Aleyda Solís

I know we love to joke-complain about LinkedIn signal to noise ratio, but all in all, it's now my go to professional platform to share and learn about the latest search trends, insights and resources! I've just reached the 120K followers here, and although I have almost 180K in X, the relevance and engagement I see here is certainly higher... if you had asked me 3 years ago or so, it would have been the other way around!

So thank you for following me over here, despite this platform's challenges, it's certainly a much better alternative to anything else out there professional wise. Looking forward to share much more over here 🙌😎

🤖 Do AI Assistants Actually Render Your JavaScript when Grounding? Andre Alpar Put It to Test: The result? It’s not good 👇

* US AI assistants (ChatGPT, Gemini, Claude, Copilot, Perplexity, Meta AI) read raw HTML only

* Chinese assistants (DeepSeek, ERNIE, Qwen, Kimi) and Mistral render JavaScript.

Most US systems requested only the HTML. They never even pulled the script file. But two cases sit in the grey zone between “reads text” and “runs code”.

The most uncomfortable lesson has nothing to do with rendering. It is about trust.

* Self-reports are unreliable. Perplexity told in chat that it “couldn’t access” the page — while its own crawler had already fetched that exact page and received an HTTP 200.

* The pipeline and the answer can disagree. Grok proved a system can run your JavaScript and still answer from the raw HTML.

* When you want to know what an AI actually did with your page, trust the server log, never the chatbot’s description of itself.

If your important content is injected by JavaScript — client-side frameworks, lazy-loaded sections, content behind tabs that hydrate on load — then for ChatGPT, Gemini, Claude, Perplexity and Copilot, that content effectively does not exist.

Read it all in the link in comments 👇

On my way to brightonSEO 🇬🇧 after two years - it’s always awesome to go back - waiting for my flight to London while I go through my AI search success metrics presentation once again! I can’t wait to present the new framework for the first time 😎👌 and hang out with so many SEO friends together again!

See you in my session on Thursday at 11:20h at the conference… or at the Sip n’ Search AI search panel on Thursday evening … or at the many meetups happening at the pubs nearby since this evening 😅🙌

PS: no worries, I have my carry on with me this time 😉

🍿 Make Google CEO search for any product related query and try to click on organic search result above the fold while live on camera 😉

Check out the useful and free ChatGPT Query Fan-Out Chrome Extension to easily track them over time by Nati Elimelech 👇 Showing:

* Queries: The actual search strings ChatGPT ran behind each prompt — the fan-out itself.
* Sources: Every page it retrieved, grouped by domain, with cited vs. not-cited marked.
* Citations: The sources that made it into the answer, and which domains keep winning.

Everything is shown from your Chrome side-panel and allows you to export the data. Check it out: https://lnkd.in/eBcfwu76

SEO vs GEO

Haaland version 💇👌

🤖 I’m so excited to finally share this: Crawling Mondays: The AI Search Roadmap Series is launching this July 2026! 👇

AI Search is evolving fast, and with it, a lot of confusion, myths, oversimplifications, and “magic tricks” that are not really strategic or sustainable.

That’s why I'm creating a practical video series to go step by step through what actually matters when optimizing for AI Search: from research and strategy to content, technical optimization, authority, measurement, ecommerce, publishers, agentic search, workflows, and more.

I’ll be joined by an amazing group of SEO specialist guests to cover each topic with real experience, actionable insights, and no fluff.

Including: Mark Williams-Cook, Lily Ray, Roxana Stingu, Tom Capper, Judith Lewis, Jordan Koene, 📱 Cindy Krum, Yagmur Simsek, Tory Gray, Samantha Torres, Jamie Indigo, Myriam Jessier, Raymond Martinez, Bengü Sarıca Dinçer, Kevin Indig, Lazarina Stoy, Barry Adams, Jono Alderson, Bastian Grimm, Dan Taylor, Chris Green, Mordy Oberstein, Harry Clarkson-Bennett, Celeste Gonzalez, Anthony Barone, Dave Peiris, Gianluca Fiorelli... and more!

Across the series, we’ll go through:

🔎 What AI Search Optimization really is, and what it isn’t
🧭 How to do AI Search audience, journey, and prompt research
🎯 How to define AI Search goals and build a strategy
💬 How to communicate and sell AI Search to decision makers
🧱 Content, technical, brand, entity, and source authority optimization
📊 How to measure visibility, impact, and success
🤝 How to coordinate AI Search across marketing teams
⚠️ What not to do: spam, myths, and risky tactics
🛒 Ecommerce, agentic commerce, publishers, agentic search, and scalable AI workflows

My goal with this series is simple: help SEOs and marketers build a clearer, more actionable, and more business-oriented AI Search roadmap.

Thanks Similarweb for your kind sponsorship 💪

🎥 Subscribe now to the Crawling Mondays YouTube channel so you don’t miss the episodes 👀 Link in comments!

SEO vs GEO

… Shakira style!

👀 Delighted to share that I'm expanding my role from "just" SEO consultant to Brand Visibility Expert - In an era in which we need to optimize every Web presence to maximize our brand opportunities to not only rank but get recommended, everywhere ... it's more than needed 🎉😎💪

Thanks Nicole P. & Semrush for the inspiration 🙌

🌍 When you ask an AI assistant a question in Spanish or French and it answers in that language: Are the sources behind that answer localized or in English?

I analyzed 43,513 prompt weighted citation occurrences across ChatGPT, Gemini and Google's AI Mode for three brands in marketing SaaS, payments and gaming, covering Spain, Argentina, France and the US.

Here's what the language data showed:

* Across the non-English markets, Gemini had the strongest "same language" citation share: approximately 77%, compared with 52% for ChatGPT and 53% for AI Mode when averaging each brand market dataset equally.

* The split was largely binary: citations came from either the market's language or English. Other languages were non-existent.

* The surrounding web content ecosystem had an important influence: the brands that achieved stronger localization on ChatGPT than others were supported by a deeper ecosystem of local publications and communities, but this wasn't consistent across every platform, so it's a signal, not proof that vertical alone determines localization.

So even if you've heard that AI answers come mostly from English sources regardless of the language used... that's certainly not always the case anymore, and it doesn't mean you shouldn't optimize your content across languages! It also shows why it's fundamental to measure separately by platform, market, language and source ownership.

--- I'll be sharing more in the upcoming editions of the #SEOFOMO newsletter! Don't miss out and subscribe now for free in seofomo(.)co

👀 We can now see an automated Branded and Non-Branded AI Queries Grouping in the Microsoft Clarity Citations Dashboard 👇

We now have access to:

* Branded and non-branded filters: to compare how your visibility performs for each
* Branded labels in the queries card:  Individual queries are now clearly marked as branded in the queries view.
* Share of Authority breakdown by query type:  giving you a clearer view of where your authority is strongest

Yet another reason to start using MS Clarity which is available for *FREE*! Thanks to the MS team for the continuous effort to give us AI search insights 👏
Navah Hopkins Krishna Madhavan et al.

Announcement in link in comments.

A little milestone worth celebrating: The #MarketingFOMO newsletter has reached 4,000 subscribers! 🎉

MarketingFOMO is #SEOFOMO’s sister newsletter, and, if I’m honest, one I haven’t promoted nearly as much as I should. Every week, it features the latest news, resources, jobs and tools across the broader digital marketing ecosystem, including:

📱 Social media
📣 Ads
✍️ Content marketing
🎥 Creators and influencers
🤖 AI in marketing
🔍 Search

Until now, I’ve primarily used the newsletter to cross-promote my own projects, but reaching 4K subscribers feels like the perfect moment to start its next chapter: I'm opening up MarketingFOMO to sponsors!

If you want to reach a growing audience of digital marketers through a relevant newsletter sponsorship, send me a DM.

And if you don’t want to miss the latest and best in digital marketing each week, subscribe here for free: marketingfomo(.)com - same #SEOFOMO quality, perfect to avoid the noise while keeping up with top news in digital marketing!

2026 SEO Roadmap: 14 Specialists on Technical, Content, and Brand for the AI Era - An excellent round-up by Gerry White, providing the strategic clarity needed to thrive in the 2026 search landscape, going through:

* SEO Evolution: Traditional rankings fade as AI generates answers; focus on being cited across platforms (AI overviews, social, LLMs) for influence and conversions.
* Brand & Authority: Brands win through consistent mentions, expertise, and trust signals,replacing links as the top currency.
* Technical & Content Shifts: Prioritize structured data, entity optimization, human expertise, and full-stack skills; use AI for efficiency, not shortcuts.
* Challenges & Opportunities: Expect traffic declines, tool consolidation, and agentic search; adapt via experimentation, collaboration, and business-aligned metrics.
* Consensus: SEO isn't dying - it's expanding. Winners build durable foundations amid fragmentation.

Featuring Silvia Martin, Anthony Barone, Iva Jovanovic, Bengu Sarica Dincer, Jonathan Moore, Vanda Pókecz, Emina Demiri, Will Kennard, Natalia Witczyk, Tom Bourlet, Yagmur Simsek, Yordan Dimitrov, Gerry White and yours truly!

Check it out: https://lnkd.in/enEDzJHy 🙌

What does ChatGPT search for when someone asks about your brand? 👀
MJ Cachón Yáñez analyzed 189 branded prompts across 723 GPT-5.5 runs, identifying 1,797 fan-out subqueries:

* 10.3 distinct subqueries per prompt across 4 runs
* 93.4% included the brand
* 30.2% used site:
* 23.8% used exact-match quotes
* 10.1% investigated reputation and trust
* Only 0.8% mentioned competitors

The typical sequence: ask broadly > narrow to a domain > verify exact claims > reformulate if needed.

A great reminder that indexability, clear corporate information, consistency, freshness, official profiles, reputation and migration hygiene all influence branded AI visibility.

Excellent analysis by MJ 👏 Check it out: https://lnkd.in/ekqCpNbY

🚨 New Bing Webmaster Tools AI Performance Dashboard Insights: We can now see which pages are being cited for a specific grounding query, and which grounding queries are driving citations to a specific pages 👌 Thanks so much for hearing the community feedback Krishna Madhavan, Fabrice Canel and team 🙌 See the announcement in comments.

Football keeps giving us the best memes for the AI Search naming hype 😅

Same person. New look. Same discipline. New acronym.

GEO, AEO, LLMO… ultimately, it’s still about being found, now across AI answers.

PS: As an Alavés and Barça fan I never thought I would say this but… thanks Vinicius 😂