I am a CEO that doesn't have a graduate degree.
Didnât even go to an elite school for undergrad.
After 25 years of working, I can say with absolute confidence that Iâve never been the smartest one in the room.
What I have done is take risks. Willing to take jobs that other people either didnât want or told me not to take.
When I landed a job at Callaway Golf, 9 out of 10 I talked to said the golf industry would never amount to a âreal careerâ and I should just go get my MBA. Taking that job set the entire path for my career.
While at Callaway, our new CEO bought the Top-Flite brand. No one wanted to touch it. Literally no one! A discount golf ball that felt like a rock and had lost all credibility in golf. When I was asked to manage it with Paul English - it was a risk. I learned more in those 2+ years than I had in the previous 5. Hustle, true P&L management and leading an underdog brand with relentless passion.
When I decided to make the move to Nike Golfâthe Tiger Woods scandal broke. I lost count of the number of people that told me to leave golf and jump to another part of Nike as quickly as I could. âWithout Tiger, Nike Golf doesn't exist.â The risk turned into a massive reward. I learned how to manage a business and brand through crisis and received marketing skills and knowledge from the leading sports brand in the world. My Nike MBA.
After moving back to Utah, the Jazz called with an opportunity to lead their marketing team. The organization hadn't made the playoffs in 5+ years. I heard so many times that it was a bad idea to work for a small market franchise with a losing record. We made the playoffs and launched the TAKE NOTE campaign. I learned so much from working with a solid leadership team and obsessing about our fan experience.
This is not a knock on education or getting an MBA. I believe in constantly seeking knowledge and learning.
Everyone has their own path. Mine has been built on turning risk into meaningful results, with amazing people around me.
In this new yearâpick your path.Â
Believe in yourself.Â
Don't let others define your professional passions.
Take risks.
Own the outcome!
#Marketing #Careers #Branding #Leadership
Didnât even go to an elite school for undergrad.
After 25 years of working, I can say with absolute confidence that Iâve never been the smartest one in the room.
What I have done is take risks. Willing to take jobs that other people either didnât want or told me not to take.
When I landed a job at Callaway Golf, 9 out of 10 I talked to said the golf industry would never amount to a âreal careerâ and I should just go get my MBA. Taking that job set the entire path for my career.
While at Callaway, our new CEO bought the Top-Flite brand. No one wanted to touch it. Literally no one! A discount golf ball that felt like a rock and had lost all credibility in golf. When I was asked to manage it with Paul English - it was a risk. I learned more in those 2+ years than I had in the previous 5. Hustle, true P&L management and leading an underdog brand with relentless passion.
When I decided to make the move to Nike Golfâthe Tiger Woods scandal broke. I lost count of the number of people that told me to leave golf and jump to another part of Nike as quickly as I could. âWithout Tiger, Nike Golf doesn't exist.â The risk turned into a massive reward. I learned how to manage a business and brand through crisis and received marketing skills and knowledge from the leading sports brand in the world. My Nike MBA.
After moving back to Utah, the Jazz called with an opportunity to lead their marketing team. The organization hadn't made the playoffs in 5+ years. I heard so many times that it was a bad idea to work for a small market franchise with a losing record. We made the playoffs and launched the TAKE NOTE campaign. I learned so much from working with a solid leadership team and obsessing about our fan experience.
This is not a knock on education or getting an MBA. I believe in constantly seeking knowledge and learning.
Everyone has their own path. Mine has been built on turning risk into meaningful results, with amazing people around me.
In this new yearâpick your path.Â
Believe in yourself.Â
Don't let others define your professional passions.
Take risks.
Own the outcome!
#Marketing #Careers #Branding #Leadership