The best LinkedIn Posts

Scrolling LinkedIn for 5 minutes reminds me why I got banned over 10x since 2919.....

Step 1: Luke reads a post.
Step 2: Luke comments what he thinks.
Step 3: People laugh/hate/cry.
Step 4: I get reported.
Step 5: I can't log in.

Apparently I didn't ever learn that you are supposed to just do the following:

Lie and comment "I agree"
Suck up to the author of the trash post.
Care about being liked.

oops

The fastest way to fail in a new role?

Do exactly what got you hired.

Most leaders never see it coming.

7 mistakes that derail strong leaders in the first 100 days:

(and most of them have nothing to do with capability)

1. Misreading the culture

2. Bringing the old playbook

3. Neglecting key stakeholders

4. Moving too fast on team changes

5. Underestimating organizational politics

6. Failing to renegotiate unclear mandates

7. Energy depletion

Success isn't about your track record.

It's about decoding the rules where you are now.

📌 Navigating your first year in a new role?

Get insights in The First Year newsletter: 
dora.coach

I’m in NYC for a week! If you don’t know me, I built a $50m ARR SaaS fully bootstrapped.

I also sold 20% of that business for $30m in 2021.

Since then I invested a lot in tech (Anthropic, Revolut, Ledger, Groq etc…)

I’m looking to meet with late stage tech investors and family offices (or UHNWIs) doing tech investments to exchange notes!

Also if you’re a billion dollar founder, I’d love to have you on BILLIONS to record an episode (already recorded an episode yesterday that’s gonna be epic!)

My DMs are open ☀️

P.S: if you know someone I should meet or interview, please tag them in the comment 🙏🙏🙏

Commitment means the elimination of alternatives.

Marriage = no other person
Health = no foods not aligned a goal
Business = no distractions

TLDR: it’s easy to say you’re committed but hard to show you’re committed (which is the only thing that matters).

agree?

LinkedIn always finds out last so I'm here to tell you from Twitter: THE AGENCY MODEL IS SO BACK.

I'm seeing more and more people catch onto this.

And as someone who owns an SEO agency and 3x SaaS companies, I'm experiencing it first-hand.

Old model:

- Army of humans
- 30% margins
- 2-3x exit multiples

New model:

- One person does the work of seven
- 75%+ margins
- PE firms are already shifting budgets from SaaS to buy these businesses at tech multiples

AI is flipping the agency model on its head.

Building software used to be hard and expensive (that was the point). But AI is driving that cost to zero.

Agencies have always had deep domain expertise and strategic thinking. But now these have leverage and scalability like never before.

SaaS is losing its moat, agencies just found one.

Here's the playbook we're running:

1. One outcome that's hard to achieve (organic leads)
2. Build a proprietary tool for each deliverable
3. AI agent runs deliverables from a Slack message
4. Humans strategise and operate campaigns
5. Sell the outcome on a monthly retainer

Margins can reach ~75% because the cost is compute for execution and humans for strategy and QA.

Crazy shift.

Success in business isn't about maximizing the amount of money you make.

It's about architecting the perfect lifestyle for you and your family.

The most successful people I know aren't scaling to $10M or $100M in revenue.

They're simply working without a boss, sitting in almost zero meetings, dealing with far fewer headaches, and still making a little more than they used to.

Now that, my friends, is a great life.

Because what's the point of building a huge, powerful, scalable monstrosity if it means that you spend less time with your family?

Or friends...
Or time on hobbies...
Or with folks in your community...

There isn't a point.

Nobody sits on their deathbed and wishes their business scorecard was higher and their family and friends scorecard was lower.

Once I realized this, I started writing a short essay every Saturday on work, money,
and building a life you *actually* choose.

Not someone else's idea of a great life.

If that sounds refreshing, come join 180,000+ people who read it every week.

This week's essay is all about "Synthetic purpose."

How we manufacture problems when they don't exist.

(and what to do about it)

Join for free to get it: https://buff.ly/9ABc8Yo

You're using Claude like it's 2024.

Here's the full 2026 setup (one cheatsheet to save):

1. Get the Claude app (claude .com/download).
2. You need a Pro plan ($20/mo). Worth every cent.
3. You'll see 4 tabs: Chat, Cowork, Code & Projects.

-----

✦ Cowork = Claude works inside your computer.

Pick a folder. Add 3 files: about-me .md, anti-ai-style .md, my-company .md.
Go to how-to-ai.guide to my .md files.
Don't pay anything, get it in the welcome email.
Set Global Instructions so it reads before tasks.
Claude generates clickable forms. Click & answer.

✦ Projects = persistent context for your team.

Go to claude .ai → Click "Projects" in the sidebar.
Upload your brand docs, writing samples & data.
Set custom instructions. Chat inside the Project.
Every conversation remembers everything.


✦ Skills = slash commands that fire automatically.

Open Cowork → prompt: "Use the skill-creator to build a skill for [your task]."
Claude interviews you. Builds the Skill. You upload it once. Now type /brief anywhere. It just works.
Browse plugins: Customize → Personal plugins → +.

✦ Code = a junior developer for $0.66/day.

Go to the Code. Connect your free GitHub account.
Type what you want in English. Attach a screenshot.
Claude builds it. Pushes it live. You edit with words.
Install VS Code + bypass permissions to go 10x fast.

-----

Pro tip: Select Opus 4.6 + Extended thinking for complex tasks. Use Sonnet for quick ones.

Help others be better at Claude ♻️ repost this.

PS: I write a newsletter to 484,000+ readers.
↳ Join us for free at how-to-ai.guide.
↳ Open the welcome email after subscring.
↳ Download all of my infographics, also for free.