Duolingo is at it again 💚 👑
It all started when Charli XCX’s *Brat* album color sparked conversations online, drawing attention to Duolingo’s similar “brat summer” vibe through color association.
Instead of letting the moment pass, Duolingo leaned all the way in.
They made a surprise appearance at Charli’s Sweat Tour, bringing along iconic green owl heads and giving out brat-green merch, perfectly aligning with the tour’s energy.
By sharing real-time content from the concert and interacting with fans, Duolingo connected with Charli’s audience—many of whom were already familiar with the viral Duolingo owl from TikTok.
The playful content amplified brand awareness and reinforced Duolingo’s reputation as a brand that knows how to have fun.
This collaboration is a great example of how to tap into pop culture and create memorable experiences for your audience.
Sometimes, the best social strategy is to not take yourself too seriously and simply enjoy the moment!
#SocialMediaStrategy #BrandAwareness #bratsummer #PopCultureMarketing #Duolingo #CharliXCX
It all started when Charli XCX’s *Brat* album color sparked conversations online, drawing attention to Duolingo’s similar “brat summer” vibe through color association.
Instead of letting the moment pass, Duolingo leaned all the way in.
They made a surprise appearance at Charli’s Sweat Tour, bringing along iconic green owl heads and giving out brat-green merch, perfectly aligning with the tour’s energy.
By sharing real-time content from the concert and interacting with fans, Duolingo connected with Charli’s audience—many of whom were already familiar with the viral Duolingo owl from TikTok.
The playful content amplified brand awareness and reinforced Duolingo’s reputation as a brand that knows how to have fun.
This collaboration is a great example of how to tap into pop culture and create memorable experiences for your audience.
Sometimes, the best social strategy is to not take yourself too seriously and simply enjoy the moment!
#SocialMediaStrategy #BrandAwareness #bratsummer #PopCultureMarketing #Duolingo #CharliXCX
