Brendan Cox

Here’s exactly what NOT to do in marketing:

Over-plan.

Someone once asked me if I had a social media calendar for the entire year. I said no—marketing moves way too fast to plan that far ahead.

And this is a perfect example of why.

McDonald's dropped an ad asking ChatGPT, “What is the most iconic burger in the world?” and, of course, ChatGPT said the Big Mac.

They put that on a billboard and ran with it.

But then, Burger King's marketing team jumped in and acted FAST.

They bought the billboard right next to McDonald’s and remade the same ad, but with a twist: they asked ChatGPT, “What is the biggest burger in the world?”

Bigger > Iconic. Simple, effective, and way more relevant.

It’s all about adding real value for the consumer, and BK nailed it by staying quick, creative, and on point.

I love how they turned McDonald’s ad into an opportunity to push their own brand and message.

This is why staying agile and ready to jump on opportunities is so important in marketing.

Props to the agency behind this stunt, DAVID São Paulo.

I post about marketing — connect with me (Brendan Cox) to stay in the loop.

#marketing #burgerking #mcdonalds #advertising #ooh

The best marketing communicates without words.