IKEA has smashed it!
Not only have they broken their products, but they've broken all the rules of product marketing...
Instead of showing Ikea products in perfect staged set-ups, they've shown them in broken household scenes!
These pur-fect ads are a light-hearted look at all the accidents our pets cause.
Highlighting that if, in the worst-case scenario things get broken, Ikea products are accessible to replace if needed🐶
It's great to see a brand showcasing everyday life and the reality of owning pets.
Plus, any campaign using cute animals is a winner, right?😺
#newcampaign #new #ads #creative #campaign #newmarketing
Not only have they broken their products, but they've broken all the rules of product marketing...
Instead of showing Ikea products in perfect staged set-ups, they've shown them in broken household scenes!
These pur-fect ads are a light-hearted look at all the accidents our pets cause.
Highlighting that if, in the worst-case scenario things get broken, Ikea products are accessible to replace if needed🐶
It's great to see a brand showcasing everyday life and the reality of owning pets.
Plus, any campaign using cute animals is a winner, right?😺
#newcampaign #new #ads #creative #campaign #newmarketing
