Fun fact for AI search: when ChatGPT (and other LLMs) are retrieving snippets from Google's search results (presumably using scrapers like SerpAPI), they aren't retrieving exact meta descriptions; they are retrieving whatever Google dynamically re-wrote the meta description to based on the query.
As this 2020 study from Ahrefs showed us several years back, the majority (62%) of meta descriptions are overwritten by Google (!!).
Google rewrites the descriptions to better answer the user query and this is done dynamically, so different users might see different snippets at different points in the day. Optimizing the meta description is one step in trying to encourage Google to show a certain snippet in the SERP, but it is certainly *NOT* guaranteed.
This has become even more true with AI - now with Web Guide, Google is increasingly using AI to rewrite the meta description based on the user query.
Also - it's not just meta descriptions that get rewritten. I wrote an article in 2021 about how Google started aggressively overwriting
tags as well using various content on the page (H1, internal links, etc.). Link in comments.<br><br>Just something to keep in mind when optimizing for AI search - your "optimizations" are definitely not guaranteed to be picked up from search engines as is.</div><div class="flex justify-between items-center mt-4"><a href="/posts/Fun-fact-for-AI-search--when-ChatGPT--and-other-LL-391453" class="text-gray-500 hover:text-gray-800 cursor-pointer text-sm font-sm"> ▿ Show more </a></div></div><img class="post-image w-full" src="https://cms.contentin.io/assets/5097ecd1-2e12-4f44-bf48-2d2b2c9aa0f9" alt="Post image by Lily Ray"><div class="post-footer p-4 border-t border-gray-100"><div class="post-stats flex justify-between text-sm text-gray-500"><div class="post-likes flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14 10h4.764a2 2 0 011.789 2.894l-3.5 7A2 2 0 0115.263 21h-4.017c-.163 0-.326-.02-.485-.06L7 20m7-10V5a2 2 0 00-2-2h-.095c-.5 0-.905.405-.905.905 0 .714-.211 1.412-.608 2.006L7 11v9m7-10h-2M7 20H5a2 2 0 01-2-2v-6a2 2 0 012-2h2.5"></path></svg> 304</div><div class="post-comments flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8 10h.01M12 10h.01M16 10h.01M9 16H5a2 2 0 01-2-2V6a2 2 0 012-2h14a2 2 0 012 2v8a2 2 0 01-2 2h-5l-5 5v-5z"></path></svg> 55</div><div class="post-shares flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8.684 13.342C8.886 12.938 9 12.482 9 12c0-.482-.114-.938-.316-1.342m0 2.684a3 3 0 110-2.684m0 2.684l6.632 3.316m-6.632-6l6.632-3.316m0 0a3 3 0 105.367-2.684 3 3 0 00-5.367 2.684zm0 9.316a3 3 0 105.368 2.684 3 3 0 00-5.368-2.684z"></path></svg> 18</div><a class="post-link-button p-2 rounded-full text-gray-500 hover:bg-gray-100" href="https://www.linkedin.com/posts/lily-ray-44755615_fun-fact-for-ai-search-when-chatgpt-and-activity-7421964112429232129-lR-k?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAAArZSRcBNud5xgo9xkoXo4rMho4Afh8JQGk" target="_blank" rel="noopener noreferrer nofollow" title="Open post in LinkedIn"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10 6H6a2 2 0 00-2 2v10a2 2 0 002 2h10a2 2 0 002-2v-4M14 4h6m0 0v6m0-6L10 14"></path></svg></a></div></div></div><div class="post-card bg-white rounded-lg shadow-md overflow-hidden border border-gray-200 hover:shadow-xl h-fit"><a aria-current="page" href="/influencers/lily-ray" class="router-link-active router-link-exact-active post-header flex items-center p-4 border-b border-gray-100"><img class="post-author-image w-12 h-12 rounded-full mr-3" src="https://cms.contentin.io/assets/6a5cfabd-1616-4c6c-84ef-4c1a67bebcba" alt="Lily Ray"><div class="post-author-info flex-grow"><p class="post-author-name font-bold text-gray-800">Lily Ray</p><p class="post-date text-sm text-gray-500">Apr 3, 2026 at 2:49 PM</p></div></a><div class="post-content p-4"><div class="truncated post-text" id="trend-content-3">Friendly reminder to be very careful taking technical SEO advice from LLMs; they will confidently make statements about how sites operate that simply aren’t true in many cases, because most LLMs can’t render JavaScript.<br><br>This includes Claude. 🫠🫠</div><div class="flex justify-between items-center mt-4"><a href="/posts/Friendly-reminder-to-be-very-careful-taking-techni-394579" class="text-gray-500 hover:text-gray-800 cursor-pointer text-sm font-sm"> ▿ Show more </a></div></div><!----><div class="post-footer p-4 border-t border-gray-100"><div class="post-stats flex justify-between text-sm text-gray-500"><div class="post-likes flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14 10h4.764a2 2 0 011.789 2.894l-3.5 7A2 2 0 0115.263 21h-4.017c-.163 0-.326-.02-.485-.06L7 20m7-10V5a2 2 0 00-2-2h-.095c-.5 0-.905.405-.905.905 0 .714-.211 1.412-.608 2.006L7 11v9m7-10h-2M7 20H5a2 2 0 01-2-2v-6a2 2 0 012-2h2.5"></path></svg> 246</div><div class="post-comments flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8 10h.01M12 10h.01M16 10h.01M9 16H5a2 2 0 01-2-2V6a2 2 0 012-2h14a2 2 0 012 2v8a2 2 0 01-2 2h-5l-5 5v-5z"></path></svg> 40</div><div class="post-shares flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8.684 13.342C8.886 12.938 9 12.482 9 12c0-.482-.114-.938-.316-1.342m0 2.684a3 3 0 110-2.684m0 2.684l6.632 3.316m-6.632-6l6.632-3.316m0 0a3 3 0 105.367-2.684 3 3 0 00-5.367 2.684zm0 9.316a3 3 0 105.368 2.684 3 3 0 00-5.368-2.684z"></path></svg> 16</div><a class="post-link-button p-2 rounded-full text-gray-500 hover:bg-gray-100" href="https://www.linkedin.com/posts/lily-ray-44755615_friendly-reminder-to-be-very-careful-taking-activity-7445845021175545856-ke7e?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAABXWSDsBRDKBdVxCmXW6KbToEUrvJQ3rCTs" target="_blank" rel="noopener noreferrer nofollow" title="Open post in LinkedIn"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10 6H6a2 2 0 00-2 2v10a2 2 0 002 2h10a2 2 0 002-2v-4M14 4h6m0 0v6m0-6L10 14"></path></svg></a></div></div></div><div class="post-card bg-white rounded-lg shadow-md overflow-hidden border border-gray-200 hover:shadow-xl h-fit"><a aria-current="page" href="/influencers/lily-ray" class="router-link-active router-link-exact-active post-header flex items-center p-4 border-b border-gray-100"><img class="post-author-image w-12 h-12 rounded-full mr-3" src="https://cms.contentin.io/assets/6a5cfabd-1616-4c6c-84ef-4c1a67bebcba" alt="Lily Ray"><div class="post-author-info flex-grow"><p class="post-author-name font-bold text-gray-800">Lily Ray</p><p class="post-date text-sm text-gray-500">Feb 4, 2026 at 9:41 PM</p></div></a><div class="post-content p-4"><div class="truncated post-text" id="trend-content-4">Good news: earlier this morning I spotted an AI Overview with ZERO sources. No right sidebar, no sources below the answer, etc.<br><br>I pointed this out to Google on X today and actually just got a response from a Googler: turns out this is a bug!<br><br>Small victories? 😂 🫠</div><div class="flex justify-between items-center mt-4"><a href="/posts/Good-news--earlier-this-morning-I-spotted-an-AI-Ov-391871" class="text-gray-500 hover:text-gray-800 cursor-pointer text-sm font-sm"> ▿ Show more </a></div></div><img class="post-image w-full" src="https://cms.contentin.io/assets/cb10ceaf-3037-4661-b09d-23af95811db8" alt="Post image by Lily Ray"><div class="post-footer p-4 border-t border-gray-100"><div class="post-stats flex justify-between text-sm text-gray-500"><div class="post-likes flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14 10h4.764a2 2 0 011.789 2.894l-3.5 7A2 2 0 0115.263 21h-4.017c-.163 0-.326-.02-.485-.06L7 20m7-10V5a2 2 0 00-2-2h-.095c-.5 0-.905.405-.905.905 0 .714-.211 1.412-.608 2.006L7 11v9m7-10h-2M7 20H5a2 2 0 01-2-2v-6a2 2 0 012-2h2.5"></path></svg> 212</div><div class="post-comments flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8 10h.01M12 10h.01M16 10h.01M9 16H5a2 2 0 01-2-2V6a2 2 0 012-2h14a2 2 0 012 2v8a2 2 0 01-2 2h-5l-5 5v-5z"></path></svg> 29</div><div class="post-shares flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8.684 13.342C8.886 12.938 9 12.482 9 12c0-.482-.114-.938-.316-1.342m0 2.684a3 3 0 110-2.684m0 2.684l6.632 3.316m-6.632-6l6.632-3.316m0 0a3 3 0 105.367-2.684 3 3 0 00-5.367 2.684zm0 9.316a3 3 0 105.368 2.684 3 3 0 00-5.368-2.684z"></path></svg> 1</div><a class="post-link-button p-2 rounded-full text-gray-500 hover:bg-gray-100" href="https://www.linkedin.com/posts/lily-ray-44755615_good-news-earlier-this-morning-i-spotted-activity-7424930219687370752-tcpT?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAAEFs0N4BjmHKIMYKDQqtQLKHHg9KmFzH-ig" target="_blank" rel="noopener noreferrer nofollow" title="Open post in LinkedIn"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10 6H6a2 2 0 00-2 2v10a2 2 0 002 2h10a2 2 0 002-2v-4M14 4h6m0 0v6m0-6L10 14"></path></svg></a></div></div></div><div class="post-card bg-white rounded-lg shadow-md overflow-hidden border border-gray-200 hover:shadow-xl h-fit"><a aria-current="page" href="/influencers/lily-ray" class="router-link-active router-link-exact-active post-header flex items-center p-4 border-b border-gray-100"><img class="post-author-image w-12 h-12 rounded-full mr-3" src="https://cms.contentin.io/assets/6a5cfabd-1616-4c6c-84ef-4c1a67bebcba" alt="Lily Ray"><div class="post-author-info flex-grow"><p class="post-author-name font-bold text-gray-800">Lily Ray</p><p class="post-date text-sm text-gray-500">Mar 2, 2026 at 1:56 PM</p></div></a><div class="post-content p-4"><div class="truncated post-text" id="trend-content-5">“Basically, hundreds of sites have published AI-generated content and never checked whether the links in those articles actually point to real pages.” <br><br>I’ve seen this in my audits too. Including utm parameters pointing to ChatGPT 🤦🏽♀️🤦🏽♀️🤦🏽♀️<br><br>Very smart move to use it for topic research though. Great post Tim Soulo</div><div class="flex justify-between items-center mt-4"><a href="/posts/-Basically--hundreds-of-sites-have-published-AI-ge-393127" class="text-gray-500 hover:text-gray-800 cursor-pointer text-sm font-sm"> ▿ Show more </a></div></div><!----><div class="post-footer p-4 border-t border-gray-100"><div class="post-stats flex justify-between text-sm text-gray-500"><div class="post-likes flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14 10h4.764a2 2 0 011.789 2.894l-3.5 7A2 2 0 0115.263 21h-4.017c-.163 0-.326-.02-.485-.06L7 20m7-10V5a2 2 0 00-2-2h-.095c-.5 0-.905.405-.905.905 0 .714-.211 1.412-.608 2.006L7 11v9m7-10h-2M7 20H5a2 2 0 01-2-2v-6a2 2 0 012-2h2.5"></path></svg> 178</div><div class="post-comments flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 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href="https://www.linkedin.com/posts/lily-ray-44755615_i-just-discovered-a-brand-new-and-totally-activity-7434235087854084097-QINl?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAAEhvf9IB_s7a336Nl1fy8v5fVZ7RIJy9UmI" target="_blank" rel="noopener noreferrer nofollow" title="Open post in LinkedIn"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10 6H6a2 2 0 00-2 2v10a2 2 0 002 2h10a2 2 0 002-2v-4M14 4h6m0 0v6m0-6L10 14"></path></svg></a></div></div></div><div class="post-card bg-white rounded-lg shadow-md overflow-hidden border border-gray-200 hover:shadow-xl h-fit"><a aria-current="page" href="/influencers/lily-ray" class="router-link-active router-link-exact-active post-header flex items-center p-4 border-b border-gray-100"><img class="post-author-image w-12 h-12 rounded-full mr-3" src="https://cms.contentin.io/assets/6a5cfabd-1616-4c6c-84ef-4c1a67bebcba" alt="Lily Ray"><div class="post-author-info flex-grow"><p class="post-author-name font-bold text-gray-800">Lily Ray</p><p class="post-date text-sm text-gray-500">Apr 1, 2026 at 1:21 PM</p></div></a><div class="post-content p-4"><div class="truncated post-text" id="trend-content-6">I have a really big and exciting announcement to make 🥳<br><br>…but in the interest of being taken seriously, I will be sharing it tomorrow 😂</div><div class="flex justify-between items-center mt-4"><a href="/posts/I-have-a-really-big-and-exciting-announcement-to-m-394474" class="text-gray-500 hover:text-gray-800 cursor-pointer text-sm font-sm"> ▿ Show more </a></div></div><!----><div class="post-footer p-4 border-t border-gray-100"><div class="post-stats flex justify-between text-sm text-gray-500"><div class="post-likes flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" 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12c0-.482-.114-.938-.316-1.342m0 2.684a3 3 0 110-2.684m0 2.684l6.632 3.316m-6.632-6l6.632-3.316m0 0a3 3 0 105.367-2.684 3 3 0 00-5.367 2.684zm0 9.316a3 3 0 105.368 2.684 3 3 0 00-5.368-2.684z"></path></svg> 0</div><a class="post-link-button p-2 rounded-full text-gray-500 hover:bg-gray-100" href="https://www.linkedin.com/posts/lily-ray-44755615_i-have-a-really-big-and-exciting-announcement-activity-7445098103512125440-lORX?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAADdy03UBmCXurLc41DZwuP9Q9Rg_sXhdGgU" target="_blank" rel="noopener noreferrer nofollow" title="Open post in LinkedIn"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10 6H6a2 2 0 00-2 2v10a2 2 0 002 2h10a2 2 0 002-2v-4M14 4h6m0 0v6m0-6L10 14"></path></svg></a></div></div></div><div class="post-card bg-white rounded-lg shadow-md overflow-hidden border border-gray-200 hover:shadow-xl h-fit"><a aria-current="page" href="/influencers/lily-ray" class="router-link-active router-link-exact-active post-header flex items-center p-4 border-b border-gray-100"><img class="post-author-image w-12 h-12 rounded-full mr-3" src="https://cms.contentin.io/assets/6a5cfabd-1616-4c6c-84ef-4c1a67bebcba" alt="Lily Ray"><div class="post-author-info flex-grow"><p class="post-author-name font-bold text-gray-800">Lily Ray</p><p class="post-date text-sm text-gray-500">Jan 20, 2026 at 3:04 AM</p></div></a><div class="post-content p-4"><div class="truncated post-text" id="trend-content-7">I finally got around to doing something I've been wanting to do for a long time: I launched a Substack 🥳 <br><br>This will be my 'safe space' for ranting about all things SEO and AI Search, when I have a lot to say, but too much to fit in a social media post.<br><br>My first post is a reflection on the SEO/GEO/AEO industry in 2025, filled with a lot of opinions and hot takes, what I learned, and where I see things going in 2026. <br><br>Check it out and subscribe if you feel so inclined! <br><br>https://lnkd.in/e6wArN5d</div><div class="flex justify-between items-center mt-4"><a href="/posts/I-finally-got-around-to-doing-something-I-ve-been--391021" class="text-gray-500 hover:text-gray-800 cursor-pointer text-sm font-sm"> ▿ Show more </a></div></div><!----><div class="post-footer p-4 border-t border-gray-100"><div class="post-stats flex justify-between text-sm text-gray-500"><div class="post-likes flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14 10h4.764a2 2 0 011.789 2.894l-3.5 7A2 2 0 0115.263 21h-4.017c-.163 0-.326-.02-.485-.06L7 20m7-10V5a2 2 0 00-2-2h-.095c-.5 0-.905.405-.905.905 0 .714-.211 1.412-.608 2.006L7 11v9m7-10h-2M7 20H5a2 2 0 01-2-2v-6a2 2 0 012-2h2.5"></path></svg> 149</div><div class="post-comments flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8 10h.01M12 10h.01M16 10h.01M9 16H5a2 2 0 01-2-2V6a2 2 0 012-2h14a2 2 0 012 2v8a2 2 0 01-2 2h-5l-5 5v-5z"></path></svg> 20</div><div class="post-shares flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8.684 13.342C8.886 12.938 9 12.482 9 12c0-.482-.114-.938-.316-1.342m0 2.684a3 3 0 110-2.684m0 2.684l6.632 3.316m-6.632-6l6.632-3.316m0 0a3 3 0 105.367-2.684 3 3 0 00-5.367 2.684zm0 9.316a3 3 0 105.368 2.684 3 3 0 00-5.368-2.684z"></path></svg> 5</div><a class="post-link-button p-2 rounded-full text-gray-500 hover:bg-gray-100" href="https://www.linkedin.com/posts/lily-ray-44755615_a-reflection-on-seo-geo-ai-search-in-2025-activity-7419213086412251136-etQU?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAAF20lcsBaMijVZH1XiDagZEAZlQ-3O_zrv0" target="_blank" rel="noopener noreferrer nofollow" title="Open post in LinkedIn"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10 6H6a2 2 0 00-2 2v10a2 2 0 002 2h10a2 2 0 002-2v-4M14 4h6m0 0v6m0-6L10 14"></path></svg></a></div></div></div><div class="post-card bg-white rounded-lg shadow-md overflow-hidden border border-gray-200 hover:shadow-xl h-fit"><a aria-current="page" href="/influencers/lily-ray" class="router-link-active router-link-exact-active post-header flex items-center p-4 border-b border-gray-100"><img class="post-author-image w-12 h-12 rounded-full mr-3" src="https://cms.contentin.io/assets/6a5cfabd-1616-4c6c-84ef-4c1a67bebcba" alt="Lily Ray"><div class="post-author-info flex-grow"><p class="post-author-name font-bold text-gray-800">Lily Ray</p><p class="post-date text-sm text-gray-500">Jan 28, 2026 at 2:43 PM</p></div></a><div class="post-content p-4"><div class="truncated post-text" id="trend-content-8">Interesting how thousands of people across the search marketing space suddenly sound like this across their social media posts and comments:<br><br>“This really encapsulates the ontological reorientation we’re seeing in search and information retrieval. We’re moving from deterministic keyword frameworks toward probabilistic, entity-centric systems where generative models synthesize meaning across contextual, relational, and latent signals. AEO and GEO aren’t merely tactical evolutions — they represent a structural reframing of how machine intelligence mediates knowledge, relevance, and discoverability at scale.”</div><div class="flex justify-between items-center mt-4"><a href="/posts/Interesting-how-thousands-of-people-across-the-sea-391492" class="text-gray-500 hover:text-gray-800 cursor-pointer text-sm font-sm"> ▿ Show more </a></div></div><!----><div class="post-footer p-4 border-t border-gray-100"><div class="post-stats flex justify-between text-sm text-gray-500"><div class="post-likes flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14 10h4.764a2 2 0 011.789 2.894l-3.5 7A2 2 0 0115.263 21h-4.017c-.163 0-.326-.02-.485-.06L7 20m7-10V5a2 2 0 00-2-2h-.095c-.5 0-.905.405-.905.905 0 .714-.211 1.412-.608 2.006L7 11v9m7-10h-2M7 20H5a2 2 0 01-2-2v-6a2 2 0 012-2h2.5"></path></svg> 141</div><div class="post-comments flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8 10h.01M12 10h.01M16 10h.01M9 16H5a2 2 0 01-2-2V6a2 2 0 012-2h14a2 2 0 012 2v8a2 2 0 01-2 2h-5l-5 5v-5z"></path></svg> 30</div><div class="post-shares flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8.684 13.342C8.886 12.938 9 12.482 9 12c0-.482-.114-.938-.316-1.342m0 2.684a3 3 0 110-2.684m0 2.684l6.632 3.316m-6.632-6l6.632-3.316m0 0a3 3 0 105.367-2.684 3 3 0 00-5.367 2.684zm0 9.316a3 3 0 105.368 2.684 3 3 0 00-5.368-2.684z"></path></svg> 0</div><a class="post-link-button p-2 rounded-full text-gray-500 hover:bg-gray-100" href="https://www.linkedin.com/posts/lily-ray-44755615_interesting-how-thousands-of-people-across-activity-7422288204088688640-hXuW?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAACqRF94B9TvM9f-BCXT--XyBrhkxvy6s_7c" target="_blank" rel="noopener noreferrer nofollow" title="Open post in LinkedIn"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10 6H6a2 2 0 00-2 2v10a2 2 0 002 2h10a2 2 0 002-2v-4M14 4h6m0 0v6m0-6L10 14"></path></svg></a></div></div></div><div class="post-card bg-white rounded-lg shadow-md overflow-hidden border border-gray-200 hover:shadow-xl h-fit"><a aria-current="page" href="/influencers/lily-ray" class="router-link-active router-link-exact-active post-header flex items-center p-4 border-b border-gray-100"><img class="post-author-image w-12 h-12 rounded-full mr-3" src="https://cms.contentin.io/assets/6a5cfabd-1616-4c6c-84ef-4c1a67bebcba" alt="Lily Ray"><div class="post-author-info flex-grow"><p class="post-author-name font-bold text-gray-800">Lily Ray</p><p class="post-date text-sm text-gray-500">Jan 9, 2026 at 3:17 PM</p></div></a><div class="post-content p-4"><div class="truncated post-text" id="trend-content-9">This one caught my eye. <br><br>Check out the transcript below to see Danny Sullivan from Google's perspective on "chunking content" - one of the most popular techniques currently believed to improve discoverability in AI search. <br><br>In the past year or so, I've seen many different interpretations and approaches for how to "chunk" content, and in many cases - yes, some of them can and do work well for AI search visibility. For now, at least.<br><br>But in this case, I'm reading between the lines a bit...<br><br>When you start to hear Googlers commenting on popular, widespread SEO/AEO tactics (and talking to their engineering teams about those tactics), my 'SEO spidey senses' start to go off. <br><br>We've seen this pattern so many times before, and it's why I spent last year giving multiple presentations about the 'cycle of SEO' (link in comments): <br><br>SEO/AEOs discover an effective tactic for driving traffic/visibility that is more focused on optimizing for machines, rather than humans ➡️ <br><br>SEO/AEOs share this tip with the masses, lots of tools are built to automate and scale these tactics ➡️ <br><br>Google identifies widespread use of this tactic and determines it's not great for their users ➡️ <br><br>Google develops systems/policies to demote or penalize these tactics either algorithmically or through updated spam policies (this part can take a while to get right) ➡️ <br><br>The tactic no longer works, and misusing/abusing it can lead to major setbacks in performance.<br><br>It will be interesting to see how this one pans out because we haven't had any clear examples yet of AI search-specific tactics being demoted in the way many SEO approaches have been over the years with algorithm updates, penalties, etc. But as AI search is evolving, it would make sense that Google would have to update its own systems accordingly.<br><br>Now, I'm not saying "don't chunk your content." As always, I would recommend only adjusting your content in ways that are *also helpful and valuable for your readers,* not just blindly following what a tool (or an LLM, lol) told you to do. <br><br>I've also heard a lot of noise about "writing for machines, not humans" in the past year. I would be very careful to follow that advice, as it is literally the exact opposite of the guidance Google provides in all of its documentation. <br><br>Like it or not, Google is still here, and your performance on Google has a massive impact on your overall performance in Search - yes, including AI Search.</div><div class="flex justify-between items-center mt-4"><a href="/posts/This-one-caught-my-eye---390437" class="text-gray-500 hover:text-gray-800 cursor-pointer text-sm font-sm"> ▿ Show more </a></div></div><!----><div class="post-footer p-4 border-t border-gray-100"><div class="post-stats flex justify-between text-sm text-gray-500"><div class="post-likes flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14 10h4.764a2 2 0 011.789 2.894l-3.5 7A2 2 0 0115.263 21h-4.017c-.163 0-.326-.02-.485-.06L7 20m7-10V5a2 2 0 00-2-2h-.095c-.5 0-.905.405-.905.905 0 .714-.211 1.412-.608 2.006L7 11v9m7-10h-2M7 20H5a2 2 0 01-2-2v-6a2 2 0 012-2h2.5"></path></svg> 134</div><div class="post-comments flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8 10h.01M12 10h.01M16 10h.01M9 16H5a2 2 0 01-2-2V6a2 2 0 012-2h14a2 2 0 012 2v8a2 2 0 01-2 2h-5l-5 5v-5z"></path></svg> 20</div><div class="post-shares flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8.684 13.342C8.886 12.938 9 12.482 9 12c0-.482-.114-.938-.316-1.342m0 2.684a3 3 0 110-2.684m0 2.684l6.632 3.316m-6.632-6l6.632-3.316m0 0a3 3 0 105.367-2.684 3 3 0 00-5.367 2.684zm0 9.316a3 3 0 105.368 2.684 3 3 0 00-5.368-2.684z"></path></svg> 10</div><a class="post-link-button p-2 rounded-full text-gray-500 hover:bg-gray-100" href="https://www.linkedin.com/posts/lily-ray-44755615_seo-google-googleseo-activity-7415411291907149824-up3T?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAAEG2asMBYTyMCoj2oTvEOdvQeW7-vSZLLEU" target="_blank" rel="noopener noreferrer nofollow" title="Open post in LinkedIn"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10 6H6a2 2 0 00-2 2v10a2 2 0 002 2h10a2 2 0 002-2v-4M14 4h6m0 0v6m0-6L10 14"></path></svg></a></div></div></div><div class="post-card bg-white rounded-lg shadow-md overflow-hidden border border-gray-200 hover:shadow-xl h-fit"><a aria-current="page" href="/influencers/lily-ray" class="router-link-active router-link-exact-active post-header flex items-center p-4 border-b border-gray-100"><img class="post-author-image w-12 h-12 rounded-full mr-3" src="https://cms.contentin.io/assets/6a5cfabd-1616-4c6c-84ef-4c1a67bebcba" alt="Lily Ray"><div class="post-author-info flex-grow"><p class="post-author-name font-bold text-gray-800">Lily Ray</p><p class="post-date text-sm text-gray-500">Mar 4, 2026 at 3:10 PM</p></div></a><div class="post-content p-4"><div class="truncated post-text" id="trend-content-10">Ever since I learned that some new AI Search companies are paying individuals to post specific, promotional messaging about SEO/GEO on social platforms (including the idea that SEO is dead), it's caused me to question a lot of the posts I see on here, X, Reddit, etc. 🤨 <br><br>Especially given that many of them appear to use similar messaging 🤨🤨<br><br>(BTW, I also receive offers for posts like this. For the record, my posts are never sponsored and have never been sponsored, and if they ever are I will make that abundantly clear.)</div><div class="flex justify-between items-center mt-4"><a href="/posts/Ever-since-I-learned-that-some-new-AI-Search-compa-393228" class="text-gray-500 hover:text-gray-800 cursor-pointer text-sm font-sm"> ▿ Show more </a></div></div><!----><div class="post-footer p-4 border-t border-gray-100"><div class="post-stats flex justify-between text-sm text-gray-500"><div class="post-likes flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14 10h4.764a2 2 0 011.789 2.894l-3.5 7A2 2 0 0115.263 21h-4.017c-.163 0-.326-.02-.485-.06L7 20m7-10V5a2 2 0 00-2-2h-.095c-.5 0-.905.405-.905.905 0 .714-.211 1.412-.608 2.006L7 11v9m7-10h-2M7 20H5a2 2 0 01-2-2v-6a2 2 0 012-2h2.5"></path></svg> 127</div><div class="post-comments flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8 10h.01M12 10h.01M16 10h.01M9 16H5a2 2 0 01-2-2V6a2 2 0 012-2h14a2 2 0 012 2v8a2 2 0 01-2 2h-5l-5 5v-5z"></path></svg> 28</div><div class="post-shares flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8.684 13.342C8.886 12.938 9 12.482 9 12c0-.482-.114-.938-.316-1.342m0 2.684a3 3 0 110-2.684m0 2.684l6.632 3.316m-6.632-6l6.632-3.316m0 0a3 3 0 105.367-2.684 3 3 0 00-5.367 2.684zm0 9.316a3 3 0 105.368 2.684 3 3 0 00-5.368-2.684z"></path></svg> 5</div><a class="post-link-button p-2 rounded-full text-gray-500 hover:bg-gray-100" href="https://www.linkedin.com/posts/lily-ray-44755615_from-the-seo-community-on-reddit-fyi-geos-activity-7434978494960500736-r-b2?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAACkYlAQBRTNz8CdXZeg6hzVz7QVXcc1syiY" target="_blank" rel="noopener noreferrer nofollow" title="Open post in LinkedIn"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10 6H6a2 2 0 00-2 2v10a2 2 0 002 2h10a2 2 0 002-2v-4M14 4h6m0 0v6m0-6L10 14"></path></svg></a></div></div></div><div class="post-card bg-white rounded-lg shadow-md overflow-hidden border border-gray-200 hover:shadow-xl h-fit"><a aria-current="page" href="/influencers/lily-ray" class="router-link-active router-link-exact-active post-header flex items-center p-4 border-b border-gray-100"><img class="post-author-image w-12 h-12 rounded-full mr-3" src="https://cms.contentin.io/assets/6a5cfabd-1616-4c6c-84ef-4c1a67bebcba" alt="Lily Ray"><div class="post-author-info flex-grow"><p class="post-author-name font-bold text-gray-800">Lily Ray</p><p class="post-date text-sm text-gray-500">Feb 18, 2026 at 1:26 AM</p></div></a><div class="post-content p-4"><div class="truncated post-text" id="trend-content-11">One of my main recommendations since AI search entered the SEO conversation is to not do things for GEO/AEO that could hurt your organic search performance.<br><br>Many popular GEO tactics from the past two years fall into a grey area with search, where they could run the risk of getting flagged by an algorithm update or manual action.<br><br>I recently wrote about this with self-promotional listicle articles, but I’ve seen many other examples of sites employing tactics for GEO that meet Google’s criteria for spam policies like “scaled content abuse,” “doorway pages” and/or “cloaking.” <br><br>So I’ve been curious: what is the true connection between a site’s organic visibility and its AI search visibility? If your site is demoted in organic search, how does that impact your AI search performance? <br><br>I drilled down into the performance of 11 subfolders within sites recently hit by Google algorithm updates to see if I could spot any trends and yeah… for these sites, it looks like SEO performance and AI search citation performance are closely aligned.<br><br>ChatGPT in particular closely follows the organic search trend these sites saw on Google 🤯<br><br>Check out the full post in my latest Substack article, linked below!</div><div class="flex justify-between items-center mt-4"><a href="/posts/One-of-my-main-recommendations-since-AI-search-ent-392486" class="text-gray-500 hover:text-gray-800 cursor-pointer text-sm font-sm"> ▿ Show more </a></div></div><img class="post-image w-full" src="https://cms.contentin.io/assets/24136934-e7ba-44f3-9b66-11cad0b4e255" alt="Post image by Lily Ray"><div class="post-footer p-4 border-t border-gray-100"><div class="post-stats flex justify-between text-sm text-gray-500"><div class="post-likes flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14 10h4.764a2 2 0 011.789 2.894l-3.5 7A2 2 0 0115.263 21h-4.017c-.163 0-.326-.02-.485-.06L7 20m7-10V5a2 2 0 00-2-2h-.095c-.5 0-.905.405-.905.905 0 .714-.211 1.412-.608 2.006L7 11v9m7-10h-2M7 20H5a2 2 0 01-2-2v-6a2 2 0 012-2h2.5"></path></svg> 116</div><div class="post-comments flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8 10h.01M12 10h.01M16 10h.01M9 16H5a2 2 0 01-2-2V6a2 2 0 012-2h14a2 2 0 012 2v8a2 2 0 01-2 2h-5l-5 5v-5z"></path></svg> 9</div><div class="post-shares flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8.684 13.342C8.886 12.938 9 12.482 9 12c0-.482-.114-.938-.316-1.342m0 2.684a3 3 0 110-2.684m0 2.684l6.632 3.316m-6.632-6l6.632-3.316m0 0a3 3 0 105.367-2.684 3 3 0 00-5.367 2.684zm0 9.316a3 3 0 105.368 2.684 3 3 0 00-5.368-2.684z"></path></svg> 4</div><a class="post-link-button p-2 rounded-full text-gray-500 hover:bg-gray-100" href="https://www.linkedin.com/posts/lily-ray-44755615_one-of-my-main-recommendations-since-ai-search-activity-7429697687190634496-u3GX?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAACW_N6cB_a0uV6oM1ui166O311QgH-J6HkQ" target="_blank" rel="noopener noreferrer nofollow" title="Open post in LinkedIn"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10 6H6a2 2 0 00-2 2v10a2 2 0 002 2h10a2 2 0 002-2v-4M14 4h6m0 0v6m0-6L10 14"></path></svg></a></div></div></div><div class="post-card bg-white rounded-lg shadow-md overflow-hidden border border-gray-200 hover:shadow-xl h-fit"><a aria-current="page" href="/influencers/lily-ray" class="router-link-active router-link-exact-active post-header flex items-center p-4 border-b border-gray-100"><img class="post-author-image w-12 h-12 rounded-full mr-3" src="https://cms.contentin.io/assets/6a5cfabd-1616-4c6c-84ef-4c1a67bebcba" alt="Lily Ray"><div class="post-author-info flex-grow"><p class="post-author-name font-bold text-gray-800">Lily Ray</p><p class="post-date text-sm text-gray-500">Apr 2, 2026 at 1:25 PM</p></div></a><div class="post-content p-4"><div class="truncated post-text" id="trend-content-12">Big announcement!<br><br>After 16 years in SEO, today I'm launching something I've been building toward for a long time. 🥳 <br><br>Introducing Algorythmic: my new SEO and AI search consultancy.<br><br>For the past decade+, I've led award-winning SEO teams at agencies. I've spoken at ~100 conferences. I've spent thousands of hours analyzing Google algorithm updates, studying E-E-A-T, and more recently, figuring out how brands can show up well in AI-driven search.<br><br>Now I'm channeling all of that into something of my own.<br><br>Through Algorythmic, I'll be selectively working with brands 1:1 on SEO consulting, AI search optimization (AEO/GEO), E-E-A-T strategy, content quality audits, Google Discover, algorithm update recovery, hourly training, and more. <br><br>I'm also excited to announce that as part of this launch, I will be continuing my role as VP of SEO & AI Search at Amsive, where I still oversee an incredible team of 30+ SEO experts (who won "Best Enterprise SEO Team" in 2025, according to the Search Engine Land awards!).<br><br>Algorythmic will allow me to take on solo projects that are a strong personal fit for my skills and experience. Check out the comments for the link to my new site.<br><br>BTW, if you're curious about the name Algorythmic: it's a mashup of "algorithm" and "rhythm." If you know me, you know those are the two things that have defined my entire life (especially 'rhythm'). The full origin story (involving a fictional SEO-themed deli my Amsive team created in 2019) is on the blog - link also in comments.<br><br>I'm being very intentional about the work I take on through Algorythmic. If you think we'd be a good fit, I'd love to hear from you. Check out the new site and get in touch!</div><div class="flex justify-between items-center mt-4"><a href="/posts/Big-announcement--394532" class="text-gray-500 hover:text-gray-800 cursor-pointer text-sm font-sm"> ▿ Show more </a></div></div><img class="post-image w-full" src="https://cms.contentin.io/assets/202940ab-7b11-42b4-8861-182ff9c2c062" alt="Post image by Lily Ray"><div class="post-footer p-4 border-t border-gray-100"><div class="post-stats flex justify-between text-sm text-gray-500"><div class="post-likes flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M14 10h4.764a2 2 0 011.789 2.894l-3.5 7A2 2 0 0115.263 21h-4.017c-.163 0-.326-.02-.485-.06L7 20m7-10V5a2 2 0 00-2-2h-.095c-.5 0-.905.405-.905.905 0 .714-.211 1.412-.608 2.006L7 11v9m7-10h-2M7 20H5a2 2 0 01-2-2v-6a2 2 0 012-2h2.5"></path></svg> 104</div><div class="post-comments flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8 10h.01M12 10h.01M16 10h.01M9 16H5a2 2 0 01-2-2V6a2 2 0 012-2h14a2 2 0 012 2v8a2 2 0 01-2 2h-5l-5 5v-5z"></path></svg> 14</div><div class="post-shares flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 mr-1" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M8.684 13.342C8.886 12.938 9 12.482 9 12c0-.482-.114-.938-.316-1.342m0 2.684a3 3 0 110-2.684m0 2.684l6.632 3.316m-6.632-6l6.632-3.316m0 0a3 3 0 105.367-2.684 3 3 0 00-5.367 2.684zm0 9.316a3 3 0 105.368 2.684 3 3 0 00-5.368-2.684z"></path></svg> 0</div><a class="post-link-button p-2 rounded-full text-gray-500 hover:bg-gray-100" href="https://www.linkedin.com/posts/lily-ray-44755615_big-announcement-after-16-years-in-seo-activity-7445461365109993472-p09H?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAAEDHVaQB7hlMCdQ52qeZy8YZGE7bT29Ss8g" target="_blank" rel="noopener noreferrer nofollow" title="Open post in LinkedIn"><svg xmlns="http://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10 6H6a2 2 0 00-2 2v10a2 2 0 002 2h10a2 2 0 002-2v-4M14 4h6m0 0v6m0-6L10 14"></path></svg></a></div></div></div><!--]--></div><span></span></div></div></div><div class="container mx-auto px-4 py-12" data-v-6b156d29><h2 class="text-3xl font-bold mb-8" data-v-6b156d29>Related Influencers</h2><div class="grid grid-cols-1 sm:grid-cols-2 md:grid-cols-3 lg:grid-cols-4 gap-6" data-v-6b156d29><!--[--><div class="creator-card bg-white rounded-lg shadow-md overflow-hidden border border-gray-200 hover:shadow-xl transition-shadow duration-300" data-v-6b156d29><a href="/influencers/khaled-alojyan,-mba,-pmp®,-p3o®-" class="block" data-v-6b156d29><div class="creator-header p-6 text-center" data-v-6b156d29><img src="https://cms.contentin.io/assets/e526f387-3d95-4973-a786-d42c41f666cf" alt="Khaled AlOjyan, MBA, PMP®, P3O® " class="w-24 h-24 rounded-full mx-auto mb-4 border-2 border-gray-100" data-v-6b156d29><h3 class="text-xl font-bold text-gray-800 mb-2" data-v-6b156d29>Khaled AlOjyan, MBA, PMP®, P3O® </h3></div><div class="creator-stats p-4 bg-gray-50 border-t border-gray-100" data-v-6b156d29><div class="grid grid-cols-2 gap-2 text-center" data-v-6b156d29><div class="stat-item" data-v-6b156d29><div class="text-lg font-bold text-gray-600" data-v-6b156d29>3.0K</div><div class="text-xs text-gray-500" data-v-6b156d29>Likes</div></div><div class="stat-item" data-v-6b156d29><div class="text-lg font-bold text-gray-600" data-v-6b156d29>94</div><div class="text-xs text-gray-500" data-v-6b156d29> Comments </div></div><div class="stat-item" data-v-6b156d29><div class="text-lg font-bold text-gray-600" data-v-6b156d29>74</div><div class="text-xs text-gray-500" data-v-6b156d29>Shares</div></div><div class="stat-item" data-v-6b156d29><div class="text-lg font-bold text-gray-600" data-v-6b156d29>13</div><div class="text-xs text-gray-500" data-v-6b156d29>Posts</div></div></div></div></a></div><div class="creator-card bg-white rounded-lg shadow-md overflow-hidden border border-gray-200 hover:shadow-xl transition-shadow duration-300" data-v-6b156d29><a href="/influencers/lea-🌈 turner" class="block" data-v-6b156d29><div class="creator-header p-6 text-center" data-v-6b156d29><img src="https://cms.contentin.io/assets/20ad7ee9-5744-4410-b52b-e7c228e725ad" alt="Lea 🌈 Turner" class="w-24 h-24 rounded-full mx-auto mb-4 border-2 border-gray-100" data-v-6b156d29><h3 class="text-xl font-bold text-gray-800 mb-2" data-v-6b156d29>Lea 🌈 Turner</h3></div><div class="creator-stats p-4 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id="__NUXT_DATA__">[["ShallowReactive",1],{"data":2,"state":477,"once":479,"_errors":480,"serverRendered":5,"path":486},["ShallowReactive",3],{"creator-lily-ray":4,"related-creators-lily-ray":362,"posts-lily-ray-all-all--likes-1":413},{"success":5,"data":6},true,{"creator":7,"posts":21},{"name":8,"avatar":9,"slug":10,"sum":11,"count":15,"postTypes":17},"Lily Ray","https://cms.contentin.io/assets/6a5cfabd-1616-4c6c-84ef-4c1a67bebcba","lily-ray",{"likes":12,"comments":13,"shares":14},2963,401,171,{"id":16},13,{"article":18,"image":19,"text":20},2,5,6,[22,59,75,103,133,159,188,216,245,271,296,309,337],{"analysis":23,"avatar":9,"comments":24,"content":25,"creator_slug":10,"date_created":26,"date_updated":27,"document":23,"embed_url":28,"entity_urn":29,"id":30,"images":31,"language":23,"likes":32,"metadata":33,"name":8,"post_date":57,"post_type":40,"profile_urn":42,"shares":35,"status":58,"url":38,"video":23},null,20,"This one caught my eye. \u003Cbr>\u003Cbr>Check out the transcript below to see Danny Sullivan from Google's perspective on \"chunking content\" - one of the most popular techniques currently believed to improve discoverability in AI search. \u003Cbr>\u003Cbr>In the past year or so, I've seen many different interpretations and approaches for how to \"chunk\" content, and in many cases - yes, some of them can and do work well for AI search visibility. For now, at least.\u003Cbr>\u003Cbr>But in this case, I'm reading between the lines a bit...\u003Cbr>\u003Cbr>When you start to hear Googlers commenting on popular, widespread SEO/AEO tactics (and talking to their engineering teams about those tactics), my 'SEO spidey senses' start to go off. \u003Cbr>\u003Cbr>We've seen this pattern so many times before, and it's why I spent last year giving multiple presentations about the 'cycle of SEO' (link in comments): \u003Cbr>\u003Cbr>SEO/AEOs discover an effective tactic for driving traffic/visibility that is more focused on optimizing for machines, rather than humans ➡️ \u003Cbr>\u003Cbr>SEO/AEOs share this tip with the masses, lots of tools are built to automate and scale these tactics ➡️ \u003Cbr>\u003Cbr>Google identifies widespread use of this tactic and determines it's not great for their users ➡️ \u003Cbr>\u003Cbr>Google develops systems/policies to demote or penalize these tactics either algorithmically or through updated spam policies (this part can take a while to get right) ➡️ \u003Cbr>\u003Cbr>The tactic no longer works, and misusing/abusing it can lead to major setbacks in performance.\u003Cbr>\u003Cbr>It will be interesting to see how this one pans out because we haven't had any clear examples yet of AI search-specific tactics being demoted in the way many SEO approaches have been over the years with algorithm updates, penalties, etc. But as AI search is evolving, it would make sense that Google would have to update its own systems accordingly.\u003Cbr>\u003Cbr>Now, I'm not saying \"don't chunk your content.\" As always, I would recommend only adjusting your content in ways that are *also helpful and valuable for your readers,* not just blindly following what a tool (or an LLM, lol) told you to do. \u003Cbr>\u003Cbr>I've also heard a lot of noise about \"writing for machines, not humans\" in the past year. I would be very careful to follow that advice, as it is literally the exact opposite of the guidance Google provides in all of its documentation. \u003Cbr>\u003Cbr>Like it or not, Google is still here, and your performance on Google has a massive impact on your overall performance in Search - yes, including AI Search.","2026-01-09T19:20:24.000Z","2026-01-10T02:05:04.000Z","https://www.linkedin.com/embed/feed/update/urn:li:share:7415411290959253504","urn:li:activity:7415411291907149824",390437,[],134,{"likes":32,"video":23,"avatar":9,"images":34,"shares":35,"content":36,"post_id":30,"comments":24,"cta_type":37,"has_hook":5,"post_url":38,"post_urn":29,"post_date":39,"post_type":40,"word_count":41,"author_name":8,"author_slug":10,"profile_urn":42,"content_type":43,"date_created":44,"full_content":45,"gap_category":46,"hook_pattern":47,"content_length":48,"post_structure":49,"detected_topics":50,"first_125_chars":54,"engagement_score":55,"has_numbered_list":56},[],10,"This one caught my eye. Check out the transcript below to see Danny Sullivan from Google's perspective on \"chunking content\" - one of the most popular techniques currently believed to improve discoverability in AI search. In the past year or so, I've seen many different interpretations and approaches for how to \"chunk\" content, and in many cases - yes, some of them can and do work well for AI search visibility. For now, at least. But in this case, I'm reading between the lines a bit... When you start to hear Googlers commenting on popular, widespread SEO/AEO tactics (and talking to their engineering teams about those tactics), my 'SEO spidey senses' start to go off. We've seen this pattern so many times before, and it's why I spent last year giving multiple presentations about the 'cycle of SEO' (link in comments): SEO/AEOs discover an effective tactic for driving traffic/visibility that is more focused on optimizing for machines, rather than humans ➡️ SEO/AEOs share this tip with the masses, lots of tools are built to automate and scale these tactics ➡️ Google identifies widespread use of this tactic and determines it's not great for their users ➡️ Google develops systems/policies to demote or penalize these tactics either algorithmically or through updated spam policies (this part can take a while to get right) ➡️ The tactic no longer works, and misusing/abusing it can lead to major setbacks in performance. It will be interesting to see how this one pans out because we haven't had any clear examples yet of AI search-specific tactics being demoted in the way many SEO approaches have been over the years with algorithm updates, penalties, etc. But as AI search is evolving, it would make sense that Google would have to update its own systems accordingly. Now, I'm not saying \"don't chunk your content.\" As always, I would recommend only adjusting your content in ways that are *also helpful and valuable for your readers,* not just blindly following what a tool (or an LLM, lol) told you to do. I've also heard a lot of noise about \"writing for machines, not humans\" in the past year. I would be very careful to follow that advice, as it is literally the exact opposite of the guidance Google provides in all of its documentation. Like it or not, Google is still here, and your performance on Google has a massive impact on your overall performance in Search - yes, including AI Search.","link_click","https://www.linkedin.com/posts/lily-ray-44755615_seo-google-googleseo-activity-7415411291907149824-up3T?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAAEG2asMBYTyMCoj2oTvEOdvQeW7-vSZLLEU",1767971824,"text",412,"urn:li:fsd_profile:ACoAAAMbS_cB5oBncl3cqM77vhE15wiYCxEqinE","viral_inspiration",1767986424,"This one caught my eye. \n\nCheck out the transcript below to see Danny Sullivan from Google's perspective on \"chunking content\" - one of the most popular techniques currently believed to improve discoverability in AI search. \n\nIn the past year or so, I've seen many different interpretations and approaches for how to \"chunk\" content, and in many cases - yes, some of them can and do work well for AI search visibility. For now, at least.\n\nBut in this case, I'm reading between the lines a bit...\n\nWhen you start to hear Googlers commenting on popular, widespread SEO/AEO tactics (and talking to their engineering teams about those tactics), my 'SEO spidey senses' start to go off. \n\nWe've seen this pattern so many times before, and it's why I spent last year giving multiple presentations about the 'cycle of SEO' (link in comments): \n\nSEO/AEOs discover an effective tactic for driving traffic/visibility that is more focused on optimizing for machines, rather than humans ➡️ \n\nSEO/AEOs share this tip with the masses, lots of tools are built to automate and scale these tactics ➡️ \n\nGoogle identifies widespread use of this tactic and determines it's not great for their users ➡️ \n\nGoogle develops systems/policies to demote or penalize these tactics either algorithmically or through updated spam policies (this part can take a while to get right) ➡️ \n\nThe tactic no longer works, and misusing/abusing it can lead to major setbacks in performance.\n\nIt will be interesting to see how this one pans out because we haven't had any clear examples yet of AI search-specific tactics being demoted in the way many SEO approaches have been over the years with algorithm updates, penalties, etc. But as AI search is evolving, it would make sense that Google would have to update its own systems accordingly.\n\nNow, I'm not saying \"don't chunk your content.\" As always, I would recommend only adjusting your content in ways that are *also helpful and valuable for your readers,* not just blindly following what a tool (or an LLM, lol) told you to do. \n\nI've also heard a lot of noise about \"writing for machines, not humans\" in the past year. I would be very careful to follow that advice, as it is literally the exact opposite of the guidance Google provides in all of its documentation. \n\nLike it or not, Google is still here, and your performance on Google has a massive impact on your overall performance in Search - yes, including AI Search.","authority","observation",2414,"observation_commentary",[51,52,53],"content chunking for AI search","SEO for AI search / discoverability","Google policy updates and demotion of tactics","This one caught my eye. Check out the transcript below to see Danny Sullivan from Google's perspective on \"chunking content\" ",164,false,"2026-01-09T15:17:04","published",{"analysis":60,"avatar":9,"comments":61,"content":62,"creator_slug":10,"date_created":63,"date_updated":64,"document":23,"embed_url":65,"entity_urn":66,"id":67,"images":68,"language":23,"likes":70,"metadata":23,"name":8,"post_date":71,"post_type":72,"profile_urn":42,"shares":73,"status":58,"url":74,"video":23},"\u003Ch3>Top 3 Reasons This Post Went Viral\u003C/h3>\n\u003Col>\n\t\u003Cli>\u003Cstrong>Provocative Emotional Hook\u003C/strong>\n\t\t\u003Cul>\n\t\t\t\u003Cli>Starts with a bold statement about a major tech development, sparking curiosity and concern among readers.\u003C/li>\n\t\t\u003C/ul>\n\t\u003C/li>\n\t\u003Cli>\u003Cstrong>Concise and Engaging Format\u003C/strong>\n\t\t\u003Cul>\n\t\t\t\u003Cli>Short paragraphs and a clear structure enhance readability, maintaining the audience's attention.\u003C/li>\n\t\t\u003C/ul>\n\t\u003C/li>\n\t\u003Cli>\u003Cstrong>Direct Call-to-Action with Promised Content\u003C/strong>\n\t\t\u003Cul>\n\t\t\t\u003Cli>Encourages engagement by hinting at additional information via a tweet link, prompting comments and interactions.\u003C/li>\n\t\t\u003C/ul>\n\t\u003C/li>\n\u003C/ol>\n\n\u003Cdiv>\n\u003Ch3 class=\"text-xl font-bold mb-3\">Plug & Play Template\u003C/h3>\n\t\u003Cpre class=\"bg-gray-800 text-white p-4 rounded-lg text-sm whitespace-pre-wrap\">It’s happening: [Major Development/Event] just [Announcement/Development Detail].\u003Cbr>\u003Cbr>Is this [High-Impact Question]? Cuz it feels like [Emotional Reaction].\u003Cbr>\u003Cbr>Link to [Additional Content] in comments.\u003C/pre>\n\u003C/div>",91,"It’s happening: Google just officially announced that Gemini will power Apple Intelligence and Siri.\u003Cbr>\u003Cbr>Is this game over? Cuz it feels like game over.\u003Cbr>\u003Cbr>Link to tweet in comments.","2026-01-12T21:01:07.000Z","2026-01-12T23:08:33.000Z","https://www.linkedin.com/embed/feed/update/urn:li:share:7416524331062730753","urn:li:activity:7416524331834343424",390577,[69],"https://cms.contentin.io/assets/ce91d49f-95f9-42b4-a74d-993b02bfb462",694,"2026-01-12T16:59:53","image",64,"https://www.linkedin.com/posts/lily-ray-44755615_its-happening-google-just-officially-announced-activity-7416524331834343424-tgB5?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAAEYuRq4B9-LHVHgt8VTlikNdoR6B1y4fBCM",{"analysis":23,"avatar":9,"comments":24,"content":76,"creator_slug":10,"date_created":77,"date_updated":78,"document":23,"embed_url":79,"entity_urn":80,"id":81,"images":82,"language":23,"likes":83,"metadata":84,"name":8,"post_date":102,"post_type":89,"profile_urn":42,"shares":19,"status":58,"url":87,"video":23},"I finally got around to doing something I've been wanting to do for a long time: I launched a Substack 🥳 \u003Cbr>\u003Cbr>This will be my 'safe space' for ranting about all things SEO and AI Search, when I have a lot to say, but too much to fit in a social media post.\u003Cbr>\u003Cbr>My first post is a reflection on the SEO/GEO/AEO industry in 2025, filled with a lot of opinions and hot takes, what I learned, and where I see things going in 2026. \u003Cbr>\u003Cbr>Check it out and subscribe if you feel so inclined! \u003Cbr>\u003Cbr>https://lnkd.in/e6wArN5d","2026-01-20T07:00:33.000Z","2026-01-21T02:10:01.000Z","https://www.linkedin.com/embed/feed/update/urn:li:share:7419213085632008193","urn:li:activity:7419213086412251136",391021,[],149,{"likes":83,"video":23,"avatar":9,"images":85,"shares":19,"content":86,"post_id":81,"comments":24,"cta_type":37,"has_hook":5,"post_url":87,"post_urn":80,"post_date":88,"post_type":89,"word_count":90,"author_name":8,"author_slug":10,"profile_urn":42,"content_type":43,"date_created":91,"full_content":92,"gap_category":46,"hook_pattern":93,"content_length":94,"post_structure":95,"detected_topics":96,"first_125_chars":100,"engagement_score":101,"has_numbered_list":56},[],"I finally got around to doing something I've been wanting to do for a long time: I launched a Substack 🥳 This will be my 'safe space' for ranting about all things SEO and AI Search, when I have a lot to say, but too much to fit in a social media post. My first post is a reflection on the SEO/GEO/AEO industry in 2025, filled with a lot of opinions and hot takes, what I learned, and where I see things going in 2026. Check it out and subscribe if you feel so inclined! https://lnkd.in/e6wArN5d","https://www.linkedin.com/posts/lily-ray-44755615_a-reflection-on-seo-geo-ai-search-in-2025-activity-7419213086412251136-etQU?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAAF20lcsBaMijVZH1XiDagZEAZlQ-3O_zrv0",1768878242,"article",96,1768892433,"I finally got around to doing something I've been wanting to do for a long time: I launched a Substack 🥳 \n\nThis will be my 'safe space' for ranting about all things SEO and AI Search, when I have a lot to say, but too much to fit in a social media post.\n\nMy first post is a reflection on the SEO/GEO/AEO industry in 2025, filled with a lot of opinions and hot takes, what I learned, and where I see things going in 2026. \n\nCheck it out and subscribe if you feel so inclined! \n\nhttps://lnkd.in/e6wArN5d","personal_story",495,"announcement",[97,98,99],"SEO strategy","AI in search","Substack publishing","I finally got around to doing something I've been wanting to do for a long time: I launched a Substack 🥳 This will be my 'saf",174,"2026-01-20T03:04:02",{"analysis":23,"avatar":9,"comments":104,"content":105,"creator_slug":10,"date_created":106,"date_updated":107,"document":23,"embed_url":108,"entity_urn":109,"id":110,"images":111,"language":23,"likes":113,"metadata":114,"name":8,"post_date":132,"post_type":72,"profile_urn":42,"shares":116,"status":58,"url":119,"video":23},55,"Fun fact for AI search: when ChatGPT (and other LLMs) are retrieving snippets from Google's search results (presumably using scrapers like SerpAPI), they aren't retrieving exact meta descriptions; they are retrieving whatever Google dynamically re-wrote the meta description to based on the query.\u003Cbr>\u003Cbr>As this 2020 study from Ahrefs showed us several years back, the majority (62%) of meta descriptions are overwritten by Google (!!). \u003Cbr>\u003Cbr>Google rewrites the descriptions to better answer the user query and this is done dynamically, so different users might see different snippets at different points in the day. Optimizing the meta description is one step in trying to encourage Google to show a certain snippet in the SERP, but it is certainly *NOT* guaranteed.\u003Cbr>\u003Cbr>This has become even more true with AI - now with Web Guide, Google is increasingly using AI to rewrite the meta description based on the user query.\u003Cbr>\u003Cbr>Also - it's not just meta descriptions that get rewritten. I wrote an article in 2021 about how Google started aggressively overwriting \u003Ctitle> tags as well using various content on the page (H1, internal links, etc.). Link in comments.\u003Cbr>\u003Cbr>Just something to keep in mind when optimizing for AI search - your \"optimizations\" are definitely not guaranteed to be picked up from search engines as is.","2026-01-28T00:20:22.000Z","2026-01-28T02:10:02.000Z","https://www.linkedin.com/embed/feed/update/urn:li:share:7421964111309123585","urn:li:activity:7421964112429232129",391453,[112],"https://cms.contentin.io/assets/5097ecd1-2e12-4f44-bf48-2d2b2c9aa0f9",304,{"likes":113,"video":23,"avatar":9,"images":115,"shares":116,"content":117,"post_id":110,"comments":104,"cta_type":118,"has_hook":5,"post_url":119,"post_urn":109,"post_date":120,"post_type":72,"word_count":121,"author_name":8,"author_slug":10,"profile_urn":42,"content_type":43,"date_created":122,"full_content":123,"gap_category":46,"hook_pattern":124,"content_length":125,"post_structure":49,"detected_topics":126,"first_125_chars":130,"engagement_score":131,"has_numbered_list":56},[112],18,"Fun fact for AI search: when ChatGPT (and other LLMs) are retrieving snippets from Google's search results (presumably using scrapers like SerpAPI), they aren't retrieving exact meta descriptions; they are retrieving whatever Google dynamically re-wrote the meta description to based on the query. As this 2020 study from Ahrefs showed us several years back, the majority (62%) of meta descriptions are overwritten by Google (!!). Google rewrites the descriptions to better answer the user query and this is done dynamically, so different users might see different snippets at different points in the day. Optimizing the meta description is one step in trying to encourage Google to show a certain snippet in the SERP, but it is certainly *NOT* guaranteed. This has become even more true with AI - now with Web Guide, Google is increasingly using AI to rewrite the meta description based on the user query. Also - it's not just meta descriptions that get rewritten. I wrote an article in 2021 about how Google started aggressively overwriting tags as well using various content on the page (H1, internal links, etc.). Link in comments. Just something to keep in mind when optimizing for AI search - your \"optimizations\" are definitely not guaranteed to be picked up from search engines as is.","none","https://www.linkedin.com/posts/lily-ray-44755615_fun-fact-for-ai-search-when-chatgpt-and-activity-7421964112429232129-lR-k?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAAArZSRcBNud5xgo9xkoXo4rMho4Afh8JQGk",1769534138,212,1769559622,"Fun fact for AI search: when ChatGPT (and other LLMs) are retrieving snippets from Google's search results (presumably using scrapers like SerpAPI), they aren't retrieving exact meta descriptions; they are retrieving whatever Google dynamically re-wrote the meta description to based on the query.\n\nAs this 2020 study from Ahrefs showed us several years back, the majority (62%) of meta descriptions are overwritten by Google (!!). \n\nGoogle rewrites the descriptions to better answer the user query and this is done dynamically, so different users might see different snippets at different points in the day. Optimizing the meta description is one step in trying to encourage Google to show a certain snippet in the SERP, but it is certainly *NOT* guaranteed.\n\nThis has become even more true with AI - now with Web Guide, Google is increasingly using AI to rewrite the meta description based on the user query.\n\nAlso - it's not just meta descriptions that get rewritten. I wrote an article in 2021 about how Google started aggressively overwriting \u003Ctitle> tags as well using various content on the page (H1, internal links, etc.). Link in comments.\n\nJust something to keep in mind when optimizing for AI search - your \"optimizations\" are definitely not guaranteed to be picked up from search engines as is.","statistic",1292,[127,128,129],"SERP snippet rewriting","AI search results","on-page content rewriting","Fun fact for AI search: when ChatGPT (and other LLMs) are retrieving snippets from Google's search results (presumably using ",377,"2026-01-27T17:15:38",{"analysis":23,"avatar":9,"comments":134,"content":135,"creator_slug":10,"date_created":136,"date_updated":137,"document":23,"embed_url":138,"entity_urn":139,"id":140,"images":141,"language":23,"likes":142,"metadata":143,"name":8,"post_date":158,"post_type":40,"profile_urn":42,"shares":145,"status":58,"url":147,"video":23},30,"Interesting how thousands of people across the search marketing space suddenly sound like this across their social media posts and comments:\u003Cbr>\u003Cbr>“This really encapsulates the ontological reorientation we’re seeing in search and information retrieval. We’re moving from deterministic keyword frameworks toward probabilistic, entity-centric systems where generative models synthesize meaning across contextual, relational, and latent signals. AEO and GEO aren’t merely tactical evolutions — they represent a structural reframing of how machine intelligence mediates knowledge, relevance, and discoverability at scale.”","2026-01-28T16:00:16.000Z","2026-01-29T02:05:05.000Z","https://www.linkedin.com/embed/feed/update/urn:li:share:7422288203598032896","urn:li:activity:7422288204088688640",391492,[],141,{"likes":142,"video":23,"avatar":9,"images":144,"shares":145,"content":146,"post_id":140,"comments":134,"cta_type":118,"has_hook":5,"post_url":147,"post_urn":139,"post_date":148,"post_type":40,"word_count":149,"author_name":8,"author_slug":10,"profile_urn":42,"content_type":43,"date_created":150,"full_content":151,"gap_category":46,"hook_pattern":47,"content_length":152,"post_structure":49,"detected_topics":153,"first_125_chars":157,"engagement_score":14,"has_numbered_list":56},[],0,"Interesting how thousands of people across the search marketing space suddenly sound like this across their social media posts and comments: “This really encapsulates the ontological reorientation we’re seeing in search and information retrieval. We’re moving from deterministic keyword frameworks toward probabilistic, entity-centric systems where generative models synthesize meaning across contextual, relational, and latent signals. AEO and GEO aren’t merely tactical evolutions — they represent a structural reframing of how machine intelligence mediates knowledge, relevance, and discoverability at scale.”","https://www.linkedin.com/posts/lily-ray-44755615_interesting-how-thousands-of-people-across-activity-7422288204088688640-hXuW?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAACqRF94B9TvM9f-BCXT--XyBrhkxvy6s_7c",1769611407,79,1769616016,"Interesting how thousands of people across the search marketing space suddenly sound like this across their social media posts and comments:\n\n“This really encapsulates the ontological reorientation we’re seeing in search and information retrieval. We’re moving from deterministic keyword frameworks toward probabilistic, entity-centric systems where generative models synthesize meaning across contextual, relational, and latent signals. AEO and GEO aren’t merely tactical evolutions — they represent a structural reframing of how machine intelligence mediates knowledge, relevance, and discoverability at scale.”",612,[154,155,156],"search marketing","information retrieval","generative AI","Interesting how thousands of people across the search marketing space suddenly sound like this across their social media post","2026-01-28T14:43:27",{"analysis":23,"avatar":9,"comments":160,"content":161,"creator_slug":10,"date_created":162,"date_updated":163,"document":23,"embed_url":164,"entity_urn":165,"id":166,"images":167,"language":23,"likes":121,"metadata":169,"name":8,"post_date":187,"post_type":72,"profile_urn":42,"shares":171,"status":58,"url":173,"video":23},29,"Good news: earlier this morning I spotted an AI Overview with ZERO sources. No right sidebar, no sources below the answer, etc.\u003Cbr>\u003Cbr>I pointed this out to Google on X today and actually just got a response from a Googler: turns out this is a bug!\u003Cbr>\u003Cbr>Small victories? 😂 🫠","2026-02-05T05:40:29.000Z","2026-02-06T03:10:01.000Z","https://www.linkedin.com/embed/feed/update/urn:li:share:7424930218756231168","urn:li:activity:7424930219687370752",391871,[168],"https://cms.contentin.io/assets/cb10ceaf-3037-4661-b09d-23af95811db8",{"likes":121,"video":23,"avatar":9,"images":170,"shares":171,"content":172,"post_id":166,"comments":160,"cta_type":118,"has_hook":5,"post_url":173,"post_urn":165,"post_date":174,"post_type":72,"word_count":175,"author_name":8,"author_slug":10,"profile_urn":42,"content_type":43,"date_created":176,"full_content":177,"gap_category":178,"hook_pattern":47,"content_length":179,"post_structure":180,"detected_topics":181,"first_125_chars":185,"engagement_score":186,"has_numbered_list":56},[168],1,"Good news: earlier this morning I spotted an AI Overview with ZERO sources. No right sidebar, no sources below the answer, etc. I pointed this out to Google on X today and actually just got a response from a Googler: turns out this is a bug! Small victories? 😂 🫠","https://www.linkedin.com/posts/lily-ray-44755615_good-news-earlier-this-morning-i-spotted-activity-7424930219687370752-tcpT?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAAEFs0N4BjmHKIMYKDQqtQLKHHg9KmFzH-ig",1770241313,50,1770270029,"Good news: earlier this morning I spotted an AI Overview with ZERO sources. No right sidebar, no sources below the answer, etc.\n\nI pointed this out to Google on X today and actually just got a response from a Googler: turns out this is a bug!\n\nSmall victories? 😂 🫠","personal",264,"story_lesson",[182,183,184],"AI content provenance","bug reporting / product quality","tech industry feedback on social media","Good news: earlier this morning I spotted an AI Overview with ZERO sources. No right sidebar, no sources below the answer, et",242,"2026-02-04T21:41:53",{"analysis":23,"avatar":9,"comments":189,"content":190,"creator_slug":10,"date_created":191,"date_updated":192,"document":23,"embed_url":193,"entity_urn":194,"id":195,"images":196,"language":23,"likes":198,"metadata":199,"name":8,"post_date":215,"post_type":72,"profile_urn":42,"shares":201,"status":58,"url":203,"video":23},9,"One of my main recommendations since AI search entered the SEO conversation is to not do things for GEO/AEO that could hurt your organic search performance.\u003Cbr>\u003Cbr>Many popular GEO tactics from the past two years fall into a grey area with search, where they could run the risk of getting flagged by an algorithm update or manual action.\u003Cbr>\u003Cbr>I recently wrote about this with self-promotional listicle articles, but I’ve seen many other examples of sites employing tactics for GEO that meet Google’s criteria for spam policies like “scaled content abuse,” “doorway pages” and/or “cloaking.” \u003Cbr>\u003Cbr>So I’ve been curious: what is the true connection between a site’s organic visibility and its AI search visibility? If your site is demoted in organic search, how does that impact your AI search performance? \u003Cbr>\u003Cbr>I drilled down into the performance of 11 subfolders within sites recently hit by Google algorithm updates to see if I could spot any trends and yeah… for these sites, it looks like SEO performance and AI search citation performance are closely aligned.\u003Cbr>\u003Cbr>ChatGPT in particular closely follows the organic search trend these sites saw on Google 🤯\u003Cbr>\u003Cbr>Check out the full post in my latest Substack article, linked below!","2026-02-18T07:00:58.000Z","2026-02-19T02:10:01.000Z","https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7429697686292938752","urn:li:activity:7429697687190634496",392486,[197],"https://cms.contentin.io/assets/24136934-e7ba-44f3-9b66-11cad0b4e255",116,{"likes":198,"video":23,"avatar":9,"images":200,"shares":201,"content":202,"post_id":195,"comments":189,"cta_type":37,"has_hook":5,"post_url":203,"post_urn":194,"post_date":204,"post_type":72,"word_count":205,"author_name":8,"author_slug":10,"profile_urn":42,"content_type":43,"date_created":206,"full_content":207,"gap_category":46,"hook_pattern":47,"content_length":208,"post_structure":209,"detected_topics":210,"first_125_chars":213,"engagement_score":214,"has_numbered_list":56},[197],4,"One of my main recommendations since AI search entered the SEO conversation is to not do things for GEO/AEO that could hurt your organic search performance. Many popular GEO tactics from the past two years fall into a grey area with search, where they could run the risk of getting flagged by an algorithm update or manual action. I recently wrote about this with self-promotional listicle articles, but I’ve seen many other examples of sites employing tactics for GEO that meet Google’s criteria for spam policies like “scaled content abuse,” “doorway pages” and/or “cloaking.” So I’ve been curious: what is the true connection between a site’s organic visibility and its AI search visibility? If your site is demoted in organic search, how does that impact your AI search performance? I drilled down into the performance of 11 subfolders within sites recently hit by Google algorithm updates to see if I could spot any trends and yeah… for these sites, it looks like SEO performance and AI search citation performance are closely aligned. ChatGPT in particular closely follows the organic search trend these sites saw on Google 🤯 Check out the full post in my latest Substack article, linked below!","https://www.linkedin.com/posts/lily-ray-44755615_one-of-my-main-recommendations-since-ai-search-activity-7429697687190634496-u3GX?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAACW_N6cB_a0uV6oM1ui166O311QgH-J6HkQ",1771377966,199,1771398058,"One of my main recommendations since AI search entered the SEO conversation is to not do things for GEO/AEO that could hurt your organic search performance.\n\nMany popular GEO tactics from the past two years fall into a grey area with search, where they could run the risk of getting flagged by an algorithm update or manual action.\n\nI recently wrote about this with self-promotional listicle articles, but I’ve seen many other examples of sites employing tactics for GEO that meet Google’s criteria for spam policies like “scaled content abuse,” “doorway pages” and/or “cloaking.” \n\nSo I’ve been curious: what is the true connection between a site’s organic visibility and its AI search visibility? If your site is demoted in organic search, how does that impact your AI search performance? \n\nI drilled down into the performance of 11 subfolders within sites recently hit by Google algorithm updates to see if I could spot any trends and yeah… for these sites, it looks like SEO performance and AI search citation performance are closely aligned.\n\nChatGPT in particular closely follows the organic search trend these sites saw on Google 🤯\n\nCheck out the full post in my latest Substack article, linked below!",1201,"case_study",[97,211,212],"AI search visibility","spam policy compliance in SEO","One of my main recommendations since AI search entered the SEO conversation is to not do things for GEO/AEO that could hurt y",129,"2026-02-18T01:26:06",{"analysis":217,"avatar":9,"comments":218,"content":219,"creator_slug":10,"date_created":220,"date_updated":221,"document":23,"embed_url":222,"entity_urn":223,"id":224,"images":225,"language":23,"likes":226,"metadata":227,"name":8,"post_date":244,"post_type":40,"profile_urn":42,"shares":229,"status":58,"url":231,"video":23},"\u003Ch3>Top 3 Reasons This Post Went Viral\u003C/h3>\n\u003Col>\n\t\u003Cli>\u003Cstrong>Attention-Grabbing Hook\u003C/strong>\n\t\t\u003Cul>\n\t\t\t\u003Cli>Opening with a personal statement about listening to a respected figure (Britney) establishes credibility and piques curiosity.\u003C/li>\n\t\t\u003C/ul>\n\t\u003C/li>\n\t\u003Cli>\u003Cstrong>Valuable Insight Shared\u003C/strong>\n\t\t\u003Cul>\n\t\t\t\u003Cli>Offers actionable advice on a relevant topic (optimizing for search engines and AI), making the post informative and useful for the audience.\u003C/li>\n\t\t\u003C/ul>\n\t\u003C/li>\n\t\u003Cli>\u003Cstrong>Unique Perspective\u003C/strong>\n\t\t\u003Cul>\n\t\t\t\u003Cli>Combines popular tech topics (AI and search engines) with a playful nod to a known personality, creating a unique angle that engages readers.\u003C/li>\n\t\t\u003C/ul>\n\t\u003C/li>\n\u003C/ol>\n\n\u003Cdiv>\n\u003Ch3 class=\"text-xl font-bold mb-3\">Plug & Play Template\u003C/h3>\n\t\u003Cpre class=\"bg-gray-800 text-white p-4 rounded-lg text-sm whitespace-pre-wrap\">I've said this before, but it's still true: when [Influential Figure] posts, I listen closely.\u003Cbr>\u003Cbr>\"[Valuable Insight or Quote]\"\u003Cbr>\u003Cbr>[Optional Emoji]\u003C/pre>\n\u003C/div>",26,"I've said this before, but it's still true: when Britney posts, I listen closely.\u003Cbr>\u003Cbr>\"Stop optimizing for 'AI.' Optimize for search engines (so retrieval-based AI can cite you) + earn third-party coverage (so the model already knows you before the prompt is typed).\"\u003Cbr>\u003Cbr>🫡","2026-02-25T10:42:17.000Z","2026-03-12T18:48:33.000Z","https://www.linkedin.com/embed/feed/update/urn:li:share:7432073471297490945","urn:li:activity:7432073471737880576",392836,[],388,{"likes":226,"video":23,"avatar":9,"images":228,"shares":229,"content":230,"post_id":224,"comments":218,"cta_type":118,"has_hook":5,"post_url":231,"post_urn":223,"post_date":232,"post_type":40,"word_count":233,"author_name":8,"author_slug":10,"profile_urn":42,"content_type":43,"date_created":234,"full_content":235,"gap_category":236,"hook_pattern":47,"content_length":237,"post_structure":49,"detected_topics":238,"first_125_chars":242,"engagement_score":243,"has_numbered_list":56},[],40,"I've said this before, but it's still true: when Britney posts, I listen closely. \"Stop optimizing for 'AI.' Optimize for search engines (so retrieval-based AI can cite you) + earn third-party coverage (so the model already knows you before the prompt is typed).\" 🫡","https://www.linkedin.com/posts/lily-ray-44755615_llms-favor-content-that-does-x-is-not-a-activity-7432073471737880576-nSIS?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAABuxQPsB9DAXOP6314kBWPuiGaRW0h_twaQ",1771944397,44,1772016137,"I've said this before, but it's still true: when Britney posts, I listen closely.\n\n\"Stop optimizing for 'AI.' Optimize for search engines (so retrieval-based AI can cite you) + earn third-party coverage (so the model already knows you before the prompt is typed).\"\n\n🫡","growth",266,[239,240,241],"content strategy","SEO","public relations","I've said this before, but it's still true: when Britney posts, I listen closely. \"Stop optimizing for 'AI.' Optimize for sea",454,"2026-02-24T14:46:37",{"analysis":23,"avatar":9,"comments":246,"content":247,"creator_slug":10,"date_created":248,"date_updated":249,"document":23,"embed_url":250,"entity_urn":251,"id":252,"images":253,"language":23,"likes":254,"metadata":255,"name":8,"post_date":270,"post_type":40,"profile_urn":42,"shares":257,"status":58,"url":259,"video":23},16,"“Basically, hundreds of sites have published AI-generated content and never checked whether the links in those articles actually point to real pages.” \u003Cbr>\u003Cbr>I’ve seen this in my audits too. Including utm parameters pointing to ChatGPT 🤦🏽♀️🤦🏽♀️🤦🏽♀️\u003Cbr>\u003Cbr>Very smart move to use it for topic research though. Great post Tim Soulo","2026-03-02T20:40:43.000Z","2026-03-03T02:10:02.000Z","https://www.linkedin.com/embed/feed/update/urn:li:share:7434235086969065472","urn:li:activity:7434235087854084097",393127,[],178,{"likes":254,"video":23,"avatar":9,"images":256,"shares":257,"content":258,"post_id":252,"comments":246,"cta_type":118,"has_hook":5,"post_url":259,"post_urn":251,"post_date":260,"post_type":40,"word_count":175,"author_name":8,"author_slug":10,"profile_urn":42,"content_type":43,"date_created":261,"full_content":262,"gap_category":236,"hook_pattern":47,"content_length":263,"post_structure":49,"detected_topics":264,"first_125_chars":268,"engagement_score":269,"has_numbered_list":56},[],8,"“Basically, hundreds of sites have published AI-generated content and never checked whether the links in those articles actually point to real pages.” I’ve seen this in my audits too. Including utm parameters pointing to ChatGPT 🤦🏽♀️🤦🏽♀️🤦🏽♀️ Very smart move to use it for topic research though. Great post Tim Soulo","https://www.linkedin.com/posts/lily-ray-44755615_i-just-discovered-a-brand-new-and-totally-activity-7434235087854084097-QINl?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAAEhvf9IB_s7a336Nl1fy8v5fVZ7RIJy9UmI",1772459766,1772484043,"“Basically, hundreds of sites have published AI-generated content and never checked whether the links in those articles actually point to real pages.” \n\nI’ve seen this in my audits too. Including utm parameters pointing to ChatGPT 🤦🏽♀️🤦🏽♀️🤦🏽♀️\n\nVery smart move to use it for topic research though. Great post Tim Soulo",324,[265,266,267],"content quality","link integrity / URL auditing","AI in content research","“Basically, hundreds of sites have published AI-generated content and never checked whether the links in those articles actua",202,"2026-03-02T13:56:06",{"analysis":23,"avatar":9,"comments":272,"content":273,"creator_slug":10,"date_created":274,"date_updated":275,"document":23,"embed_url":276,"entity_urn":277,"id":278,"images":279,"language":23,"likes":280,"metadata":281,"name":8,"post_date":295,"post_type":89,"profile_urn":42,"shares":19,"status":58,"url":284,"video":23},28,"Ever since I learned that some new AI Search companies are paying individuals to post specific, promotional messaging about SEO/GEO on social platforms (including the idea that SEO is dead), it's caused me to question a lot of the posts I see on here, X, Reddit, etc. 🤨 \u003Cbr>\u003Cbr>Especially given that many of them appear to use similar messaging 🤨🤨\u003Cbr>\u003Cbr>(BTW, I also receive offers for posts like this. For the record, my posts are never sponsored and have never been sponsored, and if they ever are I will make that abundantly clear.)","2026-03-04T16:20:32.000Z","2026-03-05T02:05:04.000Z","https://www.linkedin.com/embed/feed/update/urn:li:share:7434978494079479809","urn:li:activity:7434978494960500736",393228,[],127,{"likes":280,"video":23,"avatar":9,"images":282,"shares":19,"content":283,"post_id":278,"comments":272,"cta_type":118,"has_hook":5,"post_url":284,"post_urn":277,"post_date":285,"post_type":89,"word_count":286,"author_name":8,"author_slug":10,"profile_urn":42,"content_type":43,"date_created":287,"full_content":288,"gap_category":236,"hook_pattern":93,"content_length":289,"post_structure":49,"detected_topics":290,"first_125_chars":293,"engagement_score":294,"has_numbered_list":56},[],"Ever since I learned that some new AI Search companies are paying individuals to post specific, promotional messaging about SEO/GEO on social platforms (including the idea that SEO is dead), it's caused me to question a lot of the posts I see on here, X, Reddit, etc. 🤨 Especially given that many of them appear to use similar messaging 🤨🤨 (BTW, I also receive offers for posts like this. For the record, my posts are never sponsored and have never been sponsored, and if they ever are I will make that abundantly clear.)","https://www.linkedin.com/posts/lily-ray-44755615_from-the-seo-community-on-reddit-fyi-geos-activity-7434978494960500736-r-b2?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAACkYlAQBRTNz8CdXZeg6hzVz7QVXcc1syiY",1772637008,93,1772641232,"Ever since I learned that some new AI Search companies are paying individuals to post specific, promotional messaging about SEO/GEO on social platforms (including the idea that SEO is dead), it's caused me to question a lot of the posts I see on here, X, Reddit, etc. 🤨 \n\nEspecially given that many of them appear to use similar messaging 🤨🤨\n\n(BTW, I also receive offers for posts like this. For the record, my posts are never sponsored and have never been sponsored, and if they ever are I will make that abundantly clear.)",524,[240,291,292],"AI in marketing","sponsored content / influencer marketing ethics","Ever since I learned that some new AI Search companies are paying individuals to post specific, promotional messaging about S",160,"2026-03-04T15:10:08",{"analysis":297,"avatar":9,"comments":298,"content":299,"creator_slug":10,"date_created":300,"date_updated":301,"document":23,"embed_url":302,"entity_urn":303,"id":304,"images":305,"language":23,"likes":306,"metadata":23,"name":8,"post_date":307,"post_type":40,"profile_urn":42,"shares":145,"status":58,"url":308,"video":23},"\u003Ch3>Top 3 Reasons This Post Went Viral\u003C/h3>\n\u003Col>\n\t\u003Cli>\u003Cstrong>Strong Emotional Hook\u003C/strong>\n\t\t\u003Cul>\n\t\t\t\u003Cli>Uses enthusiasm and anticipation (\"really big and exciting announcement\") to spark curiosity and engagement from readers.\u003C/li>\n\t\t\u003C/ul>\n\t\u003C/li>\n\t\u003Cli>\u003Cstrong>Humor and Relatability\u003C/strong>\n\t\t\u003Cul>\n\t\t\t\u003Cli>Incorporates humor effectively with a playful twist on the promise of seriousness, making it more relatable and shareable.\u003C/li>\n\t\t\u003C/ul>\n\t\u003C/li>\n\t\u003Cli>\u003Cstrong>Teasing Strategy\u003C/strong>\n\t\t\u003Cul>\n\t\t\t\u003Cli>Creates a suspenseful setup that encourages audience return for the follow-up announcement, increasing engagement and potential for comments.\u003C/li>\n\t\t\u003C/ul>\n\t\u003C/li>\n\u003C/ol>\n\n\u003Cdiv>\n\u003Ch3 class=\"text-xl font-bold mb-3\">Plug & Play Template\u003C/h3>\n\t\u003Cpre class=\"bg-gray-800 text-white p-4 rounded-lg text-sm whitespace-pre-wrap\">I have a really big and exciting announcement to make [EMOJI]\u003Cbr>\u003Cbr>…but in the interest of being taken seriously, I will be sharing it [TIME FRAME] [EMOJI]\u003C/pre>\n\u003C/div>",23,"I have a really big and exciting announcement to make 🥳\u003Cbr>\u003Cbr>…but in the interest of being taken seriously, I will be sharing it tomorrow 😂","2026-04-01T14:40:32.000Z","2026-04-03T15:06:59.000Z","https://www.linkedin.com/embed/feed/update/urn:li:share:7445098103071858688","urn:li:activity:7445098103512125440",394474,[],170,"2026-04-01T13:21:51","https://www.linkedin.com/posts/lily-ray-44755615_i-have-a-really-big-and-exciting-announcement-activity-7445098103512125440-lORX?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAADdy03UBmCXurLc41DZwuP9Q9Rg_sXhdGgU",{"analysis":23,"avatar":9,"comments":310,"content":311,"creator_slug":10,"date_created":312,"date_updated":313,"document":23,"embed_url":314,"entity_urn":315,"id":316,"images":317,"language":23,"likes":319,"metadata":320,"name":8,"post_date":336,"post_type":72,"profile_urn":42,"shares":145,"status":58,"url":324,"video":23},14,"Big announcement!\u003Cbr>\u003Cbr>After 16 years in SEO, today I'm launching something I've been building toward for a long time. 🥳 \u003Cbr>\u003Cbr>Introducing Algorythmic: my new SEO and AI search consultancy.\u003Cbr>\u003Cbr>For the past decade+, I've led award-winning SEO teams at agencies. I've spoken at ~100 conferences. I've spent thousands of hours analyzing Google algorithm updates, studying E-E-A-T, and more recently, figuring out how brands can show up well in AI-driven search.\u003Cbr>\u003Cbr>Now I'm channeling all of that into something of my own.\u003Cbr>\u003Cbr>Through Algorythmic, I'll be selectively working with brands 1:1 on SEO consulting, AI search optimization (AEO/GEO), E-E-A-T strategy, content quality audits, Google Discover, algorithm update recovery, hourly training, and more. \u003Cbr>\u003Cbr>I'm also excited to announce that as part of this launch, I will be continuing my role as VP of SEO & AI Search at Amsive, where I still oversee an incredible team of 30+ SEO experts (who won \"Best Enterprise SEO Team\" in 2025, according to the Search Engine Land awards!).\u003Cbr>\u003Cbr>Algorythmic will allow me to take on solo projects that are a strong personal fit for my skills and experience. Check out the comments for the link to my new site.\u003Cbr>\u003Cbr>BTW, if you're curious about the name Algorythmic: it's a mashup of \"algorithm\" and \"rhythm.\" If you know me, you know those are the two things that have defined my entire life (especially 'rhythm'). The full origin story (involving a fictional SEO-themed deli my Amsive team created in 2019) is on the blog - link also in comments.\u003Cbr>\u003Cbr>I'm being very intentional about the work I take on through Algorythmic. If you think we'd be a good fit, I'd love to hear from you. Check out the new site and get in touch!","2026-04-02T13:40:52.000Z","2026-04-03T02:05:04.000Z","https://www.linkedin.com/embed/feed/update/urn:li:share:7445461363755450369","urn:li:activity:7445461365109993472",394532,[318],"https://cms.contentin.io/assets/202940ab-7b11-42b4-8861-182ff9c2c062",104,{"likes":319,"video":23,"avatar":9,"images":321,"shares":145,"content":322,"post_id":316,"comments":310,"cta_type":323,"has_hook":5,"post_url":324,"post_urn":315,"post_date":325,"post_type":72,"word_count":326,"author_name":8,"author_slug":10,"profile_urn":42,"content_type":43,"date_created":327,"full_content":328,"gap_category":46,"hook_pattern":93,"content_length":329,"post_structure":95,"detected_topics":330,"first_125_chars":334,"engagement_score":335,"has_numbered_list":56},[318],"Big announcement! After 16 years in SEO, today I'm launching something I've been building toward for a long time. 🥳 Introducing Algorythmic: my new SEO and AI search consultancy. For the past decade+, I've led award-winning SEO teams at agencies. I've spoken at ~100 conferences. I've spent thousands of hours analyzing Google algorithm updates, studying E-E-A-T, and more recently, figuring out how brands can show up well in AI-driven search. Now I'm channeling all of that into something of my own. Through Algorythmic, I'll be selectively working with brands 1:1 on SEO consulting, AI search optimization (AEO/GEO), E-E-A-T strategy, content quality audits, Google Discover, algorithm update recovery, hourly training, and more. I'm also excited to announce that as part of this launch, I will be continuing my role as VP of SEO & AI Search at Amsive, where I still oversee an incredible team of 30+ SEO experts (who won \"Best Enterprise SEO Team\" in 2025, according to the Search Engine Land awards!). Algorythmic will allow me to take on solo projects that are a strong personal fit for my skills and experience. Check out the comments for the link to my new site. BTW, if you're curious about the name Algorythmic: it's a mashup of \"algorithm\" and \"rhythm.\" If you know me, you know those are the two things that have defined my entire life (especially 'rhythm'). The full origin story (involving a fictional SEO-themed deli my Amsive team created in 2019) is on the blog - link also in comments. I'm being very intentional about the work I take on through Algorythmic. If you think we'd be a good fit, I'd love to hear from you. Check out the new site and get in touch!","multiple","https://www.linkedin.com/posts/lily-ray-44755615_big-announcement-after-16-years-in-seo-activity-7445461365109993472-p09H?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAAEDHVaQB7hlMCdQ52qeZy8YZGE7bT29Ss8g",1775136319,287,1775137252,"Big announcement!\n\nAfter 16 years in SEO, today I'm launching something I've been building toward for a long time. 🥳 \n\nIntroducing Algorythmic: my new SEO and AI search consultancy.\n\nFor the past decade+, I've led award-winning SEO teams at agencies. I've spoken at ~100 conferences. I've spent thousands of hours analyzing Google algorithm updates, studying E-E-A-T, and more recently, figuring out how brands can show up well in AI-driven search.\n\nNow I'm channeling all of that into something of my own.\n\nThrough Algorythmic, I'll be selectively working with brands 1:1 on SEO consulting, AI search optimization (AEO/GEO), E-E-A-T strategy, content quality audits, Google Discover, algorithm update recovery, hourly training, and more. \n\nI'm also excited to announce that as part of this launch, I will be continuing my role as VP of SEO & AI Search at Amsive, where I still oversee an incredible team of 30+ SEO experts (who won \"Best Enterprise SEO Team\" in 2025, according to the Search Engine Land awards!).\n\nAlgorythmic will allow me to take on solo projects that are a strong personal fit for my skills and experience. Check out the comments for the link to my new site.\n\nBTW, if you're curious about the name Algorythmic: it's a mashup of \"algorithm\" and \"rhythm.\" If you know me, you know those are the two things that have defined my entire life (especially 'rhythm'). The full origin story (involving a fictional SEO-themed deli my Amsive team created in 2019) is on the blog - link also in comments.\n\nI'm being very intentional about the work I take on through Algorythmic. If you think we'd be a good fit, I'd love to hear from you. Check out the new site and get in touch!",1678,[331,332,333],"SEO consulting","AI search optimization","E-E-A-T strategy","Big announcement! After 16 years in SEO, today I'm launching something I've been building toward for a long time. 🥳 Introduci",118,"2026-04-02T13:25:19",{"analysis":338,"avatar":9,"comments":229,"content":339,"creator_slug":10,"date_created":340,"date_updated":341,"document":23,"embed_url":342,"entity_urn":343,"id":344,"images":345,"language":23,"likes":346,"metadata":347,"name":8,"post_date":361,"post_type":40,"profile_urn":42,"shares":246,"status":58,"url":350,"video":23},"\u003Ch3>Top 3 Reasons This Post Went Viral\u003C/h3>\n\u003Col>\n\t\u003Cli>\u003Cstrong>Relatable and Timely Topic\u003C/strong>\n\t\t\u003Cul>\n\t\t\t\u003Cli>The post addresses a common concern among professionals in the SEO space, making it relevant and relatable, especially amidst the growing trend of AI tools.\u003C/li>\n\t\t\u003C/ul>\n\t\u003C/li>\n\t\u003Cli>\u003Cstrong>Humorous and Engaging Tone\u003C/strong>\n\t\t\u003Cul>\n\t\t\t\u003Cli>Utilizes humor with a light-hearted jab at AI tools, fostering engagement through entertainment and relatability, which encourages likes and shares.\u003C/li>\n\t\t\u003C/ul>\n\t\u003C/li>\n\t\u003Cli>\u003Cstrong>Strong Visual Element\u003C/strong>\n\t\t\u003Cul>\n\t\t\t\u003Cli>The use of emojis adds a visual component that captures attention and enhances the emotional appeal, making it more memorable.\u003C/li>\n\t\t\u003C/ul>\n\t\u003C/li>\n\u003C/ol>\n\n\u003Cdiv>\n\u003Ch3 class=\"text-xl font-bold mb-3\">Plug & Play Template\u003C/h3>\n\t\u003Cpre class=\"bg-gray-800 text-white p-4 rounded-lg text-sm whitespace-pre-wrap\">Friendly reminder to be very careful taking [Specific Advice] from [Subject/Tool]; they will confidently make statements that simply aren’t true in many cases, because [Key Limitation of the Tool].\u003Cbr>\u003Cbr>This includes [Specific Tool/Example]. 🫠🫠\u003C/pre>\n\u003C/div>","Friendly reminder to be very careful taking technical SEO advice from LLMs; they will confidently make statements about how sites operate that simply aren’t true in many cases, because most LLMs can’t render JavaScript.\u003Cbr>\u003Cbr>This includes Claude. 🫠🫠","2026-04-03T17:40:29.000Z","2026-04-05T07:23:27.000Z","https://www.linkedin.com/embed/feed/update/urn:li:share:7445845020647038977","urn:li:activity:7445845021175545856",394579,[],246,{"likes":346,"video":23,"avatar":9,"images":348,"shares":246,"content":349,"post_id":344,"comments":229,"cta_type":118,"has_hook":5,"post_url":350,"post_urn":343,"post_date":351,"post_type":40,"word_count":352,"author_name":8,"author_slug":10,"profile_urn":42,"content_type":43,"date_created":353,"full_content":354,"gap_category":46,"hook_pattern":47,"content_length":346,"post_structure":49,"detected_topics":355,"first_125_chars":359,"engagement_score":360,"has_numbered_list":56},[],"Friendly reminder to be very careful taking technical SEO advice from LLMs; they will confidently make statements about how sites operate that simply aren’t true in many cases, because most LLMs can’t render JavaScript. This includes Claude. 🫠🫠","https://www.linkedin.com/posts/lily-ray-44755615_friendly-reminder-to-be-very-careful-taking-activity-7445845021175545856-ke7e?utm_source=combined_share_message&utm_medium=member_desktop&rcm=ACoAABXWSDsBRDKBdVxCmXW6KbToEUrvJQ3rCTs",1775227790,38,1775238029,"Friendly reminder to be very careful taking technical SEO advice from LLMs; they will confidently make statements about how sites operate that simply aren’t true in many cases, because most LLMs can’t render JavaScript.\n\nThis includes Claude. 🫠🫠",[356,357,358],"technical SEO","large language models (LLMs)","JavaScript rendering","Friendly reminder to be very careful taking technical SEO advice from LLMs; they will confidently make statements about how 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