Architects, it doesn't matter if a drawing takes you 15mins or 15 hours.

Clients are NOT just paying for the minutes you spend putting pen to paper;
but the culmination of your entire professional journey.

But it's up to YOU to clearly communicate your value.

____________

For unboring stories, architecture copywriting tips, & exclusive access to toolkits — get my emails:

nikitamorell(dot)com/email-list
#architecture #architecturemarketing
#nikitamorell