"All recruitment firms are the same."

Most people believe that, including the recruitment industry.

And they're dead wrong.

I've worked with dozens of recruitment firms in the last 2 years.

Every single one had something unique they were doing.

EVERY 👏🏼 SINGLE 👏🏼 ONE 👏🏼

One builds AI systems to find candidates at a fraction of the cost.
One has a system for increasing DEI in your workplace.
One employs a level of skills testing to ensure fit.

And the one I'm working with now?

They have a proprietary process for matching clients and candidates.

What most write off as a commodity service...
...can and should be differentiated.

And that's the lesson for every industry.

Whether you sell commodity products...
Or commodity services...
Or a commodity course...

You can still be different.

Find that differentiator.
Own it in everything you do.

People will stop seeing you as a commodity.

And start seeing you as the ONLY choice.

Which means you'll:

- charge more
- attract more
- close more

And make a sh*t ton more money.

If you're into that sort of thing.

✌🏼

#shftyourbrand
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