝘥𝘯'𝘵 𝘧𝘪𝘯𝘥 𝘢𝘯𝘺 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘪𝘯𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘪𝘦𝘴 𝘵𝘩𝘢𝘵 𝘤𝘰𝘶𝘭𝘥 𝘦𝘹𝘱𝘭𝘢𝘪𝘯 𝘵𝘩𝘦 𝘭𝘰𝘸 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵. 𝘛𝘩𝘦𝘳𝘦 𝘢𝘳𝘦 𝘢𝘭𝘴𝘰 𝘯𝘰 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘪𝘴𝘴𝘶𝘦𝘴 𝘰𝘯 𝘰𝘶𝘳 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘤𝘢𝘶𝘴𝘪𝘯𝘨 𝘢 𝘳𝘦𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘪𝘯 𝘱𝘰𝘴𝘵 𝘪𝘮𝘱𝘳𝘦𝘴𝘴𝘪𝘰𝘯𝘴."

→ Nothing got flagged.
→ No platform-wide issues.
→ Apparently, it just didn't resonate with my audience.

Nah. I'm not having it.
I knew it was a good post and that my audience would find it valuable.

So I posted it again.

Second post's impressions after two days: 20,000 (now at 25,516)

That's a 100% increase vs my average. 💥

→ 1,066 Engagements
→ 11 Reposts
→ 420 Saves

(Told you I knew it was a good post 🙄)

But WHYYY didn't it get pushed the first time???

𝗧𝗵𝗲𝗼𝗿𝘆 𝟭: LinkedIn did indeed make changes to the algo

Lots of people have had a weird reach lately. It always happens when LinkedIn is tweaking things.

𝗧𝗵𝗲𝗼𝗿𝘆 𝟮: It did get flagged as being naughty

In the text of my first post, I used the letter “X” as a placeholder a total of 12 times.

Which could have made LinkedIn think I was:

a) Posting p0rn
b) Aggressively promoting one of their key competitors

Now, I could go down a rabbit hole and argue with LinkedIn support to get to the bottom of this...

But we'll probably never know what actually happened. 🤷🏼‍♀️

Not every bad post means:

→ Your content is bad
→ The algorithm hates you
→ Your audience is bored of you
→ Your career is over and you should work on a farm in Wales

Sometimes the app is just acting like a little weirdo.

Post again.
Drink water.
Touch grass.
Enjoy the sun.
Hug your loved ones.

Tomorrow is another day on the internet.

🌷

Anyone else experiencing some funny LinkedIn behaviour recently?

___

P.S. To the people who noticed the hook placement changed in the second video:

Firstly, I both fear and respect the level of attention you pay to my content.

Secondly, turns out that when you place the text too high, LinkedIn's interface will block it.

We live and learn.

Das finde ich doch mal eine gute Aktion des #Wirtschaftsministeriums unter Katherina Reiche. Das hing neben dem Eingang einer Tankstelle auf der Autobahn. So langsam müssten doch selbst Deutsche langsam mitbekommen, dass "Verbrenner" nicht mehr so ganz die Zukunft sind?

Nebenbei gesagt: Ich fahre gerade einen Mietwagen, einen neuen Audi Q6 etron, nachdem ich die letzten Monate viele Marken als Mietwagen getestet habe, von Lucid über Tesla und BMW bis Kia und mehr. Und ich kann sagen: Die Krise der deutschen Autoindustrie ist definitiv hausgemacht.

“Gary, what’s your morning routine?” People ask me that as if that morning routine would work for them.

I wake up and look at my phone immediately because I have a global company and I’m worried that Singapore had a fire the night before... I have responsibilities. Other people want to meditate for 30 minutes before they touch technology. That sounds brilliant to me.

This goes back to the biggest point that I focus on, which is: you need to figure yourself out. The end. There are people that work 9AM to 3PM four days a week. There are people that work 7AM to 10PM seven days a week, and everything in between.

There are ways to do it well, and there are ways to not do it well. The question becomes: Who are YOU?

This is EPIC storytelling from Hornbach 🔥

The hero is the cheapest, most "useless" thing in the whole shop. 
A leftover plank of wood.

Hornbach are the European equivalent of B&Q.

Over the film the wood turns into a fence, a swing, a length of flooring, a toothpick.

And the dude who initially treats the board with disdain, eventually tucks it under his arm and heads home.

👇

Their customer is the person with a garage full of offcuts they swear they'll use one day.

The type who clocks a scrap of wood and sees ten things in it before most people see anything.

Hornbach knows this about them.

So they built the entire film around the way that person already looks at the world.

A "stupid, useless board" becomes a symbol of lost creativity, dormant instinct, and the emotional pull to tangibly make something.

The only limit is your imagination.

Stunning ad! 💚

Musimy zrobić reklamę. Wie Pan jaką, taką przyciągającą.
Taką tong, gong, tong 😁
A co ja Wam będę mówić.
Obejrzcie to, koniecznie z dźwiękiem.
Katarzyna Sawka tego posta dedykuję Tobie, dzięki za inspirację!

Trochę humoru nikomu nie zaszkodzi :)