Brandon Arvanaghi

In 5 years, Bird burned through $883 million of venture capital funding.

Today, the company is worth only $44 million.

Why?

The founders forgot about the 1 financial metric that matters.

In 1984, Steve Jobs took a big risk.

He released Apple's Macintosh computer to compete with IBM.

Jobs pulled it out of his bag.

And the Mac spoke directly to IBM:

“NEVER TRUST A COMPUTER YOU CAN'T LIFT!“

One of the most genius marketing tactics ever:

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