Gurudev Prasad

Loved this bit from Vineeta Singh about “Thoughtfulness in brand” 😊

Attention to detail or thoughtfulness in brand is not a function of how much money you have or how well funded you are.

It comes from a place of passion, patience and love for your brand ❤️

Can’t agree more 💯

I was in a cafe in Jaipur and loved the whole vibe of it, including their playlist 🥰

It often happens with me that I am in a cafe / pub and love the music that’s playing.

I try to make a mental note of it to playback at home or in my car, but struggle to remember the titles🤔

So, I was pleasantly surprised when along with the bill, I received this code to access the cafe’s playlist on #spotify

Such a simple, yet brilliant idea and this is the first time I have seen this being executed.

Everyone has access to tech today but how you leverage it creatively makes all the difference and creates these little moments of consumer delight😇

And unlike past, it’s no longer a prerogative of just metros, every one’s on an equal footing now 💯❤️