The best LinkedIn Posts

As #ClioCon week comes to a close, I want to celebrate the incredible, truly indomitable, #teamclio.

It's hard to believe it's less than a year since the vLex transaction closed. I described this period at ClioCon as a "refounding" moment for the company, a ground-up rewriting of our DNA around AI and the fusion of the business and practice of law. What the team has accomplished over the last year is nothing short of remarkable.

We've come out of this refounding moment better, stronger, faster, and more energized than ever. I can't wait for what's next.

The post that changed my life was only 40 words long.

7.5 years ago, I posted a simple LinkedIn post with this one image and a short caption announcing my new job at Amazon and it got over 100,000 likes.

I think about that post every time I hesitate to share something small.

You never know which one it'll be.

You could be just ONE more rejection away from the biggest sale of your career...

I've heard "no" thousands of times in my career.

Thousands.
Especially on the last day of the month.

But every single one of them led me to a "yes."

Most salespeople let rejection eat them alive.
They take it personally.
They let it kill their energy.
They forget why they started.

Here are 5 things I remind myself after every "no":

1️⃣ 𝗜𝘁'𝘀 𝗻𝗲𝘃𝗲𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹
They're rejecting your timing, your pitch, or your product. They don't even know YOU yet. Don't let a stranger's "no" define your worth.

2️⃣ 𝗧𝗵𝗲𝘆 𝗺𝗶𝗴𝗵𝘁 𝗻𝗼𝘁 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝘆𝗼𝘂 𝘆𝗲𝘁
Most prospects don't realize they have the problem you solve. Your job isn't to sell first. It's to educate first.

3️⃣ 𝗥𝗲𝘀𝗲𝘁 𝗮𝗳𝘁𝗲𝗿 𝗲𝘃𝗲𝗿𝘆 𝗰𝗮𝗹𝗹
Each prospect deserves 100% of your energy. Not the leftover frustration from the last rejection. Take a breath. Reset. Go again.

4️⃣ 𝗬𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗿𝗲 𝗼𝘂𝘁 𝘁𝗵𝗲𝗿𝗲
People genuinely need what you sell. They're waiting for your call. Every "no" just gets you closer to finding them.

5️⃣ 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘆𝗼𝘂'𝘃𝗲 𝗵𝗲𝗹𝗽𝗲𝗱
Think about your happy customers. Read their reviews. Remember the problems you've solved. That's what you're working towards.

Some days you'll get more rejections than others.

That's sales.

But every "no" is just clearing the path to someone who actually needs you.

And when you find them?

It's worth it.

Keep pushing 💪

Posting content on social media, including Substack, is one of the biggest opportunities professionally to have ever come along and yet so many aren’t going after it hard enough … please my friends .. let this be the piece of content that wakes you up and finally pushes you ❤️❤️❤️

Attention is the most scarce resource of the 21st century.

Meaning, capturing attention is the most lucrative skill over the next 5-10 years.

I'll be writing an entire letter on how to take advantage of that. Read the previous letter here (on why the influencer is dead and what comes next): https://lnkd.in/gntiu-Eg

A hiring manager once told me to hide my ADHD.

Today it's the whole reason my business works.

I'm all over the place. Always have been.

At one point I had three businesses running at once.
I didn't plan any of them. I just kept starting things.

Show me an idea and I'll chase it.
Show me two and I'll want them both.

My team (unfortunately) feels it before I do.
Sorry, team.

Fair.

So I run the same checklist every morning:
☐ Write down my priorities for today.
☐ Send them to the team so everyone knows.
☐ Check my calendar and block time for what matters.
☐ Scan the team's priorities to see where I can help.
☐ Start on my own before the next idea pulls me away.

And my team covers the rest:
⇢ Kath closes the sales.
⇢ Gia owns my calendar.
⇢ Princess finds the people.
⇢ Sarah handles the marketing.
⇢ Cha builds the business with me.
⇢ Aimee keeps the operations moving.

When I'm sick, the business doesn't burn to ashes.

Nobody taught me this.
I built it so I could stay focused.
(And not make my team go crazy.)

Now it's the same thing I do for founders.

If your brain won't sit still, build around it.

I write about how I got my time back on Substack.
Steal the systems from a founder who can't sit still.

Read it here: takingmytimeback.com

If you want great things to happen for you, the easiest way is to actually do great things for others

CEO of Linkedin liked and commented on my post?!?

my take on what this means for the future of the platform:

since Daniel Shapero started as CEO in June ‘26, LOTS has changed.

yesterday I posted about the new product features.
and how I see them as a direct investment in creators.
him showing up in the comments was a huge signal.

and it’s not the only one:

1. new features built for creators
dashboard, creator marketplace, monetization.
and pinned comments are back!!
(thanks Julia Cabral Flavin , and team!)

2. teams hired to support creators
(heyyy Lucy Quick !!)

3. creator communities
so fun being part of the Next Gen community!

4. CEO is on camera himself
he’s posting his own videos and showing up in the comments.
leaders show you what they value by how they spend their time!!

after talking directly to the LinkedIn team myself this year, being a part of some of the coolest feature launches, creators are at the center of where they’re taking this platform.

and the timing just makes sense.

AI has made building software faster and cheaper than ever.
what’s hard to copy is a community + the people who show up every day and bring others with them.

every company in tech is putting time and money into community right now. Linkedin already has one of the biggest professional communities in the world!! and creators are the ones who built it.

they’ve figured that out and they’re backing it with real hires and real product.

if you’re a founder or marketer, don’t miss this moment.

I've posted daily on linkedin for ~4 years and never been this excited about what’s coming.

huge thanks to the LinkedIn team for the work they’re putting in!!