Here’s how I help my students make £50K/month by reverse engineering their goals
This week, I sat with a student who wanted to hit £50K/month.
Sounds great, right?
But when I asked, “Why £50K?” the response was: “Urmmm, I dunno.”
Big revenue goals are great, but without a clear plan, you’re just day dreaming.
So, we broke it down step by step using reverse engineering:
- The package: £5K per client.
- Clients needed: 10 per month to hit £50K.
- Fulfillment: Each client takes 12 hours per week, meaning 120 hours a week for delivery.
- Her availability: She only wanted to work 40 hours a week, so we calculated she’d need 2 additional coaches to support delivery.
Profit margins and staff costs:
- Hiring 2 full-time coaches at £3,000/month each would cost £6,000/month.
- Adding a VA for admin support at £1,500/month brings total staffing costs to £7,500/month.
- This leaves her with £42,500/month in revenue before any additional expenses (like marketing or tools).
Next, we mapped out her client pipeline and sales strategy:
- To maintain consistency, clients would sign onto a 3-month retainer.
- To ensure a steady pipeline of clients rolling on and off, she’d need to onboard 4 new clients per month as others completed their retainers.
- With a 30% close rate, she’d need to book 13 calls per month to convert 4 clients.
- To book 13 calls, we calculated she’d need to engage with 65 leads/month, assuming 20% of engaged leads convert into booked calls.
By the end of the session, she had a crystal-clear roadmap:
- A defined revenue target.
- A fulfillment strategy.
- A scalable team structure.
- And a sales process to keep her pipeline full.
So, here is my exact framework for you to follow:
1️⃣ Start with the goal.
- What’s your revenue target?
- What does it mean for your lifestyle, team, and business growth?
Goals without purpose are just numbers. Connect them to your why.
2️⃣ Work backwards from the offer.
- What’s the price of your core offer?
- How many clients do you need to hit that target?
3️⃣ Understand the fulfillment.
- How much time does it take to deliver your service per client?
- Can you handle that workload alone, or do you need to hire?
4️⃣ Factor in team and costs.
- What team members will you need to support this growth?
- What does that mean for your profit margins?
5️⃣ Reverse-engineer your sales.
To hit your goal, you need to know:
- How many calls you need to book.
- What your close rate is.
- How many meetings should be in your diary each week.
Dreaming big is great, but success happens when you work backwards to create a clear, actionable roadmap.
This is exactly what we do in the New Era Accelerator… help service based business owners, coaches & consultants map out their big revenue goals, reverse-engineer them step by step, and turn them into actionable, profitable plans. https://lnkd.in/eWYwxdk5
This week, I sat with a student who wanted to hit £50K/month.
Sounds great, right?
But when I asked, “Why £50K?” the response was: “Urmmm, I dunno.”
Big revenue goals are great, but without a clear plan, you’re just day dreaming.
So, we broke it down step by step using reverse engineering:
- The package: £5K per client.
- Clients needed: 10 per month to hit £50K.
- Fulfillment: Each client takes 12 hours per week, meaning 120 hours a week for delivery.
- Her availability: She only wanted to work 40 hours a week, so we calculated she’d need 2 additional coaches to support delivery.
Profit margins and staff costs:
- Hiring 2 full-time coaches at £3,000/month each would cost £6,000/month.
- Adding a VA for admin support at £1,500/month brings total staffing costs to £7,500/month.
- This leaves her with £42,500/month in revenue before any additional expenses (like marketing or tools).
Next, we mapped out her client pipeline and sales strategy:
- To maintain consistency, clients would sign onto a 3-month retainer.
- To ensure a steady pipeline of clients rolling on and off, she’d need to onboard 4 new clients per month as others completed their retainers.
- With a 30% close rate, she’d need to book 13 calls per month to convert 4 clients.
- To book 13 calls, we calculated she’d need to engage with 65 leads/month, assuming 20% of engaged leads convert into booked calls.
By the end of the session, she had a crystal-clear roadmap:
- A defined revenue target.
- A fulfillment strategy.
- A scalable team structure.
- And a sales process to keep her pipeline full.
So, here is my exact framework for you to follow:
1️⃣ Start with the goal.
- What’s your revenue target?
- What does it mean for your lifestyle, team, and business growth?
Goals without purpose are just numbers. Connect them to your why.
2️⃣ Work backwards from the offer.
- What’s the price of your core offer?
- How many clients do you need to hit that target?
3️⃣ Understand the fulfillment.
- How much time does it take to deliver your service per client?
- Can you handle that workload alone, or do you need to hire?
4️⃣ Factor in team and costs.
- What team members will you need to support this growth?
- What does that mean for your profit margins?
5️⃣ Reverse-engineer your sales.
To hit your goal, you need to know:
- How many calls you need to book.
- What your close rate is.
- How many meetings should be in your diary each week.
Dreaming big is great, but success happens when you work backwards to create a clear, actionable roadmap.
This is exactly what we do in the New Era Accelerator… help service based business owners, coaches & consultants map out their big revenue goals, reverse-engineer them step by step, and turn them into actionable, profitable plans. https://lnkd.in/eWYwxdk5
