Barbara Martin Coppola

Wow - I’m still brimming with energy after the INCREDIBLE event in Paris on Saturday. The spirit of the Games was palpable in the Arena.

We revealed the Olympic Volunteer outfits in front of tens of thousands of them, and the excitement in the room was electric.

Volunteers represent everything that is magical about sport: they are just as dedicated to the Olympic athletes as they are to local sporting events… 

Without them, neither would be possible and we are hugely appreciative of them all.

It will be a huge moment of pride, for all Decathlonians, when we see the volunteers wearing the outfits with our new logo, alongside every event at the Olympic and Paralympic Games.

Here’s a short video to give you an idea of the energy we experienced on Saturday! A huge thank you to the Decathlon Paris 2024 teams that worked on making this happen.

The countdown is on…

#Paris2024 #Decathlon #DecathlonLinkedIn

Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024

A few days ago, I found myself strolling through the rain-soaked streets of London, capturing this picture with my phone.

You can enjoy 10 minutes of daily free riding time on an electric bike.
This simple and smart idea, powered by HumanForest, encourages citizens to incorporate exercise into their daily routine, benefiting both physical and mental health. It also helps preserve our only and favorite playground - the Earth.

Well done to initiatives like these ones, done by cities, associations, or citizens, helping move our society towards healthy mobility and sustainability. These also remind us of the incredible opportunities to stay active, healthy, and environmentally conscious. Together, let's make our cities greener and our lives more vibrant.

#London #Cycling #Decathlon #GreenTransportation #PhysicalActivity #MentalHealth #ActiveLifestyle

I'm a huge fan of advertising and while searching through the web archives, I came across a series of ads made for Decathlon a few years ago. 
They are surprising, inviting you to evade and to practice sports outdoors. As we're in the midst of summer, I'm sharing this collection with you.

Take care of yourself and enjoy feeling active!

#advertising #advertisingandmarketing #adscampaign #outdoorsports #marketing #marketingdigital #sports