Let's uncover the impact of Facebook Ads impressions on Google Searches. Read on... This is interesting, I promise! 🤓
Wouldn't it be great to find out how many times people go to Google to search for your brand, products or services after only VIEWING your ad on Facebook or Instagram?
I found a way to do this:
1. Create a Custom Conversion to filter traffic where Referring Domain contains 'Google'
2. Add that Custom Conversion as a column to your Meta Ads Manager report
3. Select the Compare Attribution Settings and select '1-day view' (this column will report conversions from people who VIEWED your ad, but didn't click.)
4. You can now see how many people entered your website coming from Google within 1 day after viewing your ad.
✨ BONUS Step: Create a custom metric 'Go to Google' rate (= Google Traffic / Impressions) to compare this rate for each campaign, ad set and ad.
This is yet another way to measure the value of your Facebook Ads.
📌 Find the link to my detailed tutorial for this setup in the pinned comment below.
P.S. I'm running some cool experiments right now. Follow for more!
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Hi 👋 I’m Bram. I share updates about Facebook Ads and all things digital. Have a look at my profile and hit Follow to stay in the loop.
Wouldn't it be great to find out how many times people go to Google to search for your brand, products or services after only VIEWING your ad on Facebook or Instagram?
I found a way to do this:
1. Create a Custom Conversion to filter traffic where Referring Domain contains 'Google'
2. Add that Custom Conversion as a column to your Meta Ads Manager report
3. Select the Compare Attribution Settings and select '1-day view' (this column will report conversions from people who VIEWED your ad, but didn't click.)
4. You can now see how many people entered your website coming from Google within 1 day after viewing your ad.
✨ BONUS Step: Create a custom metric 'Go to Google' rate (= Google Traffic / Impressions) to compare this rate for each campaign, ad set and ad.
This is yet another way to measure the value of your Facebook Ads.
📌 Find the link to my detailed tutorial for this setup in the pinned comment below.
P.S. I'm running some cool experiments right now. Follow for more!
---
Hi 👋 I’m Bram. I share updates about Facebook Ads and all things digital. Have a look at my profile and hit Follow to stay in the loop.
