When we have big changes in a market, (like now with AI) it's important to communicate a clear point of view about the future of the market.
This is different from your vision for the product or even the business. Your point of view on the market is what you believe the world will look like. It's the reason you are building what you're building and why.
We need to remember that buyers don't eat sleep and breathe tech the way we do. They do their homework in a purchase process, but they also want to hear what we think.
When Sam Altman says he imagines AI will be sold "like electricity" and "people will buy it from us on a meter" - you are seeing a very consumer-oriented point of view about the market from a company that thinks about the future of the market that way. Contrast that with Anthropic's Dario Amodei saying "AI will write 90% of code" - you are hearing a point of view that is more B2B oriented from a company that thinks differently about the future of the market.
Contrast those points of view with Microsoft's Satya Nadella - "Models are becoming a commodity...the performance of your AI application will depend on how well your data is brought into context." "The intelligence layer is only as good as the context you give it." That's a very different point of view. Here the big models are on the side and the center is "business context" meaning the docs and PowerPoint and email that lives in Microsoft systems.
So when you talk to your customers, do you have a point of view on your market? What about your competition?
I'm going deeper into this in the newsletter - link in the comments.
This is different from your vision for the product or even the business. Your point of view on the market is what you believe the world will look like. It's the reason you are building what you're building and why.
We need to remember that buyers don't eat sleep and breathe tech the way we do. They do their homework in a purchase process, but they also want to hear what we think.
When Sam Altman says he imagines AI will be sold "like electricity" and "people will buy it from us on a meter" - you are seeing a very consumer-oriented point of view about the market from a company that thinks about the future of the market that way. Contrast that with Anthropic's Dario Amodei saying "AI will write 90% of code" - you are hearing a point of view that is more B2B oriented from a company that thinks differently about the future of the market.
Contrast those points of view with Microsoft's Satya Nadella - "Models are becoming a commodity...the performance of your AI application will depend on how well your data is brought into context." "The intelligence layer is only as good as the context you give it." That's a very different point of view. Here the big models are on the side and the center is "business context" meaning the docs and PowerPoint and email that lives in Microsoft systems.
So when you talk to your customers, do you have a point of view on your market? What about your competition?
I'm going deeper into this in the newsletter - link in the comments.