Nathan Jun Poekert

700K organic views on Tiktok in a few days. \n\nIt took a team of two people (including myself) with an iPhone, a portable lav mic and a small camera kit to capture them.\n\nWe needed 7-10 minutes on set with each talent to get these three videos. \n\nWe did them all in one take. \n\nWe embraced the mess ups and the external noise and the times that production mistakingly walked into the shot. \n\nThis is what social is meant to be.\n\nStop forcing your social teams to make and post cutdowns of campaign films (and then ask them why it’s not performing well). \n\nLet your social team have time to create and trust their ideas and vision. \n\nGive. Them. Time. On. Set.

you doin okay gurl?

For damn sure am not about to get on here like I’m an expert but in less than 24 hours we grabbed 50K followers at a significantly faster rate vs. other brands in our category. Here’s what the “strategy” was:

• Don’t take it seriously. We posted like everyone else trying to figure out what to do.

• We stopped being a brand and posted like a funny and sarcastic best friend.

• We didn’t overthink ANYTHING. The algorithm is forgiving and everyone is truly just loving anything witty and smart.

• We interacted with brands (even competitors) that we would never interact with on any other platform.

Just play with it y’all. It’s been so fun.

#threads #socialmedia