Kasey Jones 🏔

42 million Americans are about to lose food assistance. And most of LinkedIn is talking about…AI prompts.

It makes me want to freaking scream.

In 2 days, nearly 𝟰𝟮 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻𝘀 — about 𝟭 𝗶𝗻 𝟴 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗨.𝗦. — rely on the Supplemental Nutrition Assistance Program (SNAP) just to eat.

And unless something changes this week, they will LOSE it.

Every SINGE ONE of them.

Let me make this real for you:

→ 𝟰𝟮% of SNAP recipients are CHILDREN.
→ 𝟮𝟲% are elderly or disabled.
→ 𝟭 𝗶𝗻 𝟱 𝗸𝗶𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗨.𝗦. depends on SNAP to eat.
→ And yes, working families — including employees at Walmart, Amazon, and McDonald’s — are some of the most frequent recipients because wages are TOO LOW TO LIVE.

This is not just a political issue.
This is a business issue.
This is a LinkedIn issue.

If you’re building a company, leading a team, investing in startups, giving talks on “impact”…

And you’re ignoring the fact that millions of working people are about to lose their ability to eat?

Then what the actual f*ck are we doing?

We’ve got people out here writing dissertations on how to send better sales DMs, bragging about their recent round, promotion, or vacation.

Meanwhile, millions of people — our neighbors, our coworkers, our former classmates, your employees — are days away from being unable to BUY FREAKING GROCERIES.

And almost no one on this platform is saying a word about it.

I know I’ll lose followers.
I know I’m going to get pushback.
I know some folks will say “this isn’t what LinkedIn is for.”

But here’s what I know for sure:

If your version of “business” doesn’t care that people working 40+ hours a week still need food stamps to survive — and now might lose EVEN THAT?!

You’re not building a business.
You’re participating in 𝗮 𝘀𝘆𝘀𝘁𝗲𝗺 𝗼𝗳 𝗲𝘅𝗽𝗹𝗼𝗶𝘁𝗮𝘁𝗶𝗼𝗻.

And I want no part of that silence.

📞 Call your members of Congress. Tell your friends, colleagues, and bosses to do the same. Demand action.

Tell them this is not okay.

This is not radical.
This is not partisan.
And this FOR SURE is not Christian.

This is basic human decency.

𝗙*𝗰𝗸𝗶𝗻𝗴.𝗙𝗲𝗲𝗱.𝗣𝗲𝗼𝗽𝗹𝗲.

In love and outrage,
Kasey

I used to LOVE LinkedIn. It felt like magic.

But lately? It just feels like a performance I’m tired of giving.

When I first started showing up here, I felt like ME.

Messy. Bold. Direct.

I wrote how I talked. I shared what I was learning in real time.

And in return?

• I built real relationships.
• Got DMs that turned into business.
• Comments that turned into a community.
• Conversations that made me a BETTER version of me.

But lately?

It’s felt like I’m performing again.

Trying to reverse engineer what works.
Trying to sound just right.
Trying to play by rules I don’t believe in anymore.

And the worst part?

Everyone else is doing the same damn thing.

It’s become the “chase the algorithm” Olympics.

Not because people are inauthentic. But because these platforms TRAIN us to be.

They reward polish. Performance. Predictability.

So we slowly adapt, playing the game and performing for peanuts.

And I’m just not willing to abandon my weird, human, wildly honest voice to keep up.

So here’s where I’m at:

I’m not quitting LinkedIn.

But I am breaking up with the version of myself I’ve felt pressure to be here.

I'm literally redesigning my business so that I don't NEED to be here and I can get back to showing up because I want to.

• No more posting because I “should.”
• No more strategies that make me feel small.
• No more performing a brand instead of being a person.

I’m building my business elsewhere.
In a way that feels aligned.
Rooted. Real.

The kind of business I teach my clients to build.

Because I don’t want to build a brand that looks good but feels bad.

And if you’re feeling that too?

It’s not just you.

Maybe we don’t need to scale our content.

Maybe we need to reclaim our voice.

Curious—anyone else feeling this way about LinkedIn lately?

If you’re wrestling with this too, I’d love to hear how you’re navigating it.

9 years ago Sunday, my divorce was finalized.

It was one of the most difficult, disorienting, and defining moments of my life.

If I could sit down with the version of me who was still in that unhappy marriage — scared, stuck, and unsure what life after would look like — here’s what I would tell her:


1. This will break you. But in the best way.

You’re the coal right now, under intense pressure, suffocating in the dark.

But this pressure? This pain?

It’s going to forge something UNSHAKEABLE.

→ A woman who knows herself.
→ A woman who trusts her instincts.
→ A woman who no longer needs approval to take up space.

This will be the fire that reveals the diamond.


2. You’ll only have two regrets.

→ One: that you didn’t do it sooner.
→ Two: that you didn’t fight for what you deserved.

You were scared — of him, of money, of lawyers, of what people would say.

And so you gave in. Signed without protection. Walked away from what you were owed.

It took FIVE YEARS to dig yourself out of that financial wreckage.

But you did.

And you’ll never let fear drive your decisions again.


3. Divorce is your door to self-discovery.

You’re about to start one of the most wildly freeing, beautiful, and chaotic experiments of your life.

→ You’ll say yes to every curiosity. From small and silly to big and life changing.

→ Try on identities like new dresses (which people will mock you for, but you won't care)

→ Take trips on a whim. Learn new skills. Eat exotic food. Fall in love with places, people, and — eventually — a partner who TRULY sees you.

You’ll become the kind of woman who builds her life based on desire, not duty.

It’ll be messy. And it’ll be MAGICAL.

4. Prioritize friendship like your life depends on it.

Because in some ways, it does.

You stayed in that marriage as long as you did because you were isolated.

No one really knew what was going on behind the scenes. You didn’t know how to ask for help.

You’ll never do that again.

From here on out, you build community with intention.

You cultivate friendships that feel like family.

And it makes every part of your life richer.


5. Don’t just rebuild. REINVENT.

This isn’t just about starting over. It’s about starting as SOMEONE NEW.

Someone who chooses herself.

Who stops performing “perfect partner” and starts exploring what a fully expressed life looks like.

Every single part of your world is about to change.

Not because you’re broken.

But because you’re finally free.


If you’re in it right now — the before, the ending, the scary middle…

Let me say this:

There is life after this.

Not just life — but MORE life.

More truth. More beauty. More YOU.

It's okay to be afraid. As long as you say yes, scared.

She’s waiting for you on the other side.

XOXO
Kasey

As a 43yo entrepreneur, there is one kind of dumb thing I learned that destroyed any insecurity I have.

And it wasn’t a strategy.
Or a mentor.
Or a mindset hack.

It was this:

I committed to daily action. Tiny. Imperfect. Unsexy ACTION.

When I look back, all the imposter syndrome, insecurity, and “who do I think I am?” spirals…

They weren’t random.

They were a byproduct of inertia.

I was dreaming big — but I wasn’t getting shit done. Especially not consistently.

Why?

Because the thing I wanted to build was new. And new = HARD.

• There’s no momentum yet.
• No evidence I can do it.
• No proof it might work.

Because that's just how it works when it's new.

• So of course it felt impossible.
• Of course I freaking doubted myself.
• Of course it felt like pushing a boulder uphill.

But I made a decision.

To take at least one meaningful action a day. Every day.

Not because I was seeing big results yet…

But because I was DONE breaking promises to myself.

And something wild happened:

→ I started trusting myself.
→ My confidence stopped being theoretical and started being earned.
→ I no longer felt like a fraud—I felt like a f*cking force.

Here’s what I’ve learned:

Most of our insecurity comes from self-betrayal.

We say we’re gonna do something. Then we don’t. And over time, we teach ourselves we can’t be trusted. Daily action rewrites that narrative.

Big goals feel terrifying because we look at EVERYTHING we need to do at once.

But small steps compound. Fast. When you focus on 𝘫𝘶𝘴𝘵 𝘵𝘰𝘥𝘢𝘺, you create a flywheel. And eventually? That boulder starts rolling downhill.

Being consistent is hard. Which is EXACTLY why it builds self-respect.

When you show up—especially when it’s inconvenient, imperfect, or uncomfortable—you prove to yourself that you’re the kind of person who follows through.

And the more you follow through?

The more un-f*cking-stoppable you become.

• If you’re feeling like a fraud lately…
• If your confidence is tanking…
• If your inner critic has been extra loud…

You don’t need a mindset makeover.

You just need momentum.

Start moving. Tiny steps. Every day.

Let the proof stack up.

And watch how fast your identity changes.

Because you don’t build confidence by thinking differently.

You build it by doing differently.


What’s one small thing you can do today to move the needle?

Drop it below — I’ll cheer you on.

XOXO
Kasey