John Lewis have lost £99 million in 6 months after deciding to “forego profit” to help their customers & staff during the cost of living crisis.

Here's what they're investing in rather than profit:

- A £500 cost of living payment for full time staff
- A 4% increase in entry level pay
- Free meals during winter

And as a business owner, I can't think of anything more commendable than John Lewis putting their people first.

👏👏👏