Nike

Today marks 10 years of Air Max Day, and to celebrate, we’re sharing the behind-the-scenes story of creating the boldest look Max has seen in decades: the Nike Air Max Dn.

“For us, it meant going back to the roots of Air,” says Nike Product Director Reggie Hunter, who helped lead the team that reimagined the platform. “I think what made Air Max originally so special was that it was developed for performance running, and those shoes felt responsive and were low to the ground. They looked fast, sleek, sophisticated. We wanted to revive this look and feel — and that was how the Nike Air Max Dn was born.”

Learn how Reggie and team pulled off the Max revival: https://lnkd.in/gc9HS7k6

And get your own pair of Dns, freshly dropped today: https://lnkd.in/dHWw5jAx

#AirMaxDay #NikeAirMaxDn #JustDoIt

Jordan Brand knows that basketball has the power to fearlessly challenge the most impactful issues of our day, including systemic racism. But real change is possible only with a more complete understanding of how structural racism has impacted American history.
 
To spark change at the local level, the Jordan Black Community Commitment (BCC) opened its annual Community Grants cycle this November, awarding grassroots nonprofits across America. Applications are open now through December 16. Qualified organizations can access the application at https://lnkd.in/gEnw_bBn
 
In November, the Jordan BCC came together to celebrate a new collective of grantee organizations elevating stories of the Black experience during Breaking Bread – an intimate two-day gathering in New York City that brought together new and existing storytelling partners as well as Jordan BCC family members, award-winning authors and leading scholars for the first time.
 
Employees at Jordan Brand are part of this very same family. At the heart of the Jordan BCC is the desire to unite Jordan Brand family members to take action where it’s needed most nationally. That bond is driven by action and shaped by a spirit of excellence to make real, tangible change.
 
“The Black Community has been the guardian of its own history for centuries in America, so this was an important moment for us to honor the tradition of storytelling that has protected this heritage, used change to heal and inspire joy, and celebrated the spirit of family that continues to advance the missions of the Jordan Black Community Commitment,” says Sarah Mensah, Jordan Brand President.

Read more at https://lnkd.in/gSPBrHqf

#JordanBCC #BreakingBread #JordanBrand

Our time in Paris isn't over — and we know our Nike athletes are there to win 🥇

Find out more here:
https://lnkd.in/gQaHbFKm

#JustDoIt #Paralympics #Paris2024

Built around athletes and driven by innovation, we turn individual excellence into team breakthroughs. As Carrie Dimoff, Senior Manager, NXT Footwear, puts it: “Together, we can go from idea to actual product in the marketplace.” Every voice adds momentum, every perspective brings power, every contribution is a catalyst for change.

Real innovation doesn't happen in isolation — it explodes when talents converge and barriers blur and purpose unites.

Help us change the course: jobs.nike.com

#JustDoIt #SwooshLife #NikeCareers

There’s sneakerheads. Then there’s EKINs.

Knowing our product backward and forward (literally, it’s in the name), EKINs are the technical experts of Nike footwear, spanning our retail doors across the world. It’s a given that diversity is a defining part of the EKIN way.

“As EKINs, we’re asked to step out into our communities and break down barriers for people of color who want to get into these fields. We’re given the freedom to connect with our communities and consumers, educate them about our product, and even give them the chance to trial our shoes and give feedback. Product expertise should come from anywhere.”

That’s Daniel Eastland, a performance running EKIN based in Detroit, which played host to last weekend’s Black Footwear Forum (BFF). The conference offered Dan the opportunity to meet other EKINs across the country, hear from design luminaries like Wilson Smith and attend seminars with some of the most diverse, influential voices in the footwear industry. You can’t help but be inspired around that kind of company, Dan says. Meeting others who are breaking down barriers in the field — designers, product creatives, and especially other EKINs — motivates him to teach the next generation of Nike product experts, starting in his own backyard of Detroit.

“Anybody is capable of getting into these fields, as long as they’re adamant about their goals and they push toward them,“ Dan says.

Learn more about how we win as a team: https://lnkd.in/dG8d_ZJK

#JustDoIt #SwooshLife #BlackFootwearForm

In 2013, after being promoted to a head coach in Barstow, Calif., Jose Miranda got a call from his regional director. His team had won an area-wide contest, and as the leader, Jose won a round-trip vacation to anywhere in the United States.

But Jose thinks like a local changemaker. Nike’s community involvement at its retail locations was the main reason that led him to the company in 2012 as a coach at the Las Vegas store. He knew that the Barstow store partnered closely with the nearby Boys & Girls Club, which was still using old, worn-down sports equipment.

“I asked my director what the amount for the trip was, and he said about $3,500,” says Jose. “Nike retail is all about inspiring action right where you are. I wanted my job with Nike to serve something bigger than just myself. For a lot of people, Nike stores are their main impression of the brand. I wanted Nike to be known in our community as a retail brand that was doing good.”

A week later, Jose rolled into the Boys & Girls Club facility, the back of his truck filled with $3,500 worth of sports balls, football helmets, and other shiny new gear. The response was overwhelmingly positive. Word of Jose’s generosity got around to Nike World Headquarters, prompting another phone call from Jose’s regional director. The company was flying him to Beaverton to share his story of generosity with Nike executive leaders at a meeting.

“While I was on stage, one of the Nike leaders said the company had a gift for me,” Jose says. It was a giant cardboard check for $3,500, the same amount he had given back to his community.

Jose is now a regional district director in Chandler, Arizona, where he’s helping grow the network of stores throughout the state. He’s still inspiring his store athletes to serve the needs of the local community and to respond with real action, just like he did in Barstow.

Sound like a career you want to be a part of? Learn more about retail careers at https://jobs.nike.com/ 

#NikeCareers  #JustDoIt #SwooshLife