5 things I do before I touch a new account:
1. I map the org before I map the deal
Who I think the economic buyer, champion, who can potentially kill it from the side. I want to know the room before I walk in and name drop to confirm or be corrected.
2. I look for a trigger
A new hire, a funding round, a tech change, something that tells me why now makes sense for them
3. I find a warm path in
Cold is fine but warm is better, and these days I spend real time figuring out who in my network can open the door before I decide how to approach the account (external, otherwise BTL approach)
4. Multichannel: Call first, Linkedin, and I write one email
If I get a pick up great, otherwise: One message
Not a sequence of seven. One email that shows I did the work, references something real, and has a CTA that doesn't ask for a time.
5. I make sure that email arrives where it needs to
I've witnessed colleagues spend hour crafting the perfect message and send it straight to spam without ever knowing. Subject line optimised, sharpcopy, timing right, and it never even made it to the inbox.
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That last one is the part we don't think is important and it's probably costing them more than they realise.
Domain health, inbox rotation, deliverability, it sounds like IT stuff but it's actually a sales problem and after buying 30 mailboxes with Maildoso this is what we use to make sure none of that becomes the reason a good email goes unseen.
You can't close what they never read.
1. I map the org before I map the deal
Who I think the economic buyer, champion, who can potentially kill it from the side. I want to know the room before I walk in and name drop to confirm or be corrected.
2. I look for a trigger
A new hire, a funding round, a tech change, something that tells me why now makes sense for them
3. I find a warm path in
Cold is fine but warm is better, and these days I spend real time figuring out who in my network can open the door before I decide how to approach the account (external, otherwise BTL approach)
4. Multichannel: Call first, Linkedin, and I write one email
If I get a pick up great, otherwise: One message
Not a sequence of seven. One email that shows I did the work, references something real, and has a CTA that doesn't ask for a time.
5. I make sure that email arrives where it needs to
I've witnessed colleagues spend hour crafting the perfect message and send it straight to spam without ever knowing. Subject line optimised, sharpcopy, timing right, and it never even made it to the inbox.
---
That last one is the part we don't think is important and it's probably costing them more than they realise.
Domain health, inbox rotation, deliverability, it sounds like IT stuff but it's actually a sales problem and after buying 30 mailboxes with Maildoso this is what we use to make sure none of that becomes the reason a good email goes unseen.
You can't close what they never read.