I posted the same video 2 days apart.
The first one got 300 impressions.
The second one got 20,000 impressions.
Ohhh LinkedIn. You messy little app. Watcha doing??
Last Friday, I posted a video about "10 LinkedIn hooks that always work”.
Normally, my average impressions after 2 days: 10,000
This post's impressions after 2 days: 300 (now at 1,137)
That's a 97% decline vs my average. 💀
Never in my LinkedIn posting career have I had a post stuck at 300 impressions.
Naturally, I messaged our beloved friends at LinkedIn support.
Their response:
"𝘐'𝘷𝘦 𝘭𝘰𝘰𝘬𝘦𝘥 𝘪𝘯𝘵𝘰 𝘺𝘰𝘶𝘳 𝘲𝘶𝘦𝘳𝘺 𝘢𝘯𝘥, 𝘶𝘯𝘧𝘰𝘳𝘵𝘶𝘯𝘢𝘵𝘦𝘭𝘺, 𝘥𝘪𝘥𝘯'𝘵 𝘧𝘪𝘯𝘥 𝘢𝘯𝘺 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘪𝘯𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘪𝘦𝘴 𝘵𝘩𝘢𝘵 𝘤𝘰𝘶𝘭𝘥 𝘦𝘹𝘱𝘭𝘢𝘪𝘯 𝘵𝘩𝘦 𝘭𝘰𝘸 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵. 𝘛𝘩𝘦𝘳𝘦 𝘢𝘳𝘦 𝘢𝘭𝘴𝘰 𝘯𝘰 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘪𝘴𝘴𝘶𝘦𝘴 𝘰𝘯 𝘰𝘶𝘳 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘤𝘢𝘶𝘴𝘪𝘯𝘨 𝘢 𝘳𝘦𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘪𝘯 𝘱𝘰𝘴𝘵 𝘪𝘮𝘱𝘳𝘦𝘴𝘴𝘪𝘰𝘯𝘴."
→ Nothing got flagged.
→ No platform-wide issues.
→ Apparently, it just didn't resonate with my audience.
Nah. I'm not having it.
I knew it was a good post and that my audience would find it valuable.
So I posted it again.
Second post's impressions after two days: 20,000 (now at 25,516)
That's a 100% increase vs my average. 💥
→ 1,066 Engagements
→ 11 Reposts
→ 420 Saves
(Told you I knew it was a good post 🙄)
But WHYYY didn't it get pushed the first time???
𝗧𝗵𝗲𝗼𝗿𝘆 𝟭: LinkedIn did indeed make changes to the algo
Lots of people have had a weird reach lately. It always happens when LinkedIn is tweaking things.
𝗧𝗵𝗲𝗼𝗿𝘆 𝟮: It did get flagged as being naughty
In the text of my first post, I used the letter “X” as a placeholder a total of 12 times.
Which could have made LinkedIn think I was:
a) Posting p0rn
b) Aggressively promoting one of their key competitors
Now, I could go down a rabbit hole and argue with LinkedIn support to get to the bottom of this...
But we'll probably never know what actually happened. 🤷🏼♀️
Not every bad post means:
→ Your content is bad
→ The algorithm hates you
→ Your audience is bored of you
→ Your career is over and you should work on a farm in Wales
Sometimes the app is just acting like a little weirdo.
Post again.
Drink water.
Touch grass.
Enjoy the sun.
Hug your loved ones.
Tomorrow is another day on the internet.
🌷
Anyone else experiencing some funny LinkedIn behaviour recently?
___
P.S. To the people who noticed the hook placement changed in the second video:
Firstly, I both fear and respect the level of attention you pay to my content.
Secondly, turns out that when you place the text too high, LinkedIn's interface will block it.
We live and learn.