Remember when Instagram changed its logo? Well, I have a story about this.
When Instagram released its new app icon in 2016, social media went crazy. People rejected this change and started writing articles and signing petitions to regain the old logo.
People with Android phones could use an icon-changing app, but iOS users didn't have anything like that. It's a classic Apple move to provide limited visual customization.
And that's when I saw my opportunity. At that time, I was working as a mobile designer for a SoCal startup, so I knew pretty much everything about phone operating systems.
I was familiar with two relatively obscure pieces of information:
1) iOS provides a feature that allows you to add a website to your home as an app icon. If you include a particular app icon asset in your website, iOS will use that asset so the bookmarked website will look like an app.
2) iOS uses a particular deep linking protocol that resembles the website protocols. If you go to safari, type instagram:// and go, the Instagram app gets launched.
I used these two pieces of information to quickly create a website that guided users through the bookmarking process on their iOS devices to enable the hack. It was very straightforward.
People bookmarked my website, giving them the old IG logo as an app icon pointing to my website. I had some small JavaScript in the website to detect if the request was coming from Safari or UI WebKit. Safari requests were from people bookmarking the website, while UI WebKit requests were from people using the bookmark.
I would then redirect UI WebKit requests to instagram://. Boom! Just like that, I had the old IG app icon back on iOS.
My hack went absolutely viral! Hundreds of online publications wrote about it. Hundreds of people reached out to me. The proxy website I built for this hack got hundreds of thousands of hits every month for several months. It was wild and super fun. I learned a lot in that short week.
The moral of the story?
When you learn weird shit and pay attention, any small action can lead to a fun adventure. đđ
P.S: If you're curious, here are some articles from that time.
- https://buff.ly/3TZYqhf
- https://buff.ly/3WtoRhe
- https://buff.ly/3WpdtD1
#ui #instagram #experimentation