Jason Vana

It's my 46th birthday today.

So here are 46 lessons to improve your life...




...Please. You know me better than that.

I'm out hiking, building LEGO, and going to a speakeasy to celebrate.

If you really need 46 lessons to improve your life, you need a therapist.
Not a brand strategist on LinkedIn.

I'm out enjoying life today, peeps.

Maybe try doing the same?

#SassyJason another year older...and out.

✌🏼

"All recruitment firms are the same."

Most people believe that, including the recruitment industry.

And they're dead wrong.

I've worked with dozens of recruitment firms in the last 2 years.

Every single one had something unique they were doing.

EVERY 👏🏼 SINGLE 👏🏼 ONE 👏🏼

One builds AI systems to find candidates at a fraction of the cost.
One has a system for increasing DEI in your workplace.
One employs a level of skills testing to ensure fit.

And the one I'm working with now?

They have a proprietary process for matching clients and candidates.

What most write off as a commodity service...
...can and should be differentiated.

And that's the lesson for every industry.

Whether you sell commodity products...
Or commodity services...
Or a commodity course...

You can still be different.

Find that differentiator.
Own it in everything you do.

People will stop seeing you as a commodity.

And start seeing you as the ONLY choice.

Which means you'll:

- charge more
- attract more
- close more

And make a sh*t ton more money.

If you're into that sort of thing.

✌🏼

#shftyourbrand