“Building relationships at scale”
The biggest lie in B2B marketing. Why?
Senior leaders can smell template outreach instantly:
→ The fake personalization
→ The “quick question”
→ The “saw your post”
(And it does more damage than good)
So...
Why do marketers look for templates?
→ They’re easy to “create”
→ They promise scale
→ They feel “tested”
👀 But it's often a trap because...
When something becomes a “best practice”
It’s already ineffective.
🤝 Real relationships need:
→ Personal investment
→ Genuine connection
→ Actual value add
These things take real time.
💬 Personal example for you:
I built 2 new partnerships last quarter
They took real time to set up.
But they were worth it.
And the results?
Wayyy more than 500 templates ever could have generated.
📌 The difficult truth (from my 0.02)
Junior folks might feel flattered by templates.
Senior leaders see right through them.
You can’t template trust.
--
👋 P.S. When’s the last time you replied to a templated message?
The biggest lie in B2B marketing. Why?
Senior leaders can smell template outreach instantly:
→ The fake personalization
→ The “quick question”
→ The “saw your post”
(And it does more damage than good)
So...
Why do marketers look for templates?
→ They’re easy to “create”
→ They promise scale
→ They feel “tested”
👀 But it's often a trap because...
When something becomes a “best practice”
It’s already ineffective.
🤝 Real relationships need:
→ Personal investment
→ Genuine connection
→ Actual value add
These things take real time.
💬 Personal example for you:
I built 2 new partnerships last quarter
They took real time to set up.
But they were worth it.
And the results?
Wayyy more than 500 templates ever could have generated.
📌 The difficult truth (from my 0.02)
Junior folks might feel flattered by templates.
Senior leaders see right through them.
You can’t template trust.
--
👋 P.S. When’s the last time you replied to a templated message?
