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The continuing gap between the capabilities of Gemini Pro 3.1 (a very good model) and the capabilities of the Gemini app/website is odd. The model can do what Claude/GPT can do, but there is a minimal harness for tools (file creation, research etc), no auditable thinking trace/actions, manual canvas, etc.

The reason this is odd is that Google is trusted by enterprises & has the compute to burn, so a good harness would solve so many of Gemini’s gaps and make it an easier sell to companies. Gemini can make Office documents, for example, but the harness doesn’t allow it to do so on the website or app. It could also decide when to use other Google tools (and Google has a lot of very good AI tools) and apply them, taking advantage of the ecosystem, but it doesn’t consistently.

I assume something will be coming out here eventually, but the gap with Claude and ChatGPT has only been growing.

agree?

I help 1000s of businesses ranking in AI search. 
 
Now I'm giving you my AEO playbook for FREE: 

Comment "AEO", and I'll send the full playbook personally !

SEO hasn't changed much in the last two decades. Until it did.
And most businesses have continued creating content for Google.

Unfortunately, that's no longer going to cut it. 
The nature of search has changed for good.

And it's not just because of ChatGPT. 
50%+ of Google searches return AI overviews.

Whether it's an LLM or Google, content getting cited is different. 
There are specific patterns to what gets picked and what gets ignored.

If your content doesn't follow those patterns, 
It won't matter how much time you spent writing it.

That's exactly why I've created this AEO playbook. 
It breaks down exactly how to ensure AI cites your business.

Inside, I break down:

1. How LLMs choose what to cite
↳ Citation patterns across ChatGPT, Claude, Perplexity, and Gemini.
↳ The three layers that determine whether your content gets cited.

2. Content structure that LLMs can extract
↳ How to format for LLM extraction: headers, lists, direct answers, and data.
↳ The difference between writing for humans and writing for LLMs.

3. Technical foundations that make your content accessible
↳ Schema and structured data that actually influence citations.
↳ The quick technical wins that move the needle fastest.

4. Building a source authority that LLMs trust
↳ Domain authority, author authority, recency, and topical relevance.
↳ Knowledge panels, Wikipedia, Wikidata, and the digital footprint LLMs use.

5. Intent alignment: why the right source for the right query wins
↳ How LLMs infer intent from prompt phrasing and match sources accordingly.
↳ The gap between how you describe your products and how you search for them.

This is the only guide you need to catch this rising tide early.

If you can understand how LLMs cite content, 
You'll be on your way to making $1000s in revenue.

And don't forget to comment "AEO" to get the playbook sent to you.

♻️ Repost to help your network create content that gets cited in AI search.
And follow Chris Donnelly for more on building visibility in the age of AI.

I'm convinced most people are performative.

Constantly seeking the approval of others.

They fake their personality, behave worse than they normally would, do things they don't want to do, and build things they don't want to build.

All because of some weird addiction to the approval of random strangers.

Some people do it in person, others online, and I've found it doesn't really matter which one it is.

If you're not being true to yourself, you're simply wasting your time.

Because nobody is paying attention to you the way you think they are, anyway.

And once you realize that, you can finally be 100%, completely free.

Free to be who you are.
Free to do what you wish.
Free to love what you work on.

So, take a good look around and remember that none of these random folks are who you need to impress.

Never build someone else's idea of a great life.

Build your own.

If that resonates, come join 180,000+ people reading one short essay every Saturday on work, money, and a life built on purpose.

I write them here: justinwelsh.me

Remember:

Start by impressing yourself.
Good things will follow.

Listen carefully … happiness, joy, peace of mind … fight for it .. it’s worth it -

How to set up Claude so it never forgets you:

Prompts → Projects → Skills (explained in 3 mins)

Prompts = telling a stranger your job every morning.
Projects = giving a new hire a binder on day one.
Skills = training an employee once. For forever.

Step 1: Start with a Prompt (but don't stay there)

✦ Open Claude. Type your task. Get an answer.
✦ It works. But tomorrow? Claude forgot everything.
✦ You re-explain. Again. Every. Single. Chat.
✦ That's Level 1. Most people never leave it.

Step 2: Move to a Project

✦ Go to Claude .ai → Create a Project.
✦ Upload your voice file. Upload your instructions.
✦ Now every chat inside that Project knows you.
✦ Your context, style, and tone stick.

But you still have to open the right Project.
You still have to say "read my file first."

Step 3: Graduate to Skills

✦ Open Claude Cowork.
✦ Select Opus 4.7 + Extended Thinking.
✦ Prompt: "Use the skill-creator to help me build a skill for [your most repeated task]."

Claude interviews you. Answer extensively.
"I write reports" is useless.
"I write weekly reports that start with the headline metric, 3 sections max, next steps as bullets" is a Skill.

The specificity is the skill.

Step 4: Install and test

✦ Save the Skill folder.
✦ Go to Settings → Capabilities → Skills → Upload.
✦ Open a new chat. Type your task normally.
✦ The Skill fires on its own. No slash command.
✦ Claude just knows.

I just wrote my full Claude Skills breakdown. It covers setup, the skill-creator walkthrough, and the 7 hacks I found buried in Anthropic's docs.

Read it here: https://lnkd.in/dq6xHS4p

To download all of my Claude infographics:

Step 1. Go to how-to-ai.guide.
Step 2. Subscribe for free. Don't pay anything.
Step 3. Open my welcome email (most skip this).
Step 4. Hit the automatic reply button inside.
Step 5. Download my infographics from my Notion.

♻️ Repost this to help someone on your team stop re-explaining themselves to Claude every morning.

Há uma coisa curiosa na vida:
os melhores momentos quase nunca foram planeados ao detalhe.

Foram vividos.

Um café que virou conversa.
Uma ideia que surgiu sem agenda.
Um “vamos” que ganhou vida própria.

E, ainda assim, passamos tanto tempo a tentar controlar tudo.

A organizar.
A prever.
A garantir.

Mas há uma diferença bonita entre ter um plano… e deixar espaço para a vida acontecer.

Porque nem tudo precisa de ser otimizado.

Nem tudo precisa de ser produtivo.

Às vezes, o mais inteligente é simplesmente estar presente.

Sem pressa.
Sem excesso de intenção.
Sem necessidade de resultado imediato.

Só vida, mesmo.

Bom fim de semana 🌿

📚✨🌟 A Vida Não Pode Esperar 🌟✨📚

If you're not using AI...

You're not managing your time wisely.

Most people burn 3-5 hours weekly just getting organized. 
Deciding what to prioritize.
Figuring out when to do what.
Reorganizing their systems.

Meanwhile, the actual work sits undone.

I used to do this too. Sunday planning sessions that lasted hours. Complex systems that needed constant maintenance.

Then I realized something obvious: planning is just pattern recognition. 
And AI is really good at patterns.

Now my weekly planning takes 15 minutes.

These 12 prompts handle everything from time audits to delegation frameworks:


Prompt 1: Time Audit
"Here's what I did yesterday: [paste list with times]. Categorize as deep work, admin, meetings, or distractions. What's the biggest time-waster and how do I eliminate it?"

Prompt 2: 80/20 Rule (Pareto Principle)
"From this list: [paste], which 20% of tasks will produce 80% of the impact?"

Prompt 3: Energy-Based Task Scheduling
"My energy peaks at [time] and crashes at [time]. Here's my task list: [paste]. Reorganize to match high-energy work with peak hours."

Prompt 4: Delegation Decision Framework
"For each task: [paste list], tell me whether to: keep doing myself, train someone else, hire it out, automate, or stop entirely."

Prompt 5: Eisenhower Matrix
"Here's my task list: [paste]. Categorize into urgent/important and suggest what to do now, schedule, delegate or cut."

Prompt 6: Task Outsourcing Calculator
"I spend [X] hours weekly on [tasks]. My time is worth $[rate]/hour. Calculate my cost vs. hiring this out, plus 3 ways to find help."

Prompt 7: Process Documentation Helper
"I need to hand off: [describe task]. Create step-by-step instructions including what, when, how often, and a quality checklist."

Prompt 8: Weekly Planning Template
"Design my ideal week: [X] hours deep work, [X] meetings, [X] admin. Group similar tasks and include planning time."

Prompt 9: Focus Block Designer
"I have [X] hours for important work. Break into focused blocks with specific goals, planned breaks, and anti-distraction strategies."

Prompt 10: Project Back-Planning
"I must finish [project] by [deadline]. Work backward to create weekly milestones, daily tasks, and buffer days."

Prompt 11: Time Investment Prioritizer
"I have 10 extra hours this week. Based on my goals [describe], rank these options by ROI: learning, systems, networking, planning."

Prompt 12: Long-Term Vision Planning
"In 5 years I want: [describe vision]. Work backward to identify focus areas for this year, quarter, and month."


They don't make you more productive.
They make planning effortless so you can be productive.

Big difference.

Stop spending more time organizing work than doing it.

-DM

P.S. This is just the tip of the iceberg. If you want my complete prompting template and the 7 system prompts that save me 15+ hours per week, MESSAGE ME the word "AI" and I'll send it over. My gift to you 👊👊