Aisha Riaz

Today is the first day of my fourth and final year of Software Engineering 🎓


And I can’t help but reflect on

How incredible this journey that has shaped me over the past three years

Full of learning, growth, and some pretty exciting milestones 🏆


1. Personal Branding (my favourite ❤️):

Over the last 2 years, I’ve dedicated myself to building a personal brand across platforms.

And I’m proud to have grown my audience to 43K+ followers on LinkedIn, 10K+ followers on Instagram, and have recently launched my YouTube channel with 400+ subscribers.

This journey has been about sharing knowledge, learning from others, and helping people tell their stories in ways that truly resonate.


2. Launching My Startup:

I also took the leap and launched my personal branding startup.

Where we help individuals and businesses develop their own powerful digital presence. It’s been an exciting challenge balancing this entrepreneurial journey with my studies! 🧠


3. Community Building:

One of the most fulfilling aspects of my university experience has been working with GDG Kolachi, Notion SMIU, GDSC, MLSA, Flutter Karachi, Pakistan, GitHub Field Day Pakistan and many others.

Organizing events, and leading initiatives that connected students and professionals.


4. Event Hosting: 🔊

From tech meetups to the events with hundreds of attendees, I’ve had the privilege to hosting events and guiding conversations that fostered collaboration, learning, and new connections.


5. Internships & Hands-on Experience:

Suring my internship and working experience at Glassogon, I’ve gained real-world experience helped me in applying my academic knowledge to industry challenges.


6. Certifications:

Throughout my journey, I’ve earned so many remarkable certifications broadening my expertise and allowing me to stay ahead in a rapidly evolving field.


As I head into my final year, I’m filled with excitement for what’s ahead. I’m ready to take on new challenges, continue learning, and create even more impact through my work and personal brand. 💛


Thank you to everyone who has supported me so far!

My friends, my teachers, my family, my followers and everyone!! 🥰

It’s been an incredible journey, and I can’t wait to see what’s next! 🙌🏻


#SoftwareEngineering #Entrepreneurship #PersonalBranding #CommunityLeadership #ProfessionalGrowth
#FinalYear #StartupJourney

In person events are my most FAVOURITE!! I always clear up my schedule for these ❤️


I was part of the marketing team at Notion Karachi 🎉

We launched our first KARACHI MEETUP on Saturday - October 26th


When this opportunity was here

I thought I wasn't ready

I was about to reach

The ultimate burnt out stage 🔥 (maybe I did but that's a different story)


To be very honest,

Back then, my final year at university was just started - I was super worried to maintain my grades

At Be Marque we were testing some new strategies - the work load was real

Been working as the Lead at NASA Space Apps Challenge Fukaya organized our flagship event in October 🪐

And not to forget, I was appointed as the Lead of Notion SMIU



Somewhere in my heart - It felt like I 'made it' and 'I should give this a try'

Cause I knew I wanted and needed to do exponentially better than before.


I loved how supportive the team was

That kept me going 🏃🏻‍♀️


We worked together for months to make it all possible

All the pre-events working felt like nothing I've ever experienced before.

Hours upon hours of hard work.


☀️ THEN THE DAY ARRIVED!!

The moment I'd been waiting for.

You can already see in the pictures how wonderful it was ⚡


Well, the event was purely top notch

🔹No fluffy stuff
🔹No buzzwords
🔹Only honest talk
🔹Frank conversations


Insanely talented line ups, faces you'll know, and those you didn't (but do now & won't forget hehe)

A room full of people ready to embrace change.

Because the industry needs a reset.

Can't quite believe we pulled it all off.


📌 P.S. Let me tell you a secret - You could never have this much fun at any online event... it's not all as shiny as they put online.


Have a wonderful weekend!!

My LEAST viral LinkedIn posts have generated me the MOST inbound leads 🔥

Because Likes + Impressions ≠ Leads



Reality check: Organic reach is low right now 📈


If you want your BRAND to stand out before 2025.

You need to understand how LinkedIn Algorithm works.


📌 Here's a breakdown.

👉🏻 KEY POINTS:

• Consistency
• Be authentic
• Engage actively
• Strong call to actions
• Understand the power of commenting


👉🏻 BEST PRACTICES TO REMEMBER:

• Network first:
Gone are the days of content from strangers dominating your feed.

• Mega-Influencer detox:
The spotlight shines on diverse voices, not just top LinkedIn influencers.

• Knowledge Currency:
Share insights, resources, and expert tips. Valuable content is king.

• Tailored Feed:
Your interests and skills curate what you see, keep it relevant to your career goals.

• Dwell Time Matters:
Algorithm values how long users engage with your post, not just fleeting clicks.


👉🏻 BEST TIMES TO POST:

• Monday: 8 AM, 4 PM
Alternatives: 11 AM, 5 PM

• Tuesday: 9 AM - 12 PM
Alternatives: 7 AM, 3 PM

• Wednesday: 8 AM, 10 AM
Alternatives: 12 PM, 4 PM

• Thursday: 9 AM, 1 PM
Alternatives: 7 AM, 5 PM

• Friday: 9 AM, 11 AM, 12 PM
Alternatives: 7 AM, 3 PM

• Saturday: 7AM, 10 AM
Alternatives: 1 PM, 3 PM

• Sunday: 7 AM - 9 AM.
Alternatives: 12 PM - 2 PM.


👉🏻 REACH AS PER FORMAT:

→ Short-form videos: 20-25% growth
→ Live videos & events: 10-15% growth
→ Carousels & Infographics: 10-15% growth
→ Images: 5-10% growth


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