The best LinkedIn Posts

If you're under 30 and you have absolutely no responsibilities you should be spending as much time as possible networking.

There is never going to be another time in your life where you can go out, meet strangers, and build a network
of people who can help you in the future.

Because as you get older…
you have kids,
a mortgage,
responsibilities,

bedtimes,
bath times,
school runs.
You can’t just pop out for coffees or drinks after 5pm anymore.

I book dinners now at 5.30pm, specifically so can be in bed by 9pm 😂

And yet, your network IS your net worth. I’ve closed £32,000 deals from DMing strangers on LinkedIn and just asking them for a coffee.

Have a KPI of 10 coffees with strangers every month.
Find 25 people on LinkedIn.
Message them.
Offer value.
Offer to buy coffee.

Out of 25:
10 will reply
5 will say yes
That’s 5 new people in your network every single week.

Do that for 12 months… and you’ve added 260 highly valuable people to your network.

I can promise you now, thats 260 people more than your peers have - because they're too nervous, or too lazy to build relationships with real people in real life.

Give it a go. Worst that will happen is you get ignored. Best, is you add a few people to your friendship circle who change the trajectory of your business, and your life.

Business is a numbers game.
And the more people you are willing to play with, the more likely you are to win.

💜

How to make slides with Claude:

Step 1. Open Claude & build your first Claude skill.
Step 2. Go to "Customize."
Step 3. Select "Skill" → click "+".
Step 4. Choose "Create skill."
Step 5. Pick "Write skill instructions."
Step 6. Paste this deck-builder prompt:

"I want you to create a Claude skill (a SKILL .md file) for building presentation decks. The skill should follow the exact format and structure I'm about to describe.

Here's what I need:

### 1. ABOUT ME AND MY DECKS

What type of decks I build: [DESCRIBE YOUR TYPICAL PRESENTATIONS. Examples: "educational workshops about marketing automation," "sales pitch decks for my SaaS product," "internal training decks for onboarding new hires," "conference talks about design systems"]

My audience: [WHO WATCHES THESE DECKS? Examples: "non-technical founders," "enterprise sales teams," "college students learning UX," "C-suite executives"]

My brand/voice: [HOW DO YOU SOUND? Examples: "casual and direct, like texting a smart friend," "polished but not corporate," "academic but accessible," "funny and irreverent." If you have a brand voice doc, paste the key rules here instead.]

### 2. SKILL STRUCTURE

The skill must follow this exact structure:

YAML frontmatter with:
- `name`: deck-builder
- `description`: A "pushy" trigger description that fires whenever I mention decks, slides, presentations, talks, workshops, or anything slide-related. Include specific trigger phrases. Exclude content types I don't want it to fire on.

The skill body must have these sections in this order:

Section: Overview — One paragraph. What this skill does and how the process works. Keep it direct.

Section: Reference files (OPTIONAL) — [IF YOU HAVE VOICE/STYLE DOCS YOU WANT THE SKILL TO READ, LIST THEM HERE WITH THEIR FILENAMES AND A ONE-LINE DESCRIPTION OF EACH. Example: "BRAND_VOICE .md — Hard rules for tone and vocabulary" / "BEST_DECKS .md — Examples of decks that performed well." IF YOU DON'T HAVE THESE, DELETE THIS SECTION.]

Section: Step 1 — Gather the brief. Before writing anything, the skill must collect these inputs from me. Ask for anything missing:

Required inputs:
- Topic (one core idea)
- Audience (who's in the room)
- Length (slide count or talk duration)
- Key takeaways (what the audience should be able to DO after)

Optional inputs:
- Tone note
- Existing content to pull from (blog posts, docs, notes)
- Visual style preference for Gamma
- [ADD ANY OTHER INPUTS YOU ALWAYS NEED. Examples: "Brand colors," "Whether to include a Q&A slide," "Client name for title slide"]

Section: Step 2 — Build the outline. This is the core of the skill. Rules:

...."

PS: I couldn't paste the entire prompt here.

Access the full prompt at how-to-ai.guide
Don't pay anything. It's free in the welcome email.
Open the 'How to AI' library.
Click "Claude Cowork". Pick from 5 skills.
Save them & share with your team.

♻️ Repost to help anyone make slides faster.

Integrity isn't a luxury. It’s a foundation.

We live in a world where:

• Applause can be bought.

• Trends change overnight.

• "Wrong" is viral, as long as it’s popular.

But popularity is a terrible compass.

Doing the right thing is rarely the "easy" thing. It might cost you a deal. It might cost you a "friendship." It might cost you the illusion of success.

The trade-off? You get to sleep at night.

When you look back on your career, you won’t measure your worth by who clapped for you. You’ll measure it by the times you stood up when it was easier to fall in line.

Wrong is wrong, even if everyone is doing it.

Right is right, even if you’re doing it alone.

Character is built in the silence, not the noise.

I wish the 2023 me knew that burning her career to the ground

Saying no to the promotion

And going all in on her silly little LinkedIn business.

Would lead to building a life, family and home in Bali.

Scaling that LinkedIn business to $100k months.

And realising the risky decision was never leaving corporate. It was staying.

30,000 of you. Wild.

I started posting in June 2024.

I’d just quit my corporate job, left the UK, and moved to Florence.

Time to reintroduce myself.

I’m Emily.

The personal stuff:
→ British, living in Florence
→ I love running, at least 4x a week
→ I’ve been a storyteller since forever
→ I was always obsessed with documentaries - people’s backstories, why they think the way they do
→ I have a red toy poodle and a boyfriend called Sam who is my number one support
→ I work like a crazy woman. But when I’m off, I’m off. Mountains, hikes, a long massage.

These are my happy places.

The professional stuff:
→ Founder of The Authority Academy
→ I help founders build brands and monetise their skills
→ I love working with growth-minded founders who already have an offer and want to build the business and brand around it
→ I’m hosting The Authority retreat in Tuscany this June
→ Ex-CMO at 30. Built £100M+ brands. Walked away to build my own

My mission?

To help people live up to their highest potential.

No more burning out to look successful.
No more following someone else’s blueprint.
No more waiting for permission

That’s why I’m here.

Want to grow a profitable personal brand?

I built a 30-day personal brand challenge. Proven to go viral, win clients, and build your confidence.

https://lnkd.in/dEwiC6x2

I’ve been trying to better understand how our thinking actually works. Not in theory, but in practice.

What shapes it? What changes it? How much control that we really have over it?

So to help me understand this, I’m sitting down with neuroscientist Dr David Eagleman. I didn’t expect this conversation to make me question something as basic as how I experience reality but it did.

David is a Stanford professor whose work focuses on how to the brain builds our perception of the world and how it rewires itself based on experience.

With rising global tensions and the rapid growth of AI, I wanted to have this conversation to show how uncertainty and risk affect the brain and how people process fear and stress.

We discussed things like:

- How to deal with existential fear.
- Why constantly challenging yourself is the best thing you can do for your mind.
- How to get learning and adapting as you get older.
- Why memory is not as reliable as we assume?

What became clear the longer that we spoke is that your brain is not a fixed system. It’s constantly adjusting itself depending on what you focus on, what you repeat and what you expose yourself to.

It was truly illuminating speaking to David and I'm sure my neural pathways have expanded in really important ways because of him!

For anyone that wants to know how to change your life by changing your brain, I recommend listening/watching this conversation.

You can eat well, sleep enough, and still feel off.

This is the missing piece 👇

Gut health.

It's one of those topics buried in vague advice like "eat more probiotics" or "cut out sugar"...

But there's often little explanation of the science behind it,
or why it affects far more than just digestion.

Your gut influences your energy, mood, immune system, and your cognitive function.

Get it right and everything upstream improves. 
Neglect it and you'll feel it across the board, often without knowing why.

These are the five pillars that make the most difference:

1️⃣ Feed your microbiome

Your gut contains roughly 38 trillion bacteria, and what you eat determines which strains thrive.

Research from the American Gut Project found that eating 30 different plant foods per week correlates strongly with microbiome diversity.

It sounds like a lot, but it adds up faster than you'd think.

2️⃣ Eat fermented foods daily

A 2021 Stanford study found fermented foods increased microbiome diversity and reduced inflammation markers more effectively than a high-fibre diet alone.

Things like yogurt, kefir, kimchi, sauerkraut, miso, kombucha. 
Small amounts, consistently.

3️⃣ Manage stress

Your gut and brain are connected via the vagus nerve (the gut-brain axis).

Chronic stress raises cortisol, damages gut lining, disrupts bacterial balance, and slows digestion.

For gut health, stress management is a direct input, not an optional extra.

4️⃣ Prioritise sleep

Your microbiome runs on a circadian rhythm.

Studies suggest even short periods of disrupted sleep can measurably alter gut bacteria composition.

Seven to nine hours, consistently (or at least 1 hour of deep sleep), is one of the most underrated gut health interventions going.

5️⃣ Cut what damages it

Ultra-processed foods, excess alcohol, and unnecessary antibiotics all reduce microbial diversity over time.

No supplement will compensate for a diet built on processed food. 
Gut health is as much about what you remove as what you add.


Fix these five things and you'll notice the difference within weeks.
Most people just never get around to starting.

Do you take your gut health seriously?

♻️ Repost to help someone in your network optimise their
🔔 Follow Gareth Lloyd for more on health & wellness.

Most "leaders" aren't leading.

They're managing. Controlling. Politicking. Protecting their seat.

Real leaders do the opposite.

They make sure their teams win before they do...
They praise their people in public and coach in private...
They admit their own miss first so the team feels safe admitting theirs...

They don't try to be the smartest in the room. They build the room where the smartest ideas win - no matter whose mouth they came out of.

Here's the test: watch how they handle a problem that isn't their fault. Watch who they thank when the company wins. Watch who they name when it loses.

You'll know in five minutes if you're being led or managed.

Most employees never work for one of these leaders. They spend careers chasing titles under people who take all the credit and dodge blame.

If you're a leader: Be this person. Your team will build something you couldn't build alone.

If you're an employee: Life's too short to work for anyone who doesn't display these traits.

What leadership green flag would you add to the list? Drop it below!

-DM