Came across two new Substrata features that help you sense your prospectâs mood and seriousness before the call or meeting.
Honestly, these are some of the smartest Iâve seen in a while.
1. Outset: looks at the nuanced timing of how someone responds to your meeting invite.
â When they accept, ignore, ask to reschedule, mark it as tentative, etc.
These hidden signals can tell quite a lot about how serious they are.
In some contexts, a relatively quick reply can be a good interest indicator.
While a last-minute reschedule or a âtentativeâ reply may signal low priority or low interest.
Meaning you might need to build more curiosity before jumping into your demo/presentation.
2. Joining Sequence
It kicks in around the start of the meeting and tracks other types of cues at the very beginning of the call.
Who joins ahead of time (waiting room), who joins on time, who joins fashionably late or a bit too late, who shows up uninvited, etc.
These subtle cues reveal a lot about what's going on under the surface.
For dealmakers, these signals are gold.
PS: follow Noam for more AI X Sales systems.