Introducing Krissy Cela.

Multi-millionaire biz owner, author and fitfluencer.

This is her story.

Krissy’s core memory unlocks at 4 years old. She recalls being shipped from Albania with her family on a banana lorry into the UK.

Survival was paramount. Her mum worked 3 jobs, while her dad took night shifts as a lorry driver.

Krissy was no stranger to hard work.

In fact, it was the grit and determination displayed by her parents that struck the match within.

Krissy juggled a law degree and documented her fitness journey on the side.

Whilst the gym was Krissy’s safe haven, she noticed something odd…

Women were socialised into being “small and skinny”. That lifting weights makes them “bulky”. It created a dichotomy that men should pump iron; women should do pilates. ❌

6 months post-graduation, she co-founded her first business: EvolveYou.

The aim?

Change how women and fitness marry up.

The online coaching app helps thousands of women worldwide regain confidence and strength, inside & out. (Yes, by lifting weights.)

But disaster came with a vengeance.

The app was hacked. EvolveYou lost 10,000 subscribers in 24 hours. Krissy feared how she’d pay her team, the bills and maintain her community.

Did you think a little blip like that would stop Krissy Cela?

Never. 😏

EvolveYou rebranded. Krissy launched OnerActive (sportswear for women). She released her debut book “Do It For You”. And that was just the beginning.

Today:

👉 Krissy’s grown a community of over 3 million on Instagram.
👉 Both businesses generate over $34 million annually.
👉 The coaching app has 80,000+ subscribers.

The secret?

Krissy’s fuelled by people who underestimate her and a genuine motive to empower women.

It’s not all rainbows and sunshine. Krissy’s battled multiple health scares and sacrificed a tonne to get to where she is.

The success is a direct result of her mantra: Never Give Up. That’s what makes her the top 1% of women in business. (And my personal hero.) ✨

Another hobbyist turned millionaire.

Who’s the next Wonderwoman you want to read about? 👀

#WomenWednesdays #WomenInBusiness #KrissyCela