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Ann Handley

Ann Handley

These are the best posts from Ann Handley.

4 viral posts with 7,486 likes, 2,258 comments, and 529 shares.
4 image posts, 0 carousel posts, 0 video posts, 0 text posts.

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Meta used all 3 of my books & millions of other books, ebooks, and research papers to train its AI.

All without consent, compensation, copyright concern, credit. You find out only by searching a database published a few days ago by The Atlantic.
 
It's sketchy AF. I’ll tell you why in a sec. But first… should we care?

If you’re on the list, you have one of two reactions:

🥳 Honored! Flattered! My work is worthy!

😳 Ummm WTH. What about consent, compensation, etc.?

More broadly: Should you care whether Meta used 72 books from David Sedaris? 200 from Margaret Atwood? The entire library of everyone everywhere?

What’s missing in this conversation is that Meta intentionally made *a choice*... as the kids say. They actively chose to steal the books, instead of going through the proper & legal channels, because the legal way was too slow.

TOO SLOW.

That’s problematic, isn’t it? Look, I use AI. I see its value. But the scale of this is nuts. And gross.

Here's the story:

If Llama 3 was to compete, it needed to be trained on a huge amount of high-quality writing – books, not Instagram captions or LinkedIn posts. Acquiring all of that text legally could take time.

“Yo ho ho! Should we pirate it instead?” they wondered.

“Abso-tooting-lootly,“ they said back to themselves. “Let’s loot all the books!“

So they went to LibGen, a pirated library with more than 7.5 million books and 81 million research papers. The Llama 3 team looted and rolled around in all the words like they were pirates rolling in gold doubloons. And they basically were.

So is it problematic? Yes. Here’s why:

🏴‍☠️ We’re normalizing the theft of IP to an absurd degree.

A giant tech company should not feel entitled to scoop up all our words like they’re in a bulk bin at a Dollar Tree & run straight out of the door with them.

🏴‍☠️ Gen AI often presents like all-knowing oracles, uncoupled from sources. This “decontextualizes knowledge“ (the Atlantic's phrase). This severs the work from the author. It prevents true collaboration. It makes it harder for creators & researchers to build an acknowledged body of work.

🏴‍☠️ It’s not colorless, odorless “data.” It’s words that make up sentences that make up paragraphs that make up pages that writers have created, crafted, coaxed into the world. Words with handprints, heart-prints, bitemarks, scratches from us trying to shape them into something that delights you.

Do I sound like I’m being precious about words? About writing? It’s because I am.

* * *

I don’t have all the answers. But I do know this:

Clarity, consent, compensation. Is it too much to ask that AI companies be transparent about data sources and use, obtain permission from creators, and provide fair payment for using their works?

Just me?
Post image by Ann Handley
So the guy seated next to me on this flight to LaGuardia is going hard on the low-hanging elephant in the room. 🍎🐘

Let’s play another rousing round of Buzzword Bingo…! Points to whoever guesses what he says next.
Post image by Ann Handley
Weird one today!

I innocently used the word “bugger” in my newsletter yesterday. It triggered a profanity freak-out at some domains, which returned this... uh, warmly human auto-responder.

For context: I was talking about how Gen AI can be aggressively "helpful" in ways we don't always want. (“Would you like me to smooth the flow? Would you like me to shape this? Would you like me to microwave you a waffle?”)

NO I WOULD NOT… the bugger.

Two thoughts:

> Profanity filters are still *a thing*? I thought they were a relic of the Early Cyber-Victorian Era? Who knew?

> I had no idea “bugger” is a curse? I looked it up. My bad, I guess. 😳

My mom used to call me a “cheeky little bugger,” which now calls my entire childhood into question.

* * *

I am tempted to ask what other curse words I don’t know about… but that might get us all banned here, too. 🫣
Post image by Ann Handley
👉 Help Wanted: MarketingProfs seeks volunteers to act as door scanners at the B2B Forum, November 18-19 in Boston. You get a conference pass in exchange for a few hours of scanning joy & power tripping.

Sound good? Read on...

WANTED: BADGE-SCANNING ENTHUSIASTS & ASPIRING QR CODE ENFORCERS

Tired of watching highway patrol officers have all the fun with their radar guns? Do you dream of the day you'll hear the satisfying "beep" of a grocery scanner in your hands?

Well... put down that hairdryer you've been pretending is a speed gun and stop practicing on your cat's microchip.... I've got the perfect opportunity for you!

Join our elite team of Badge Scanning Specialists at the MarketingProfs B2B Forum. You'll be the gatekeeper -- the first line of defense against badge fraud and conference crashers. Think of yourself as a bouncer -- no biceps required.

Key Responsibilities:

👉 Maintain a Law and Order/Olivia Benson-like focus on incoming attendees
👉 Scan badges with the precision and enthusiasm of a grocery clerk amped on Red Bull
👉 Achieve new personal bests in "Scans Per Minute" (SPM)
👉 Perfect your disappointed head shake for those who forgot their badges

Required Qualifications:

👉 One-day commitment (you can attend the rest of the event as you wish)
👉 Ability to point and click without injuring yourself or others

Bonus Points:

👉 Experience in "shooting" colleagues with finger guns

What you'll get:

🥳 Free Pass to the MarketingProfs B2B Forum (Attend all the sessions you want when you're off duty!)

🥳 New connections, new friends, renewed love for B2B Marketing

🥳 Access to all the parties, food, shenanigans.
FYI: There is a Tater Tot Bar. AGAIN: THERE IS A TATER. TOT. BAR!

🥳 Comfy staff T-shirt of a distinct poly-cotton blend with a braggy “EVENT STAFF” on the back

🥳 High-five and deep appreciation from me + Team MarketingProfs

Travel and hotel not included, because I'm not made of money.

Interested? Drop us a line here:

>>> https://lnkd.in/gN2VtqbU <<<

Pass this along, please! And thanks so much!

P.S. We also need a room host or two: Folks who can keep sessions running smoothly, introduce speakers, and make sure everyone’s hydrated and having a good time. It's like emceeing-*lite*. Indicate you're down for that on the form, too.
Post image by Ann Handley

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