Software launch. 94K revenue, 90 days.
Here's the ad funnel.
šš¶šæšš, šš¼šŗš² šÆš®š°šøš“šæš¼šš»š± š¶š»š³š¼:
ā Type: B2B SaaS
ā Audience: Professional Services
ā Price Point: $500-$15K/yr
ā Ad Spend: $7k/month
ā ROAS: 3.56x
šš¶š»šøš²š±šš» šš±š š³šš»š»š²š¹:
1. Cold ads - by industry - direct to demo
2. Retargeting - message ad, invite to demo
3. Retargeting - drive to call booking
4. Retargeting - thought leader ads
5. Retargeting - testimonials
Funnel strategy depends on the target audience, the market, and the offer.
In this case, there was active market demand for a new solution, so LinkedIn Ads direct to demo works to the cold audience.
--
No need to make the capture side longer than necessary.
If there wasn't active demand, we'd put more focus on cold awareness building first.
Then segmenting by industry allowed us to call out each persona by name and list the specific tasks they need to complete, which hugely increased CTR & CVR.
š”š¼šš²š:
* When you run cold ads to demo, many people are kicking the tires at first and just curious.
* Retargeting builds understanding & desire with those people.
#saas #productlaunch #b2bmarketing
Here's the ad funnel.
šš¶šæšš, šš¼šŗš² šÆš®š°šøš“šæš¼šš»š± š¶š»š³š¼:
ā Type: B2B SaaS
ā Audience: Professional Services
ā Price Point: $500-$15K/yr
ā Ad Spend: $7k/month
ā ROAS: 3.56x
šš¶š»šøš²š±šš» šš±š š³šš»š»š²š¹:
1. Cold ads - by industry - direct to demo
2. Retargeting - message ad, invite to demo
3. Retargeting - drive to call booking
4. Retargeting - thought leader ads
5. Retargeting - testimonials
Funnel strategy depends on the target audience, the market, and the offer.
In this case, there was active market demand for a new solution, so LinkedIn Ads direct to demo works to the cold audience.
--
No need to make the capture side longer than necessary.
If there wasn't active demand, we'd put more focus on cold awareness building first.
Then segmenting by industry allowed us to call out each persona by name and list the specific tasks they need to complete, which hugely increased CTR & CVR.
š”š¼šš²š:
* When you run cold ads to demo, many people are kicking the tires at first and just curious.
* Retargeting builds understanding & desire with those people.
#saas #productlaunch #b2bmarketing
