Freddie Paxton

So happy to be able to announce a big addition to Ingrained:
Introducing our Climate Tech advisor, Peter Havers!

One of the most important things for me whilst building Ingrained Digital has always been working with the ‘right’ clients.

(Specifically, those whose businesses are making a positive impact on society and the planet).

Building personal brands of founders who are actually doing something positive is a great feeling.
And we’ve achieved some serious results with our impact-driven clients.

But we didn’t want to stop there.
We wanted to be able to offer something that no other agencies in our space can.

So, we’ve partnered with Peter to work closely with our Climate Tech clients.

A LinkedIn top voice, creator of an esteemed newsletter, and someone who has worked for renowned industry publications…

I know there’s nobody better to collaborate with on this.

Our partnership works as follows:

🌱 He deciphers *what* our clients should be talking about, and gives his perspective from the inside of niche industries.

🧡 We’re in charge of *how* they talk about it, using our creative prowess and platform expertise to produce content that moves the needle.

Peter first became a colleague of mine at another agency 4 years ago.

So personally, it's a really nice moment to be able to come together on this.

We’re already working with some amazing founders to help them tell their stories and grow their businesses.

If you’re someone building something impactful, feel free to reach out to us!

We bet everything on organic content, with £0 on ads and a fully bootstrapped business.
...and it recently won us a national award 🏆

When Business Awards UK asked me why I think our approach has worked,
I realised how much of this has come from instinct rather than playbooks.

I built Ingrained Digital because I believed there was a better way to do personal branding.

I've been in this industry for over 5yrs now. I've seen it change and grow, and where gaps had emerged.

We didn’t need to be loud, gimmicky, or fuelled by big budgets.
We just needed to be credible and commercially useful.

I know how sacred reputation is.
Every conversation, every piece of content, needs to be handled with tact and strategic intent.

A simple way of looking at personal branding is that it "builds visibility".
Beneath, there's more.
We use data and an understanding of how platforms work so our clients aren’t shouting into the void.

We protect, enhance and sustain trust.

And it's that 'trust' which changes things.
It creates opportunity.
That’s the core focus of all of the work we do.

If you're interested in our journey & approach, the full interview is here:

👉 https://lnkd.in/eRHMXEW3

We’re proud of this. And also very aware that we’re only just getting started.

Do reach out if you want to discuss what we do!