Hey LinkedIn friends. DemandLoops has a new chapter, and as of today itās live.
And the part Iāve been waiting to say out loud: Iām no longer running this alone.
I just spent three days in Portland, Maine with Mary Keough and Olivia (Fournier) Wicks at our first-ever DemandLoops off-site. The agenda was loose on purpose. We talked about what fuels us, what drives us, what weāre continuously curious to explore and deliver against. What came out of those conversations was clarity on our messaging, our positioning, our offers, and the direction of the business. DemandLoops started as a solo venture in 2023. As of this week, itās a proper company š„ŗ, and Mary and Olivia are the reason that sentence exists.
Hereās what DemandLoops is now: fractional demand gen for B2B SaaS, run in sprints. You bring us the objective. Stand up an ABM program, fix your attribution, cover a parental leave, revamp the whole engine. We design a sprint for you, and we run the sprint that gets you there.
Why we rebuilt around this model, 3 reasons:
š. Weāve all held the seat. Every DemandLoops operator is a former in-house demand gen leader, accountable to the CMO, the board, and the sales team. I owned a $14M demand gen budget at Campaign Monitor. Olivia spent 2.5 years inside HubSpot building the systems most marketers only use. Mary ran demand gen at CoLab and built a 31K-person audience by writing about the work. The operator on your account is the experienced one.
š®. Your first six weeks shouldnāt be a waiting room. The standard agency model charges a full retainer through a 4 to 6 week āonboarding periodā where nothing ships. Weāre in your systems from the day the contract is signed, auditing and fixing at the same time. Up to speed in 2 to 4 weeks, executing against sprint goals immediately after.
šÆ. We build to leave. Sprints have an end date on purpose. Everything we build comes with documentation, reporting infrastructure in your CRM, and a clear handoff, built for the team that comes in when weāre gone. Pipeline meant to outlive us.
Hereās how to work with us:
āØ Foundations Audit: every engagement starts here. We get access to your systems, run a full analysis across ops, pipeline, paid, and content, and fix issues as we find them. You get the results, the changes we already made, and a recommendation for your first sprint.
āØ Sprints: ABM, paid media, marketing ops infrastructure, website, parental leave coverage. Scoped to an outcome, run by an operator whoās done it in-house.
See the new site: demandloops [dot] com
And the best part of this chapter? Getting to build it with two people Iād pick again every single time.
Weāre just getting started. Thanks for following along. š
And the part Iāve been waiting to say out loud: Iām no longer running this alone.
I just spent three days in Portland, Maine with Mary Keough and Olivia (Fournier) Wicks at our first-ever DemandLoops off-site. The agenda was loose on purpose. We talked about what fuels us, what drives us, what weāre continuously curious to explore and deliver against. What came out of those conversations was clarity on our messaging, our positioning, our offers, and the direction of the business. DemandLoops started as a solo venture in 2023. As of this week, itās a proper company š„ŗ, and Mary and Olivia are the reason that sentence exists.
Hereās what DemandLoops is now: fractional demand gen for B2B SaaS, run in sprints. You bring us the objective. Stand up an ABM program, fix your attribution, cover a parental leave, revamp the whole engine. We design a sprint for you, and we run the sprint that gets you there.
Why we rebuilt around this model, 3 reasons:
š. Weāve all held the seat. Every DemandLoops operator is a former in-house demand gen leader, accountable to the CMO, the board, and the sales team. I owned a $14M demand gen budget at Campaign Monitor. Olivia spent 2.5 years inside HubSpot building the systems most marketers only use. Mary ran demand gen at CoLab and built a 31K-person audience by writing about the work. The operator on your account is the experienced one.
š®. Your first six weeks shouldnāt be a waiting room. The standard agency model charges a full retainer through a 4 to 6 week āonboarding periodā where nothing ships. Weāre in your systems from the day the contract is signed, auditing and fixing at the same time. Up to speed in 2 to 4 weeks, executing against sprint goals immediately after.
šÆ. We build to leave. Sprints have an end date on purpose. Everything we build comes with documentation, reporting infrastructure in your CRM, and a clear handoff, built for the team that comes in when weāre gone. Pipeline meant to outlive us.
Hereās how to work with us:
āØ Foundations Audit: every engagement starts here. We get access to your systems, run a full analysis across ops, pipeline, paid, and content, and fix issues as we find them. You get the results, the changes we already made, and a recommendation for your first sprint.
āØ Sprints: ABM, paid media, marketing ops infrastructure, website, parental leave coverage. Scoped to an outcome, run by an operator whoās done it in-house.
See the new site: demandloops [dot] com
And the best part of this chapter? Getting to build it with two people Iād pick again every single time.
Weāre just getting started. Thanks for following along. š
