Every year we ask 1,000 Gen Zers who their favourite makeup brand is and every time it shocks me to see the big jumps and in some cases declines...
1 E.L.F. BEAUTY
2 Parfums Christian Dior
3 Glossier, Inc.
4 Maybelline New York
5 Fenty Beauty by Rihanna
6 NYX Professional Makeup
7 Rare Beauty
8 Charlotte Tilbury Beauty
9 Colourpop Cosmetics, Seed Beauty
10 Too Faced Cosmetics
This generation has a diverse taste in makeup brands, they seem to value both affordable and luxury whilst seeking a mix of accessibility and prestige which is cool to see.
💰 39% are making a purchase every month
💄 35% emphasis performance as their primary decision driver
📈 77% say social trends play an important factor in their makeup looks
We have a tonne of great data like this in our new report plus more Top 10s, which is free to download here ---> https://lnkd.in/ewfDnfBT
1 E.L.F. BEAUTY
2 Parfums Christian Dior
3 Glossier, Inc.
4 Maybelline New York
5 Fenty Beauty by Rihanna
6 NYX Professional Makeup
7 Rare Beauty
8 Charlotte Tilbury Beauty
9 Colourpop Cosmetics, Seed Beauty
10 Too Faced Cosmetics
This generation has a diverse taste in makeup brands, they seem to value both affordable and luxury whilst seeking a mix of accessibility and prestige which is cool to see.
💰 39% are making a purchase every month
💄 35% emphasis performance as their primary decision driver
📈 77% say social trends play an important factor in their makeup looks
We have a tonne of great data like this in our new report plus more Top 10s, which is free to download here ---> https://lnkd.in/ewfDnfBT
