“Building relationships at scale”

The biggest lie in B2B marketing. Why?


Senior leaders can smell template outreach instantly:

→ The fake personalization
→ The “quick question”
→ The “saw your post”

(And it does more damage than good)


So...

Why do marketers look for templates?

→ They’re easy to “create”
→ They promise scale
→ They feel “tested”


👀 But it's often a trap because...

When something becomes a “best practice”

It’s already ineffective.



đŸ€ Real relationships need:

→ Personal investment
→ Genuine connection
→ Actual value add

These things take real time.




💬 Personal example for you:

I built 2 new partnerships last quarter

They took real time to set up.

But they were worth it.

And the results?

Wayyy more than 500 templates ever could have generated.



📌 The difficult truth (from my 0.02)

Junior folks might feel flattered by templates.

Senior leaders see right through them.

You can’t template trust.



--


👋 P.S. When’s the last time you replied to a templated message?
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