Josh White

In 2016 a Co-founder of one of the largest drinks brands in the UK said this about Cano Water®:

❌You’ll never get into Tesco!
❌The plastic problem isn’t that bad!
❌No one will buy canned water!

I will never forget this meeting. It was the day we could have walked away from Cano Water®..but we didn’t. We said F*ck that we’re making this work!

Fast forward to 2023, we’re in Tesco, the plastic problem is 100% ‘that bad’ and some of the biggest companies in the world are being forced to put their water in cans! ♻️💧

Point is..listen to your gut and don’t let anyone steer you away from making great shit happen 🚀

DONTBOTTLEIT!