Kaushik Mukherjee

“Ab hausle se jeene de
Ab khauf nahi hai seene mein
Har raaste ko cheerenge
Hum kaamyabi cheenenge
Sab kuch mila paseene se
Matlab bana ab jeene mein...“

Kyun?

Kyunki there's a little bit of Bittoo in all of us
That isn't scared to dream bigger and better
And a little bit of Murad in all of us
That has the sheer grit and willpower
To fall, fail, stand back up and deliver.

...

Today Vineeta and I are super pumped to welcome Ranveer
And all his energy and ambition to our cap table.

𝘒𝘺𝘶𝘯𝘬𝘪 𝘢𝘱𝘯𝘢 𝘵𝘪𝘮𝘦 𝘢𝘢𝘺𝘦𝘨𝘢... 🔥

SUGAR Cosmetics

#funding #investor #celebrity

During interviews, I usually ask candidates one standard question - “What is the first thing you would change or implement in your new role?

Sometimes I get really well-thought-out ideas that I fall in love with. And at other times, downright ridiculous ones.

I remember many years back interviewing someone for the position of Warehouse Manager and I asked him what he would change. His reply was quite prompt:

“𝘚𝘪𝘳, 𝘢𝘱𝘯𝘢 𝘭𝘪𝘯𝘦 𝘮𝘦𝘪𝘯 𝘯𝘢 𝘱𝘪𝘭𝘧𝘦𝘳𝘢𝘨𝘦 𝘬𝘢 𝘣𝘰𝘩𝘵 𝘳𝘪𝘴𝘬 𝘩𝘢𝘪. 𝘛𝘰𝘩 𝘱𝘦𝘩𝘭𝘦 𝘵𝘰𝘩 𝘭𝘢𝘥𝘪𝘦𝘴 𝘭𝘰𝘨 𝘬𝘰 𝘤𝘩𝘢𝘯𝘨𝘦 𝘬𝘢𝘳𝘵𝘦 𝘩𝘢𝘪. 𝘔𝘢𝘭𝘦 𝘴𝘵𝘢𝘧𝘧 𝘩𝘰𝘨𝘢 𝘵𝘰𝘩 𝘭𝘪𝘱𝘴𝘵𝘪𝘤𝘬 𝘬𝘢 𝘱𝘪𝘭𝘧𝘦𝘳𝘢𝘨𝘦 𝘯𝘢𝘩𝘪 𝘩𝘰𝘨𝘢“

“𝘚𝘪𝘳, 𝘱𝘪𝘭𝘧𝘦𝘳𝘢𝘨𝘦 𝘪𝘴 𝘢 𝘣𝘪𝘨 𝘳𝘪𝘴𝘬 𝘪𝘯 𝘰𝘶𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺. 𝘐𝘧 𝘸𝘦 𝘳𝘦𝘱𝘭𝘢𝘤𝘦 𝘢𝘭𝘭 𝘧𝘦𝘮𝘢𝘭𝘦 𝘴𝘵𝘢𝘧𝘧 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘢𝘳𝘦𝘩𝘰𝘶𝘴𝘦 𝘸𝘪𝘵𝘩 𝘮𝘢𝘭𝘦 𝘴𝘵𝘢𝘧𝘧, 𝘸𝘦 𝘤𝘢𝘯 𝘴𝘰𝘭𝘷𝘦 𝘵𝘩𝘢𝘵 𝘢𝘴 𝘵𝘩𝘦𝘳𝘦 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘯𝘰 𝘱𝘪𝘭𝘧𝘦𝘳𝘢𝘨𝘦“

I remember looking at him in wonder - or maybe anger - actually it was probably pure shock. Safe to say that the interview didn't last for much longer and that was the last time I heard of or from him.

🤷🏽‍♂️🤷🏽‍♂️🤷🏽‍♂️

Here's a pic from our Fulfilment Center earlier this week where the team got together to celebrate 𝘎𝘶𝘥𝘪 𝘗𝘢𝘥𝘸𝘢 together in their own way. Saw this photo and got reminded of that interview and the fact that...

Our Beliefs make us Richer.
Our Biases make us Poorer.

And the key to personal growth is
To remember the difference between the two ✨

SUGAR Cosmetics

“The joy of receiving an award from the institute you graduated from over a decade back can probably only be matched by the glee of sprinting with your kids across the same campus where it all began“

Yes, I think I'll agree with Vineeta on this one 😇

Taking the liberty this weekend to share some scenes from June when we turned up in Ahmedabad - full family - to be there when she received the prestigious “Distinguished Alumni Award“ from the institute.

We've been telling stories for over 7 years now. Willing and crafting light, sound and colour into a tale of everything that a homegrown colour cosmetics brand can be - and everything that such a brand can bring to the millions of women across India.

But when business grows, aspirations rise.
And when aspirations rise, a lot rises with it.

Ambition. Targets. Heart Rate. Investments. Tempers (sometimes!) - and that ecstatic feeling of accomplishing something special when you're done navigating your way through all these curveballs.

Yesterday we went live with our #ShukarHaiSUGARHai 360-degree campaign across many channels - television, print, OOH, radio, etc. - but every marketeer knows that at the centre of all this lies the main television ad.

Fingers crossed. Dil pe haath. “All is well“ 🤞

May the storytelling continue...

SUGAR Cosmetics

p.s. Sharing some behind-the-scenes footage of the beautiful chaos that shoot day was ✨

Din mein... billboard hopping.
Shaam ko... puja pandal hopping.

Safe to say that these last few days
Were quite a happy blur 🙂

#ShukarHaiSUGARHai