2026 SEO Roadmap: 14 Specialists on Technical, Content, and Brand for the AI Era - An excellent round-up by Gerry White, providing the strategic clarity needed to thrive in the 2026 search landscape, going through:
* SEO Evolution: Traditional rankings fade as AI generates answers; focus on being cited across platforms (AI overviews, social, LLMs) for influence and conversions.
* Brand & Authority: Brands win through consistent mentions, expertise, and trust signals,replacing links as the top currency.
* Technical & Content Shifts: Prioritize structured data, entity optimization, human expertise, and full-stack skills; use AI for efficiency, not shortcuts.
* Challenges & Opportunities: Expect traffic declines, tool consolidation, and agentic search; adapt via experimentation, collaboration, and business-aligned metrics.
* Consensus: SEO isn't dying - it's expanding. Winners build durable foundations amid fragmentation.
Featuring Silvia Martin, Anthony Barone, Iva Jovanovic, Bengu Sarica Dincer, Jonathan Moore, Vanda Pókecz, Emina Demiri, Will Kennard, Natalia Witczyk, Tom Bourlet, Yagmur Simsek, Yordan Dimitrov, Gerry White and yours truly!
Check it out: https://lnkd.in/enEDzJHy 🙌
* SEO Evolution: Traditional rankings fade as AI generates answers; focus on being cited across platforms (AI overviews, social, LLMs) for influence and conversions.
* Brand & Authority: Brands win through consistent mentions, expertise, and trust signals,replacing links as the top currency.
* Technical & Content Shifts: Prioritize structured data, entity optimization, human expertise, and full-stack skills; use AI for efficiency, not shortcuts.
* Challenges & Opportunities: Expect traffic declines, tool consolidation, and agentic search; adapt via experimentation, collaboration, and business-aligned metrics.
* Consensus: SEO isn't dying - it's expanding. Winners build durable foundations amid fragmentation.
Featuring Silvia Martin, Anthony Barone, Iva Jovanovic, Bengu Sarica Dincer, Jonathan Moore, Vanda Pókecz, Emina Demiri, Will Kennard, Natalia Witczyk, Tom Bourlet, Yagmur Simsek, Yordan Dimitrov, Gerry White and yours truly!
Check it out: https://lnkd.in/enEDzJHy 🙌