There is no amount of money worth working for an employer that doesnāt support your growth.
Agree?
Agree?
Amelia Sordell š„
These are the best posts from Amelia Sordell š„.
21 viral posts with 40,215 likes, 6,810 comments, and 587 shares.
11 image posts, 0 carousel posts, 0 video posts, 9 text posts.
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Best Posts by Amelia Sordell š„ on LinkedIn
Have a Starbucks on me š
We all need a little pick me up from time to time, so instead of my usual video-pep talk I wanted to GIVE you something instead.
In a world full of bad news, toxic people and negativity - Letās fight back with good vibes.
Save the picture and scan the code in store to have a Starbucks on me.
Pass on the positivity people and have an AMAZING day.
šš
PS - Thereās a limited amount of money I could load onto the card, so if youāre late to viewing this post there might not be any credit left!
We all need a little pick me up from time to time, so instead of my usual video-pep talk I wanted to GIVE you something instead.
In a world full of bad news, toxic people and negativity - Letās fight back with good vibes.
Save the picture and scan the code in store to have a Starbucks on me.
Pass on the positivity people and have an AMAZING day.
šš
PS - Thereās a limited amount of money I could load onto the card, so if youāre late to viewing this post there might not be any credit left!
I was fired from my first job at 16 for clocking off early. That was so dumb.
I once sent the wrong email out to 15,000 people as a marketing manager.
I had 1000 leaflets printed with a mistake on them and we had to go through and manually write over that mistake on every single one (our department couldnāt afford a reprint).
My first business went bust because of some bad business decisions I personally made. That was a rough one.
Last year, I forgot - yes forgot - to send 2 clients invoices for 6 months totalling Ā£50,000. I was basically the everything person and because we had no project management tool at the time, it got missed.
I remember going for a huge retained job as a recruiter and when I went to give my presentation, my engagement video came up. I tried to laugh it off but the person I was presenting it to, didnāt think it was funnyā¦ It was absolutely mortifying.
In the same presentation mentioned above I wrote ārelationsh*tā instead of ārelationshipā - the same above unimpressed presentee, pointed it out.
I went for a huge pitch when I first started Klowt with a FTSE250 and went completely unprepared. I was told it was a coffee - it was a presentation to the board. I felt ambushed, but in hindsight I should have always had a presentation on hand for that type of situation.
I didnāt put enough money aside to cover my tax bill last year because I didnāt realise I also had to make an upfront payment. This bit me in the arse, hard. Donāt make that mistake - always put aside more than you need!
Why am I sharing this with you?
Well, I am well aware that some of you might look at my perfectly polished profile, well-thought out copy (š) and think I have my sh*t together.
I donāt.
And thatās the polarity of social media.
You have people screaming ābe authentic!ā whilst simultaneously only sharing the top 10% of their life.
Iāve done well over the last few years, and Iāve been unbelievably lucky to have you cheering me on. But if Iām lucky enough to have this platform, I have to also be honest on it.
The reason so many of us struggle with confidence and self esteem is we compare our day to day with someone elseās highlight reel.
Stop doing that.
Just because someone doesnāt share the f*ck ups, doesnāt mean there havenāt been any.
And hopefully by me sharing mine, it might give you the confidence to see that yours arenāt that big of a deal after all.
š
I once sent the wrong email out to 15,000 people as a marketing manager.
I had 1000 leaflets printed with a mistake on them and we had to go through and manually write over that mistake on every single one (our department couldnāt afford a reprint).
My first business went bust because of some bad business decisions I personally made. That was a rough one.
Last year, I forgot - yes forgot - to send 2 clients invoices for 6 months totalling Ā£50,000. I was basically the everything person and because we had no project management tool at the time, it got missed.
I remember going for a huge retained job as a recruiter and when I went to give my presentation, my engagement video came up. I tried to laugh it off but the person I was presenting it to, didnāt think it was funnyā¦ It was absolutely mortifying.
In the same presentation mentioned above I wrote ārelationsh*tā instead of ārelationshipā - the same above unimpressed presentee, pointed it out.
I went for a huge pitch when I first started Klowt with a FTSE250 and went completely unprepared. I was told it was a coffee - it was a presentation to the board. I felt ambushed, but in hindsight I should have always had a presentation on hand for that type of situation.
I didnāt put enough money aside to cover my tax bill last year because I didnāt realise I also had to make an upfront payment. This bit me in the arse, hard. Donāt make that mistake - always put aside more than you need!
Why am I sharing this with you?
Well, I am well aware that some of you might look at my perfectly polished profile, well-thought out copy (š) and think I have my sh*t together.
I donāt.
And thatās the polarity of social media.
You have people screaming ābe authentic!ā whilst simultaneously only sharing the top 10% of their life.
Iāve done well over the last few years, and Iāve been unbelievably lucky to have you cheering me on. But if Iām lucky enough to have this platform, I have to also be honest on it.
The reason so many of us struggle with confidence and self esteem is we compare our day to day with someone elseās highlight reel.
Stop doing that.
Just because someone doesnāt share the f*ck ups, doesnāt mean there havenāt been any.
And hopefully by me sharing mine, it might give you the confidence to see that yours arenāt that big of a deal after all.
š
It's really impressive to be featured on 30 under 30 lists. It's even more impressive to:
- Change careers at 30.
- Go back to school at 43.
- Learn a new skill at 51.
- Start a business at 65.
- Rejoin the workforce at 70.
In case you needed reminding today, you're dead a lot longer than you're alive. But you're also alive for a lot longer than you think.
You don't have to have it all figured out by 21, 34 or even 67.
Stop living your life to other people's timelines.
Your life will be 10x better if you don't.
š
- Change careers at 30.
- Go back to school at 43.
- Learn a new skill at 51.
- Start a business at 65.
- Rejoin the workforce at 70.
In case you needed reminding today, you're dead a lot longer than you're alive. But you're also alive for a lot longer than you think.
You don't have to have it all figured out by 21, 34 or even 67.
Stop living your life to other people's timelines.
Your life will be 10x better if you don't.
š
The ultimate career hack is choosing the right partner.
Not a business partnerāa life partner.
Someone whoāll hear you say you want to go to the moon and help you figure out how to build a rocketship.
Someone whoāll listen to your problems and not judge.
Someone whoāll celebrate your wins. Console you in your losses.
Someone who will challenge you when youāre in the wrong. And someone who will support you until you make it right.
When I got home from my long-haul flight at 5:05 a.m. on Saturday, my partner was there waiting for me. Thatās real support. A real partnership.
Pick someone who wants you to be successful and will go out of their way to help you achieve it.
Stop wasting your time with:
āWill they text me back?ā
āDo we still have plans this weekend?ā
That is not your person.
A bad partner will drain you. Exhaust you.
Ensure that every inch of your being is dedicated to managing them and your role in their lifeāno matter the consequence to yours.
A good partner fuels you. Supports you.
Loves you. But most importantly, wants you to win at life. And will go out of their way to help you make that happenāno matter the consequence to theirs.
Choose who you want to be with wisely.
It might be the best career decision youāve ever made.
š
PS - Airport pickups are the ultimate show of love. Partner or friend, just know that anyone who picks you up from an airport without being paid genuinely loves you. Agree?!
Not a business partnerāa life partner.
Someone whoāll hear you say you want to go to the moon and help you figure out how to build a rocketship.
Someone whoāll listen to your problems and not judge.
Someone whoāll celebrate your wins. Console you in your losses.
Someone who will challenge you when youāre in the wrong. And someone who will support you until you make it right.
When I got home from my long-haul flight at 5:05 a.m. on Saturday, my partner was there waiting for me. Thatās real support. A real partnership.
Pick someone who wants you to be successful and will go out of their way to help you achieve it.
Stop wasting your time with:
āWill they text me back?ā
āDo we still have plans this weekend?ā
That is not your person.
A bad partner will drain you. Exhaust you.
Ensure that every inch of your being is dedicated to managing them and your role in their lifeāno matter the consequence to yours.
A good partner fuels you. Supports you.
Loves you. But most importantly, wants you to win at life. And will go out of their way to help you make that happenāno matter the consequence to theirs.
Choose who you want to be with wisely.
It might be the best career decision youāve ever made.
š
PS - Airport pickups are the ultimate show of love. Partner or friend, just know that anyone who picks you up from an airport without being paid genuinely loves you. Agree?!
During our monthly 1:1ās I always ask my team:
As a manager, what am I good at and what do I SUCK at?
And theyāre brutally honest.
Performance reviews are a two way street.
And if youāre a leader giving feedback but never asking for it - youāre the only one in the room not improving.
As a manager, what am I good at and what do I SUCK at?
And theyāre brutally honest.
Performance reviews are a two way street.
And if youāre a leader giving feedback but never asking for it - youāre the only one in the room not improving.
Your average life expectancy is 80 years old - 29,000 days.
In adulthood, on average you'll spend:
- 248 days looking for a car parking space.
- 5 weeks arguing with people.
- 12 years at work - and 15 months of that will be above your contracted hours.
- 2 years of their life in meetings.
- 1.5 years commuting.
- 368 days in the pub.
- 2 whole years hungover.
- You'll cry 315 times.
- Spend 8 months laughing.
- And 8 years and 10 months of our lives watching TV.
Facebook users will spend more than 3 years of their life scrolling through people's life updates instead of living it.
Where you spend your time, and your energy is the SINGLE biggest contributor to the quality of your life.
Choose where you spend it wisely.
š
In adulthood, on average you'll spend:
- 248 days looking for a car parking space.
- 5 weeks arguing with people.
- 12 years at work - and 15 months of that will be above your contracted hours.
- 2 years of their life in meetings.
- 1.5 years commuting.
- 368 days in the pub.
- 2 whole years hungover.
- You'll cry 315 times.
- Spend 8 months laughing.
- And 8 years and 10 months of our lives watching TV.
Facebook users will spend more than 3 years of their life scrolling through people's life updates instead of living it.
Where you spend your time, and your energy is the SINGLE biggest contributor to the quality of your life.
Choose where you spend it wisely.
š
I applied my personal branding knowledge to my dating profileāand met the love of my life.
Not because I posted a hot pic.
Not because I played it cool. (In fact, I messaged him first...)
But because I got crystal clear on who the hell I wasāand what I wanted from my partner.
I wrote down 79 things I was looking for.
78 of them were about values.
Kindnessābut with backbone.
Loyalābut not possessive.
Works - but also lives.
Loves my kids as much as they love me.
Can hike hills in the British countryside and sip cocktails in a 5-star hotel.
Reads. Lifts. Travels. Feels alive.
I didnāt just write it down and hope.
I mirrored it.
I became it.
I lived it.
I did the work for 12 months and then I updated my dating profile to attract that person.
I met Nick a few weeks after that.
Your personal brand isnāt just for attracting business.
Itās for dating.
It's for friendships.
It's for being conscious of what you're putting out in to the world - and getting back what you've asked for.
Clarity attracts. Confusion repels.
Same rules, different context.
Be unapologetically you.
The right people will find you.
Whether you're looking for a new business lead - or a date.
š
PS - If you really related to this, you'd love my community. It's for people who really want to build, grow and monetise their personal brand to change their life... like I changed mine. Hope to see you there: klowt.com/membership/
Not because I posted a hot pic.
Not because I played it cool. (In fact, I messaged him first...)
But because I got crystal clear on who the hell I wasāand what I wanted from my partner.
I wrote down 79 things I was looking for.
78 of them were about values.
Kindnessābut with backbone.
Loyalābut not possessive.
Works - but also lives.
Loves my kids as much as they love me.
Can hike hills in the British countryside and sip cocktails in a 5-star hotel.
Reads. Lifts. Travels. Feels alive.
I didnāt just write it down and hope.
I mirrored it.
I became it.
I lived it.
I did the work for 12 months and then I updated my dating profile to attract that person.
I met Nick a few weeks after that.
Your personal brand isnāt just for attracting business.
Itās for dating.
It's for friendships.
It's for being conscious of what you're putting out in to the world - and getting back what you've asked for.
Clarity attracts. Confusion repels.
Same rules, different context.
Be unapologetically you.
The right people will find you.
Whether you're looking for a new business lead - or a date.
š
PS - If you really related to this, you'd love my community. It's for people who really want to build, grow and monetise their personal brand to change their life... like I changed mine. Hope to see you there: klowt.com/membership/
I don't think you can't be a great boss, a great business owner, a great friend, a great wife and a great mum.... all at the same time.
I think your life is a lot like a battery.
And if you want to be excellent at anything, you need to give it 100%.
Which means if you're 100% at work, you don't have much to give when you're at home.
When you're giving 100% at home, you don't have much to give when you're at work.
And when you try to spread yourself across all areas of your life - you commit > 25% and feel like you're failing at it all.
Women CAN have it all. I believe that in my core.
Most days;
- I feel like a good mum.
- I feel like a good business owner.
- I feel like a good boss.
- I feel like a good friend.
Most days... (relate?).
But that's only because I've realised that when I try and do it ALL at once, I suck at all 4. And that makes me feel like sh*t.
So I've stopped.
I've accepted that sometimes;
If I'm giving 100% at work, because that is where I want to spend my energy - I can't give 100% at home.
And when I'm giving 100% at home, I can't give 100% at work.
It's simple maths.
So ladies... (and gents!) I guess what I'm saying is, take the pressure off - you absolutely can have it all.
Just not all at once.
And it's ok to feel like you're not winning at everything in your life all the time. Because the chances are you are winning - you're just not perfect.
And not being perfect makes you a F*CKING GREAT human being.
šš
It's International Women's Day tomorrow - Tag an exceptional woman who needs to read this today.
I think your life is a lot like a battery.
And if you want to be excellent at anything, you need to give it 100%.
Which means if you're 100% at work, you don't have much to give when you're at home.
When you're giving 100% at home, you don't have much to give when you're at work.
And when you try to spread yourself across all areas of your life - you commit > 25% and feel like you're failing at it all.
Women CAN have it all. I believe that in my core.
Most days;
- I feel like a good mum.
- I feel like a good business owner.
- I feel like a good boss.
- I feel like a good friend.
Most days... (relate?).
But that's only because I've realised that when I try and do it ALL at once, I suck at all 4. And that makes me feel like sh*t.
So I've stopped.
I've accepted that sometimes;
If I'm giving 100% at work, because that is where I want to spend my energy - I can't give 100% at home.
And when I'm giving 100% at home, I can't give 100% at work.
It's simple maths.
So ladies... (and gents!) I guess what I'm saying is, take the pressure off - you absolutely can have it all.
Just not all at once.
And it's ok to feel like you're not winning at everything in your life all the time. Because the chances are you are winning - you're just not perfect.
And not being perfect makes you a F*CKING GREAT human being.
šš
It's International Women's Day tomorrow - Tag an exceptional woman who needs to read this today.
I have ADHD and dyslexia.
I was told not to chase a career that involved writing.
In December 2024 I released my best-selling book, The Personal Branding Playbook.
Today, I found out it's been shortlisted for āBest Self Development Book of the Yearā at the Business Book Awards 2025.
What you have does not define what or who you can become.
For anyone else struggling to find a way to make their dreams come true, if I can do it - why not you!!
š
P.S. If this resonates, read my newsletter: https://lnkd.in/ejDbD94R
I was told not to chase a career that involved writing.
In December 2024 I released my best-selling book, The Personal Branding Playbook.
Today, I found out it's been shortlisted for āBest Self Development Book of the Yearā at the Business Book Awards 2025.
What you have does not define what or who you can become.
For anyone else struggling to find a way to make their dreams come true, if I can do it - why not you!!
š
P.S. If this resonates, read my newsletter: https://lnkd.in/ejDbD94R
I have 230,000 followers on LinkedIn.
Introduce yourself to them and start building your own networkāright NOW. š
I've done this post three times now, and thousands of people have connected, have met up - and have done business deals off the back of it!
So let's GROW your network, NOW ā
1. Drop a comment below with:
Your LinkedIn URL
Your Name
Your Story (200 characters max)
2. Donāt just post and ghost. Scroll the comments, find someone you can helpāor someone who can help youāand connect.
3. Repost this post.
When you repost this post, people will see your comment. More exposure = more opportunities.
One of the most underrated ways to network on LinkedIn is by commenting on other people's content.
- When you engage in someone's post, your network sees it.
- When they respond, their network sees - introducing you to the most amazing opportunity to be seen by exactly who you're trying to attract.
Iāve:
- Launched a business
- Generated $4M in revenue
- Found two of my best friends in the entire world
ā¦ all from intentionally networking on LinkedIn.
So get to work. Your next client, investor, mentor... or friend might be in the comments.
š Drop your intro below š
Introduce yourself to them and start building your own networkāright NOW. š
I've done this post three times now, and thousands of people have connected, have met up - and have done business deals off the back of it!
So let's GROW your network, NOW ā
1. Drop a comment below with:
Your LinkedIn URL
Your Name
Your Story (200 characters max)
2. Donāt just post and ghost. Scroll the comments, find someone you can helpāor someone who can help youāand connect.
3. Repost this post.
When you repost this post, people will see your comment. More exposure = more opportunities.
One of the most underrated ways to network on LinkedIn is by commenting on other people's content.
- When you engage in someone's post, your network sees it.
- When they respond, their network sees - introducing you to the most amazing opportunity to be seen by exactly who you're trying to attract.
Iāve:
- Launched a business
- Generated $4M in revenue
- Found two of my best friends in the entire world
ā¦ all from intentionally networking on LinkedIn.
So get to work. Your next client, investor, mentor... or friend might be in the comments.
š Drop your intro below š
I wrote a post a while back about how weād grown Klowt from my kitchen table to 4 peopleā¦ and into an ACTUAL office.
The 1st office was huge for me.
Itās 100% an ego thing, but having our own space represented such a huge massive milestone. It was almost a badge to say āyouāre a proper business nowā.
3 offices and 10 more hires later, weāve come a LONG way from the concrete cell-looking space we started off in.
(And so has the rent š„²).
You can say what you want about remote work or WFH - Iām not here to have that debate right now.
But this is a space Iām proud of. Not because itās cool - it is - but because itās a space where people can come and do really good work - and have fun doing it.
A space for them to collaborate. To learn. To laugh and to overcome challenges, together.
And a space we absolutely love to be in.
The office is awesome - but itās that feeling thatās the most important thing.
And yes, we do have a bar fridge.
What do you thinkšš
The 1st office was huge for me.
Itās 100% an ego thing, but having our own space represented such a huge massive milestone. It was almost a badge to say āyouāre a proper business nowā.
3 offices and 10 more hires later, weāve come a LONG way from the concrete cell-looking space we started off in.
(And so has the rent š„²).
You can say what you want about remote work or WFH - Iām not here to have that debate right now.
But this is a space Iām proud of. Not because itās cool - it is - but because itās a space where people can come and do really good work - and have fun doing it.
A space for them to collaborate. To learn. To laugh and to overcome challenges, together.
And a space we absolutely love to be in.
The office is awesome - but itās that feeling thatās the most important thing.
And yes, we do have a bar fridge.
What do you thinkšš
The ultimate career hack is choosing the right partner.
Not a business partnerāa life partner.
The right partner will help make your dreams a reality.
The wrong one will convince you to shrink them.
Choose who you want to be with wisely.
It might be the bestāor worstācareer decision youāve ever made.
š
Not a business partnerāa life partner.
The right partner will help make your dreams a reality.
The wrong one will convince you to shrink them.
Choose who you want to be with wisely.
It might be the bestāor worstācareer decision youāve ever made.
š
I get around 6.2 million views per month on LinkedIn. I gain 7k new followers in the last 2 weeks alone. Here are some things I've been doing that will immediately increase your engagement ā
1. Put the āIā in information.
So many people get this wrong - they think that building a personal brand is about education only. And to build true thought leadership, you HAVE to teach to a degree, but people don't want information - they want your information.
When you're posting instead of saying āhere are 5 ways you can increase your engagement on LinkedInā say āI get around 6.2 million views per month on LinkedIn. I gain 7k new followers in the last 2 weeks alone. Here are some things that will immediately increase your engagement āā
2. If anyone else could say it, donāt.
Don't copy what is working for everyone else. Just because someone else has posted a graphic or a screenshotted tweet, doesn't mean it will work for you. Find your own format, your own voice - and your own signature. My signature is writing very in-depth and educational content and sharing my life (the wins and failures) authentically.
3. Community is my word of 2025.
Notice how so many creators talk about building a 'community' but only really connect with their own in the comment section? I do the opposite. I run a weekly live where I can talk to you LIVE, I reshare people's posts into MY feed, I comment on content from people with 17 followers If I find it interesting. I am hell-bent on giving back to the very people I want to attract. And that is why my follower growth rate has increased dramatically, because I guess my strategy is actually now less strategic, and more human.
4. Post at a different time.
I post at 7.30am (I'm late today). Most people post at 9am. I started testing posting times to see what actually worked for my audience instead of following āyou should post atā generic advice. You should do the same!!
5. Remind people of what you're selling.
Ok, this is less about engagement and more about conversion because these kinds of posts do get less engagement BUT don't expect to get loads of attention and followers and people just naturally buy from you.
That could be actually stating it, for example doing a āHere's what my day looks like as a 34-year-old-mum of 2 trying to grow a personal branding businessā video, OR a story of how you've helped someone go from 0 - 79k highly qualified followers in 18 months.
But whatever you do, don't forget to remind people want you sell.
These things have helped me:
Increase my content views by 170%+
Increased my likes by 345%.
Increase my comments by 293%.
Increased my engagement rate from avg. 0.65% to avg 1.99%.
Oh, and build a 100% inbound business model.
Give the above a go and let me know how you get on!
And if you need the momentum to start, I do a LIVE weekly coaching call. Join it here: https://lnkd.in/ePe-uAY5
Was this helpful?
š
1. Put the āIā in information.
So many people get this wrong - they think that building a personal brand is about education only. And to build true thought leadership, you HAVE to teach to a degree, but people don't want information - they want your information.
When you're posting instead of saying āhere are 5 ways you can increase your engagement on LinkedInā say āI get around 6.2 million views per month on LinkedIn. I gain 7k new followers in the last 2 weeks alone. Here are some things that will immediately increase your engagement āā
2. If anyone else could say it, donāt.
Don't copy what is working for everyone else. Just because someone else has posted a graphic or a screenshotted tweet, doesn't mean it will work for you. Find your own format, your own voice - and your own signature. My signature is writing very in-depth and educational content and sharing my life (the wins and failures) authentically.
3. Community is my word of 2025.
Notice how so many creators talk about building a 'community' but only really connect with their own in the comment section? I do the opposite. I run a weekly live where I can talk to you LIVE, I reshare people's posts into MY feed, I comment on content from people with 17 followers If I find it interesting. I am hell-bent on giving back to the very people I want to attract. And that is why my follower growth rate has increased dramatically, because I guess my strategy is actually now less strategic, and more human.
4. Post at a different time.
I post at 7.30am (I'm late today). Most people post at 9am. I started testing posting times to see what actually worked for my audience instead of following āyou should post atā generic advice. You should do the same!!
5. Remind people of what you're selling.
Ok, this is less about engagement and more about conversion because these kinds of posts do get less engagement BUT don't expect to get loads of attention and followers and people just naturally buy from you.
That could be actually stating it, for example doing a āHere's what my day looks like as a 34-year-old-mum of 2 trying to grow a personal branding businessā video, OR a story of how you've helped someone go from 0 - 79k highly qualified followers in 18 months.
But whatever you do, don't forget to remind people want you sell.
These things have helped me:
Increase my content views by 170%+
Increased my likes by 345%.
Increase my comments by 293%.
Increased my engagement rate from avg. 0.65% to avg 1.99%.
Oh, and build a 100% inbound business model.
Give the above a go and let me know how you get on!
And if you need the momentum to start, I do a LIVE weekly coaching call. Join it here: https://lnkd.in/ePe-uAY5
Was this helpful?
š
Me: I hate working 9-5, I'm going to start my own business.
Also me: I now work 24/7.
Happy Friday šš
Also me: I now work 24/7.
Happy Friday šš
My 1st ābusinessā was buying Leviās jeans and 2nd hand Gucci bags, freshening them up and reselling them on eBay.
My 2nd was setting up a little stand at the side entrance of my University Campus, selling brownies and cookies. I strategically placed it next to where the Stoners walked back in after their midday puff.Ā Needless to say, I cleaned up.
The next business I founded was a womenswear brand which was stocked in 15 different boutiques and had a relatively decent brand name - we were featured in The Daily Mail on papp'd celebs almost weekly at one point.
Now I run Klowt, the personal branding agency.
All the businesses I started - except for Klowt, ultimately failed.
Those failures stung, but I don't necessarily see them as embarrassing or even a failure, to be honest. As I was saying to someone just yesterday, Klowt wouldn't succeed without those heavy business failures. Because I've learned so much about how NOT to run a business, that I've worked out how to run one well and scale it quickly.
Why am I telling you this?
Well, none of those businesses would have been founded without me taking a risk. No decision I made, no job I quit to start them would have happened if I was worried about āwhat if it all went wrongā.
There is going to be something that you're weighing up right now, whether it's;
- Asking someone out.
- Or quitting your job.
- Perhaps starting that side hustle...
that you're killing yourself worrying about because your brain is catastrophising all the things that could happen if it doesn't work out.
The reality is, I've got a 1/4 business success rate to date. In my life, it's probably closer to 1/1,000,000 in my decisions making... but that's a story for another time.
I suppose what I'm trying to say is when you take risks there will be times you succeed and times that you don't - both are equally as important.
So don't let the times you don't succeed stop you from taking the risk that will mean you ultimately do.
š
My 2nd was setting up a little stand at the side entrance of my University Campus, selling brownies and cookies. I strategically placed it next to where the Stoners walked back in after their midday puff.Ā Needless to say, I cleaned up.
The next business I founded was a womenswear brand which was stocked in 15 different boutiques and had a relatively decent brand name - we were featured in The Daily Mail on papp'd celebs almost weekly at one point.
Now I run Klowt, the personal branding agency.
All the businesses I started - except for Klowt, ultimately failed.
Those failures stung, but I don't necessarily see them as embarrassing or even a failure, to be honest. As I was saying to someone just yesterday, Klowt wouldn't succeed without those heavy business failures. Because I've learned so much about how NOT to run a business, that I've worked out how to run one well and scale it quickly.
Why am I telling you this?
Well, none of those businesses would have been founded without me taking a risk. No decision I made, no job I quit to start them would have happened if I was worried about āwhat if it all went wrongā.
There is going to be something that you're weighing up right now, whether it's;
- Asking someone out.
- Or quitting your job.
- Perhaps starting that side hustle...
that you're killing yourself worrying about because your brain is catastrophising all the things that could happen if it doesn't work out.
The reality is, I've got a 1/4 business success rate to date. In my life, it's probably closer to 1/1,000,000 in my decisions making... but that's a story for another time.
I suppose what I'm trying to say is when you take risks there will be times you succeed and times that you don't - both are equally as important.
So don't let the times you don't succeed stop you from taking the risk that will mean you ultimately do.
š
I read somewhere that Daniel Priestley spends Ā£10,000 on paid media promoting every podcast he appears on.
Which is f*cking mental. And unbelievably smart.
His first Diary of a CEO episode did 4 million views. Second, 4.2 million. Third is sitting at 1.6millon.
Daniel is actually one of the only people to be invited back more than once to DOAC. Probably because of those numbers.
How much of that has come from paid vs organic, I donāt know. But does it really matter?
Daniel has said that those millions of views have = millions in revenue for his businesses.
Ā£10k spend and a bit of time to generate thousands of leads is 100x ROI most businesses will get from the same spend on their company ads.
And if we break down the workflow itās easy to see why;
1. Relatable founder goes on top ranking podcast.
2. Specifically the podcast has an audience of his ideal customer.
3. Talks about pain his businesses can solve.
4. Organic clips get released. The ones that do well organically get pumped with paid behind.
5. Landing page for the paid and organic traffic specific to the podcast.
6. Sales team converts.
You donāt need to go on diary of a ceo for this to work. Just go on a podcast with a few hundred download an episode and work with the host to make sure the questions are fire, so you both win.
I love Danielās content. But I love his strategy more.
Because he doesnāt chase views, he buys customers.
š
Which is f*cking mental. And unbelievably smart.
His first Diary of a CEO episode did 4 million views. Second, 4.2 million. Third is sitting at 1.6millon.
Daniel is actually one of the only people to be invited back more than once to DOAC. Probably because of those numbers.
How much of that has come from paid vs organic, I donāt know. But does it really matter?
Daniel has said that those millions of views have = millions in revenue for his businesses.
Ā£10k spend and a bit of time to generate thousands of leads is 100x ROI most businesses will get from the same spend on their company ads.
And if we break down the workflow itās easy to see why;
1. Relatable founder goes on top ranking podcast.
2. Specifically the podcast has an audience of his ideal customer.
3. Talks about pain his businesses can solve.
4. Organic clips get released. The ones that do well organically get pumped with paid behind.
5. Landing page for the paid and organic traffic specific to the podcast.
6. Sales team converts.
You donāt need to go on diary of a ceo for this to work. Just go on a podcast with a few hundred download an episode and work with the host to make sure the questions are fire, so you both win.
I love Danielās content. But I love his strategy more.
Because he doesnāt chase views, he buys customers.
š
