Noam Nisand

Sales and marketing shouldn't be two separate conversations.

Especially if you're a founder selling B2B.

Your sales team is talking to prospects every day.

They're hearing:

“What’s stopping them from buying?”
“Why are they using X instead?”
“Why is this suddenly a priority?”
“What do they actually care about?”

That information is fucking valuable. But most companies let it die inside sales calls.

Instead, founders should turn those conversations into LinkedIn content.

1. A prospect says: “We already have a tool for that.”

- Write a post explaining why companies outgrow that tool.

2. A prospect says: “We don't have the bandwidth to implement this.”

- Write about what implementation actually looks like.

3. A prospect says: “I don't think this is a problem for us.”

- Write about the symptoms they might be missing.

Now your content isn't just generating impressions. It's doing part of the sales work before the sales call.

And this is where founders have an unfair advantage.

You don't need to guess what your market wants to hear.

Your sales conversations are literally giving you the topics.

So the loop should look like:

Sales → objections, questions, language, pain points
Marketing → turns them into content
Content → creates awareness, trust and demand
Sales → uses that content in conversations

Then repeat.

That's how I would approach LinkedIn as a founder.

Don't ask: “What should I post this week?”

Ask: “What did my prospects say this week that more people in my market need to hear?”

That's where the sales-generating content is.

And if your LinkedIn content gets views but your sales team never uses it, you're probably treating content like marketing instead of a sales asset.

Read that again.

—
Follow Noam to learn how to post on LinkedIn in a way that sells.

People romanticize everything on LinkedIn.

Nothing wrong with that, just do it better:

1. Keep it stupidly simple
2. Teach one person one thing
3. Don’t throw random big words
4. Share what you know, don’t hide it
5. Don’t try to make it shiny
6. Don’t follow the crowd
7. Be yourself, at 200%

If you’re going to use AI, use it properly:

“Take this idea: [your idea]
And here’s my tone: [your previous posts/inspo posts]

Write a LinkedIn post that teaches one clear thing.

Use simple, everyday language.
No jargon, no buzzwords, no fluff.

- Structure it like this:
- Strong first two line
- Short, clear and simple sentences
- One idea throughout with my POV
- One takeaway at the end

Ask me good questions before you write, so you can write just like how I would.

Make it sound human, not smart or polished.
Cut anything that feels unnecessary.

Make it easy to read in one scroll.”

Simply follow the rules and use this prompt for your next content.

Or keep sounding cringe.

The choice is yours.

ps. And this banger meme is from the legend Maxim Poulsen
Do give him a follow, he shares cool insights ;)

“Loved your post …” is not personalization.

That’s a way to get ghosted.

But with ChatGPT-5, you can flip it:
→ Copy 20 posts + comments from a prospect
→ Let AI expose their priorities and patterns
→ Write openers that feel relevant instead of random

10 minutes of prep.
Zero creep factor.
Conversations that actually convert.

Save this post.
Try it on 10 prospects this week.
Book meetings instead of chasing replies.

Follow Noam for more AI X Sales systems.

LinkedIn is the least crowded social platform.

Some facts to show why you’re early:

In 10 years, we’ll look back at 2025 as the golden era to start posting on LinkedIn.

Right now, LinkedIn feels old-school.
The UI is clunky.
The feed is buggy.

But that’s exactly why it’s a goldmine.

310M people use LinkedIn monthly.
Only 3M post weekly.

That’s less than 1% creating content.
Some think they’re late.
Some think it’s too crowded.
Some think no one cares.

They’re all wrong.

Every platform goes through the same cycle.
→ Early adopters win.

By the time everyone wakes up, it’s too late.
Start posting.

→ You’ll thank yourself later.

PS: I post daily about social selling.
Follow me to make your content sell for you.

Ghostwriters charge $5K/month.

But this one costs you just $20.

And it writes in your exact voice.

→ Built in 10 minutes
→ Learns from your posts
→ Delivers content on command

No days/weeks.
No back-and-forth.

Just best copy in your tone, instantly.

This carousel shows how to set it up from scratch.

Save.
Swipe. 
Implement. 
Build it once and use forever.

—

Follow Noam for more smart content tips.

53.7% of your LinkedIn feed is AI-written, and you can tell.

If you’re going to use AI, at least make it sound like you.

The Humanizer Prompt: (brutal version)

”Rewrite the text below like it was written by a smart human with skin in the game.

Rules:

1. Remove every “importance” sentence.
If it talks about impact, legacy, significance, broader trends — delete it.

2. Kill AI vocabulary.
Words like: pivotal, crucial, enhance, underscore, landscape, vibrant, testament, foster, delve, showcase, intricate, evolving.

3. Delete all contrast structures.
No “It’s not X, it’s Y.”
No “Not A. Not B. But C.”
No “Despite this…”

4. Cut all vague authority.
No “experts say,” “industry reports,” “many believe.”

5. Remove summary endings.
No “In conclusion,” “Overall,” or neat wrap-ups.

6. Replace general claims with specifics.
If it says “improves results,” say how.
If there’s no proof, cut the line.

7. Shorten sentences over 16 words.

8. If a sentence could apply to 1,000 other topics, delete it.

9. No motivational tone.
No TED Talk energy.
No preaching.

10. Make it sound like a message sent to one person, not a stage speech.

Output:
Clean version only.
No explanation.
No formatting tricks.
No bold.

Text:
[PASTE YOUR BRIEF HERE]”

Using AI is the smartest move when you know how not to use it.

— 
Follow Noam for more AI X Sales systems.

Founders, stop the scroll. You need to hear this.

Posting on LinkedIn is not enough, your content should make your buyers buy.

And I think a lot of founders are confusing the two.

You can post 5 times a week and still have no idea why nobody is buying.

Because marketing isn't: "Did we post today?"

It's:

- Did the right people notice us?
- Do they understand what we stand for?
- Do they trust us?
- Do they understand why our product matters?
- Do they remember us when the problem becomes urgent?

That's what LinkedIn can do when you use it properly.

Your posts should:

→ Create demand around a problem your ICP already has

→ Give your founder a point of view people can remember

→ Show how you think, not just what your product does

→ Turn customer results into proof

→ Make your category easier to understand

→ Give prospects a reason to visit your profile

→ Give sales a warmer person to reach out to

And one more thing:

Your company page is not your entire marketing strategy.

Your founder's profile can become the place where people learn:

1. What you believe.
2. What you've learned.
3. What you're building.
4. What your customers struggle with.
5. What your industry gets wrong.
6. Why your product exists.

That's marketing. Then your content, profile, website, outbound and sales calls should all tell the same story.

Think of it like this:

- Content = attention
- Point of view = positioning
- Proof = trust
- Offer = conversion
- Outbound = distribution
- Sales = conversation

When those pieces work together, LinkedIn stops being "a place where we post” and becomes part of your revenue engine.

So before you ask: "What should I post this week?"

Ask: "What do I want my ideal customer to believe about us after seeing us for 90 days?"

That's the marketing strategy.
And the posts always come after.

PS. There’s a bonus post ideas list for you in the comments, thank me later ;)

Follow Noam for AI × Sales systems you can actually use.

Content isn’t a lottery.

It’s a funnel. (steal mine)

Most reps post and hope.
The top reps post with a system.

TOFU → pulls attention
MOFU → sparks conversations
BOFU → drives conversions

This guide shows you:
→ The goal of each stage
→ The content types that work
→ 5 examples you can post today

Save this post.
Start using it.

Turn posts into pipeline.

Most people fail at LinkedIn.

Not because they’re bad at content.

Because they’re stuck in bad habits.

LinkedIn isn’t just a feed.
It’s a funnel.

But if you’re lurking, reposting and hiding your offer...

That funnel leaks.

This post breaks down the 7 red flags killing your reach.

And what to do instead.

So you stop posting for likes.
And start posting for pipeline.

Save it.
Share it with your team.

Fix your red flags and let your content do the selling.

—

I’m Noam, follow me to turn your content into a 24/7 salesperson

We're in the "cringe" phase of LinkedIn adoption.

Which means we're early.

Every platform goes through this cycle.

YouTube creators were "weird" in 2005. 
Instagram influencers were "narcissistic" in 2012. 
TikTok creators were "childish" in 2018.

Now they're all normal, profitable, and powerful.

LinkedIn is following the same path.

But with one key difference: the professional filter makes content better.

Here's why that "cringe" barrier is actually LinkedIn's strength:

→ Creators can't hide behind pure entertainment. 
They need to provide value.

→ The professional context forces more thoughtful content.

→ Your boss seeing your posts means you think twice before posting trash.

→ The result is a platform where you actually learn something while scrolling.

Compare that to Twitter, where 90% is noise and 10% is signal.

Or Instagram, where education gets buried under pretty pictures.

LinkedIn creators are building something different.

A space where knowledge sharing comes first.
Yes, we're in the B2B/tech bubble right now.

But in 10 years, every professional will use LinkedIn like any other social platform.

The "cringe" phase is just adoption resistance.

The early adopters always look crazy until they don't.

So call us cringe all you want. We'll keep sharing knowledge and real insights while others share memes.

Being "cringe" today means being normal tomorrow.

And we're comfortable being 10 years early.

If your LinkedIn posts suck right now, congratulations.

You're exactly where you're supposed to be.

I have 93K+ followers today.

But I definitely didn't start by knowing exactly what to post, what would perform, or what my audience wanted to hear.

I figured that out by posting.

That's exactly what people want to skip these days.

→ They want the perfect niche.
→ The perfect content strategy.
→ The perfect first post.

But let me tell you…

You don't need any of that, all you need are reps.

Here's what I would focus on if I were starting from zero today:

1. Pick 2-3 topics you actually know well.

- Don't try to become a LinkedIn expert overnight. 
- Talk about the work you're already doing.

2. Post what you're learning.

- A mistake you made.
- Something that worked.
- Something that didn't.
- A lesson you wish you'd known six months ago.

- You already have content, just not calling it content yet.

3. Keep your posts simple.

- One idea per post.
- Say what you mean.
- Don't use 14 words when 7 will do.

4. Pay attention to what happens.

- Don't obsess over views.

- Look at who comments.
- Who follows.
- Who DMs you.
- Which ideas get people talking.

- That's your feedback.

5. Do more of what works.

- If a topic gets good conversations, write about it again.
- If a format works, use it again.
- You don't need to reinvent the wheel every time you post.

6. Give yourself 50 posts before judging yourself.

- Your first 5 posts tell you almost nothing.
- Your first 50 teach you a lot.

You'll learn what you like writing about, what people care about and what actually sounds like you.

That's how you get better. Not by thinking about posting.

→ But by actually posting.

Don’t be delusional, even your favourite creators started from 0.

Your first posts aren't supposed to build your reputation, they're supposed to build your ability.

So if you're sitting at 200 views right now, don't panic.

Make the next post.
Then the next one.
And then the next.

Good luck, you got this 💪

—
Follow Noam for practical LinkedIn, sales and AI advice you can actually use.

Most break-up emails burn the bridge.

They either beg for attention or push the prospect away.

But this Break-Up Email Prompt helps you with drafting emails that earns replies and keeps the door open.

It works because:
→ It’s short.
→ It’s polite.
→ It leaves buyers with value, not pressure.

I dropped the full prompt inside the carousel.

Save it now.
Copy and use for later.

Your “not now” prospects deserve better than a spammy goodbye.

And follow Noam, because I deserve a follow for dropping these systems lol.

You can now turn "1 idea into 20" with this single prompt.

So, let me get this straight…

Your audience doesn’t need 100 half-baked thoughts.

They need 1 big idea drilled so deep they can’t ignore you.

That’s how you:
→ Build authority faster
→ Stay top of mind longer
→ Sound consistent (without sounding boring)

Because repetition isn’t the problem.
Repetition without angles is.

Now follow these exact steps to use this prompt smart:

Step 1: Pick your core idea
(Ex: “Outbound is dead without personalization”)

Step 2: Drop the 20-angle prompt (see image)
ChatGPT reframes it into 20 posts instantly.

Step 3: Edit. Post. Repeat.
That’s how you turn one solid spark into a content engine.

If you’re still scared of repeating yourself…

Remember this: your audience forgets 90% of what you post.

They don’t need “new” from you.
They need “clear” from you.
Every single time.

Save this post.
Stop winging your content.
Build a brand they can't forget.

Follow Noam for more Sales X AI systems.

Imagine hiring a ghostwriter for $20.

That’s what this ChatGPT Agent feels like.

It drafts 3 LinkedIn posts for you every week.
Each post comes with 3 hooks, 3 angles, and 3 CTAs.

Your job?
Spend 3 minutes to edit it before publishing.

No chasing ideas.
No blank pages.
No endless rewrites.

Just a system that runs on autopilot and keeps your content calendar full.

Comment “PROMPTS”, steal them and set up your ghostwriting intern today.

110M people watched Elon say “Delete LinkedIn.”

It’s the best signal ever, here’s why:

That’s a signal we’ve hit the Early Adopter phase.

Every platform follows the same adoption curve:

📈 Innovators → ignored.
📈 Early Adopters → called “cringe.”
📈 Early Majority → finally paying attention.
📈 Late Majority → jumping on the bandwagon.
📈 Laggards → still saying “it’s just a fad.”

LinkedIn creators are right in the middle of that second stage.

The same stage YouTube was in 2006.
Instagram in 2012.
TikTok in 2018.

There was a time when everyone laughed at TikTok dancers.

Now those “cringe” kids run billion-dollar audiences.

It’s the same playbook.
First they mock you.
Then they copy you.

(Then they pretend they were here from the start)

This tweet doesn’t mean LinkedIn is dying.
→ It means the world is watching.

LinkedIn costs you $0, if anyone was wondering.

I know because we've built real pipeline, clients, and revenue from it at Leed Services, both for ourselves and our clients.

Which is why I've never understood the obsession with paying thousands for a badge when you can build something people actually see, remember, and associate with your name.

Forbes badge:
→ Costs $15-20K
→ People see a logo
→ You get a nice line for your website
→ Your friends might think it's cool
→ It doesn't build an audience for you
→ It doesn't show anyone how you think

LinkedIn:
→ Costs $0
→ Strangers discover you
→ Buyers see your expertise
→ Your opinions become associated with your name
→ Your content keeps working after you post it
→ Your profile becomes proof
→ One post can reach people you would've never met

One buys you recognition, and the other lets you earn it.

And here's the playbook I would use if I had to start from zero:

1. Fix your profile first.

- Your headline, banner, featured and about sections should tell me what you do and who you do it for.

2. Pick your territory.

- One problem you want people to associate with your name.

3. Have a point of view.

- If nobody can disagree with your posts, nobody will choose to buy from you either.

4. Post your actual work.

- Wins, losses, experiments, lessons, weird shit you learned.

5. Show proof.

- Don't tell me you're good. Give me receipts.

6. Comment where your buyers are.

- For god sake, don’t copy-paste from AI. Add something worth reading.

7. Stop writing like a company.

- Your personal profile isn't a press release machine.

8. Don't pitch every post.

- Teach first. Let people get curious.

9. Talk to the people who engage.

- A good post isn't the finish line. It's the start of the conversation.

10. Give it time.

- You aren't building viral posts, but familiarity over time.

That’s it, that’s the game.

Your future buyer might see you 20 times before they ever send you a DM.

And when they finally need what you sell, you don't want them thinking: “Who is this?”

You want: “Oh yeah. I know this person.”

That's what you're building.

So yeah, pay for the Forbes badge if that’s your thing.

But if I had to choose between being featured somewhere once and being seen by my buyers every single week...

That's not even a debate.

You would be pretty foolish not to use LinkedIn, especially when you've already got something worth saying.

Let that sink in too.

—-
Follow Noam for more straightforward takes on LinkedIn, sales and AI.

“Stand out” is probably the worst outbound advice founders get.

Because you don't need to sound clever with a crazy subject line that makes the prospect laugh.

The secret is almost stupidly simple: Make the message easy to say yes to.

When someone reads your cold message, they're silently asking:

1. “Why are you messaging me?”
2. “Why me?”
3. “Why now?”
4. “Do you actually understand my problem?”
5. “What's in this for me?”
6. “Is this going to waste my time?”

If your message answers those questions naturally, you're already ahead of most outbound.

Bad:
Hey John, loved what you're building.
We help SaaS companies scale revenue.
Open to a quick chat?

Good:
Saw you're hiring 4 AEs this quarter.
That's usually when founder-led sales starts getting harder to scale.
We helped X go through that transition without losing their existing pipeline.
Worth showing you what worked?

See the difference? The second one isn't trying to impress you at all.

It just makes sense.

That's the bar now.

Don't try to outsmart the buyer, just sound clear.

AI can help you research the account, find the signal and write the first draft.

But before you send it, read it like the buyer.
If you can't answer:

- Why me?
- Why now?
- Why you?
- Why should I care?

Please go back and fix the message.

Because the goal of outbound isn't to make someone think: “Damn, that's a clever message.”

It's: “Yeah, finally something that makes sense to me.”

And the bar can never be lower than that.

—
Follow Noam for more straightforward AI X Sales systems.

We’re living in the funniest moment online.

Everyone screams “be original”, “be authentic”, while letting AI write/rewrite every thought in their head.

No wonder everything feels identical right now.

Most posts sound like they came from the same brain.
Or I must say, from the same AI instead.

And that’s exactly why the internet feels bland to scroll through these days.

Now, immediately don’t blame it all on AI.

Because AI didn’t do this, people did.

By “outsourcing their thinking” instead of “improving it”.

The people who are actually winning with AI do something different.

- They’re the ones with an actual point of view.
- A take that comes from real experience.
- Something you can’t generate on command.

So let’s get this clear, this post is not about AI Vs Human.

It’s how:

AI can help you package an idea.
But it can’t give you one.

That part is still on you.

Buying 40,000 leads is the worst strategy ever.

I would rather call it random contacts > leads.

The reason is simple...

There's no B2B industry where you actually need to target 40,000 people.

That's not your ICP.

That's a spray-and-pray list you bought because you were too lazy to define your ICP.

Most of those leads will never convert, because:

- They don't trust you. 
- They don't know you. 
- They didn't ask to hear from you.

Meanwhile, the sales rep who spent 90 days posting valuable content on LinkedIn?

They’ll attract 100-200 qualified leads who actually want to talk.

The difference isn't volume here, it's intent.

Stop chasing quantity. 
Start building for quality.

1. Define your ICP tight. 
2. Post content that solves their problems. 
3. Give away your expertise.

The right prospects will come to you.

And when they do, they're already halfway sold.

SDRs don’t lose because of bad pitches.

They lose because they chase the wrong prospects.

That’s why pipeline feels heavy.
It’s full of names that were never buyers.

With this AI Qualification System I’ve shared below, filtering prospects doesn’t take hours anymore.

It just 5 minutes, you get:
→ A quick research brief
→ A fit score that tells you if they’re worth it
→ Likely objections you can prep for ahead of time

The shift is simple here.

Less chasing.
More selling.

Save this system.

And follow Noam for more AI X Sales systems.

My best lead never replied on LinkedIn.

3 weeks later, they became a retainer client through email.

I found them on LinkedIn and sent a connection request with a message about something specific I had observed from their profile and content.

They didn't reply here, so instead of leaving the lead there, I added them to a multichannel sequence in lemlist.

A few days later, they got this email from me:

”Hey [Name],

I sent you something on LinkedIn a few days ago, but thought I would try email too.

I've been looking at your content, you've got some good stuff there. It just feels like you could be getting a lot more out of it if you posted more consistently.

We do this for founders at Leed, and I already have a few ideas for how I would approach it for [Company].

Want me to send them over?”

3 weeks later, they replied:

“Hey Noam,

Sorry, I barely checked LinkedIn. Saw your email though, thanks for reaching out….”

We moved the conversation to WhatsApp from there and they're now a retainer client.

This is why I like multichannel outbound.

Not in the goal of spamming everywhere until they reply. But because you don't always know where someone actually pays attention, so you get in front of them with relevance.

LinkedIn made sense for this lead → but the lead didn’t check → Email got the reply and WhatsApp got the conversation going.

And lemlist handled the sequence between those channels, so I didn't have to manually keep track of who got what, where, and when.

I handled the conversation while lemlist handled the follow-up.

That's how I think AI should fit into outbound:

Automate the process and let us keep the human part human.

PS: lemlist have just announced their new website/branding.

I found it so cool that I changed my profile picture to hop on the trend 👀

A founder ghosted me for 3 weeks.

Good thing I did: I never sent “just following up” ahah.

Because what’s the point? If they're not ready, sending the same message 5 more times won't magically make them.

So I waited for the right time.

Then 3 weeks later, I got a signal from lemlist that the founder had just launched a new product.

Now I had a reason to reach out again.

So instead of sending the usual: "Just following up on this.”

I said:
”Saw [Publication] covered your launch, nice. Didn't see much about it on your own page though, was that intentional?”

And this time, they replied and that conversation turned into a retainer client.

The lesson is simple:

A follow-up doesn't need to be another follow-up.
Sometimes you just need a new reason to talk.

This is how I use signals with quiet leads:

1. Someone launches something → reach out
2. They raise funding → reach out
3. They start hiring → reach out
4. They change roles → reach out
5. Something important changes in the company → reach out

The point isn't to find an excuse to message them. It's to wait until you actually have something worth saying.

That's why I like using Signal Agents in lemlist.

Instead of opening LinkedIn every morning and checking 100 accounts manually, I can have it watch for the changes that actually matter.

And when something happens, I know about it.

No guessing/ "just checking in/ annoying follow-ups every 4 days.

Just: something changed → now there's a reason to talk.

So if someone is ghosting you right now, don't write them off. They might not need you yet.

Watch for the moment something changes.
That's usually a much better time to come back.

Are we all just following up too much, too soon?

This must be the most underrated LinkedIn metric.

No one is tracking it (but should):

Comment impressions > Post views

Most people ignore them.

But I’ve seen single comments hit 15K-90K+ views.

No fancy visuals.
No hour-long writing blocks.
Just one sharp take in the right way.

If you’re not using comments to grow, you’re skipping the easiest visibility boost on the platform.

I leave 100-200 every day.

Because they:

→ Build trust without pitching
→ Show up on posts your buyers already read
→ Get you profile visits without even posting daily

This is how you turn comments into pipeline:

1. Say what others won’t

Push the conversation.
Not rudely, just honestly.
People remember real takes.

2. Add something valuable

Skip “great post.”

Say:
→ “We tested this last month and got 27% lift.”
→ “Took me 6 months to learn this. Wish I saw it sooner.”

The more useful and real you are, the more reach you earn.

3. Comment where your buyers hang out

Leave thoughts on posts your ICP already reads.
That’s how you borrow reach and build credibility.

Comment impressions = warm reach.

Use it, track it.
And turn visibility into leads, naturally.

Follow Noam for more ways to turn attention into pipeline.

After writing 100s of posts over the past 2 years and hitting 75K+ followers

I could give you a 200-tip playbook, but…

These 20 are worth more than all of it.

Because LinkedIn isn’t about stacking random “hacks.”

It’s about building a system where every piece works together:

- Your comments and DMs start conversations.
- Your profile attracts the right buyers.
- Your offers are easy to say yes to.
- Your content creates demand.

That’s the game.
No secret shortcuts, just smart moves.
(yes it seems boring, but it pays off.)

Do it right, and LinkedIn stops being a feed.
It becomes a sales channel.

Save this post.
Follow Noam for more social selling tips.

People on X will say anything to get views.

Here’s how to (actually) get your first client.

1. Define exactly who you want to serve

- And what you want to offer.

- Be ultra-clear on your ICP and the exact outcome you deliver.

2. Create niche content on Linkedin.

- Post extremely detailed content, at least 3x per week.

- You content teaches this audience how to solve their problems, for free.

- It builds trust and shows you know what you’re doing.

3. DM qualified prospects.

- Record a short Loom video showing exactly how you’d solve their problem.

- Make it personal, concise, and actionable.

That’s the free way to land your first freelance client.

No tools. No paid databases. 
Just clarity, value, and genuine outreach.

PS: If you listen to those “outbound gurus,” you’ll spend tens of thousands per year for no reason.

(Plus, you’ll have spammed your entire network for nothing.)

Netflix’s co-founder Marc Randolph said something I’ve been screaming for years.

Cold outreach is only dead if it’s actually cold.

Most of you skip the warm-up and jump straight to the DM.

No wonder, it always fails.

Here’s how you make outreach warm before you ever reach out:

1. Show up in the comments first
2. Add a real thought, not AI jargon
3. Say something relevant the post didn’t already say
4. Make the author pause for half a second

That’s it.

Good comments do one thing:
They create familiarity without asking for attention.

So when your name shows up later in their inbox, it doesn’t feel random anymore.

→ But earned.

In a feed full of AI-written BS…being clear, specific, and human is the easiest way to stand out.

I repeat: Not smarter, just real.

That’s all it takes to go from “cold → warm” in 2026.

Most people fail at LinkedIn.

Not because they’re bad at content.

Because they’re stuck in bad habits.

LinkedIn isn’t just a feed.
It’s a funnel.

But if you’re lurking, reposting and hiding your offer...
That funnel leaks.

This post breaks down the 7 red flags killing your reach.
And what to do instead.

So you stop posting for likes.
And start posting for pipeline.

Save it.
Share it with your team.
Fix your red flags and let your content do the selling.

—

I’m Noam
Follow me for AI X Sales systems.

Rule No. 1 in sales: don't take anything personally.

Every rep learns this eventually, usually after a rejection stings more than it should.

But most people only apply it to their own ego.

They forget it also applies to strategy: a "no" isn't data about you, it's data about timing, channel, or mood….nothing more.

Here's what that actually looks like in practice:

I reached out to a founder based on a real intent signal, lemlist flagged something that made it the right moment to message.

Timing wasn't the problem, and he still rejected it outright on the spot.

It wasn’t even a neutral silence, but an actual "not interested, don't contact me again" kind of no.

Instead of treating that as final, I moved the same lead into a multichannel sequence in lemlist, with the same context and a different channel, referencing what had actually happened between us instead of pretending it hadn't.

The conversation reopened within the hour.

Now listen, this isn't about being annoying. 
It's about being unbothered and yet persistent.

You shoot your shot everywhere it makes sense to, and you take whatever comes back, a yes or another no, without hard feelings either way.

Persistence isn't repeating yourself louder on a channel that already told you no. It's trying somewhere new, with the same respect for their time.

I’ll help you understand why this worked with some numbers:

→ Outreach built around a real signal instead of a generic send sees reply rates in the 5-18% range, versus 1-3% for cold, untargeted messages.

(this was for our first DM that got rejected)

→ Multichannel sequencing on top of that adds roughly 50% more replies than running any single channel alone, because a "no" on one channel is frequently just "wrong channel," not a real no.

(this is when it worked for us and earned an interested response)

Shout-out to how lemlist handled the actual sequencing and signal tracking, I wasn't the one deciding when to try again or where.

All I handled was the tone while lemlist handled the timing and the channel logic.

Something to remember for your next outreach:

Not every closed deal looks like a straight line from hello to yes. Some of them start with a flat no and a signal that was right even when the first reply wasn't.

What's the harshest rejection that turned into a client for you?

Stop using Easy Apply, do this instead:

1. Find the hiring manager on LinkedIn.

- Not HR or careers@company.com.

- The person who would actually manage you.

2. Send this message:

"Hey [Name],

Saw you're hiring for [Role].

I noticed you're currently working on [project/problem].

I put together 3 ideas that might help.

Happy to send them over if useful."

- That's it, no life story/ resume attachment or begging for 15 minutes of their time.

3. Create proof before they ask for proof.

Examples:

→ Sales rep? Audit their outbound.
→ Marketer? Rewrite one of their ads.
→ Designer? Redesign a landing page section.
→ SDR? Record a prospecting teardown.
→ Customer Success? Improve an onboarding flow.

- Most applicants tell, so you demonstrate.

4. Make your LinkedIn answer one question:

- "Why should I hire this person?"

- If your profile is mostly: "Passionate professional seeking opportunities..."

- Start over.

5. Follow up after 3 and then 5 days.

- Not: "Just checking in" or “Bumping this up”.

- Instead: "Had one more idea about [problem]. Thought I'd send it over."

- Now you're adding value again, not chasing.

The easiest applicants click “Easy Apply”.

But the strongest applicants make themselves impossible to ignore.

—
Follow Noam for more AI X Sales systems.

Skip Netflix this weekend.

Watch these YT videos instead.

1. The Ultimate Sales Training for 2026 [Full Course]

- Learn the 6-part sales blueprint. See why 15-minute booking blocks increase show-up rates, how to manage sales reps when they are off calls, and why giving the best leads to your top closers makes the most money.

https://lnkd.in/dK9G4pyv

2. How to Sell Anything (Full Sales Course)

- Master the mix of logic and emotion to make people buy. Learn how to use "the inner triad of stress" to build real urgency, and how to stop time, price, and partner objections early while the guard is down.

https://lnkd.in/dWSWMesQ

3. FREE High Ticket Sales Training For 2026 | FULL MASTERCLASS

- Get the high-ticket sales system used to make $300K a month. Learn how to match the prospect's vocal energy to build fast rapport, and how to use mirror questions to break through fake answers.

https://lnkd.in/dzMTbSsP

4. The Wolf of Wall Street’s Secret Sales Method (Revealed)

- A deep dive into the Straight Line System. Learn how to look like an expert in the first 4 seconds, how to loop back into your presentation when hit with an objection, and how to use tonality to disarm tight buyers.

https://lnkd.in/dqtAZDm8

5. The One Sales Skill Separating You From Top Performers (Full Masterclass)

- Use psychology to stop buyers from pushing back. Learn how to talk about a "third party" to change a stubborn buyer's mind, and use 4 customer identity types to change how they view their problems.

https://lnkd.in/djR5su_3

6. Full $100k/m Sales Masterclass in 61 Minutes

- Stop relying on basic objection scripts. Learn why your closing rate matches your personal habits, and how staying detached from the sale actually forces the buyer to lean in and close themselves.

https://lnkd.in/djf6JUsA

While everyone is talking about AI and system tools (which are important), you become one of the few who actually master the human psychology behind the close.

That’s the right place to start, and this weekend is the perfect time.

—

Follow Noam for more AI × Sales systems.

To actually get a job/client from LinkedIn, do the opposite.

1. Post proof of work.

→ Break down projects, experiments, lessons, and results.

2. Show how you think.

→ Explain the strategy behind what you build.

3. Make your profile a landing page.

→ Banner, featured section, and posts should answer: “What problem can this person solve?”

4. Let companies come to you.

→ When your work is visible, the conversation starts differently.

Instead of cold interrupting and calling it networking, start with visibility.

Because you, me and everyone believe what we see.

—

Follow Noam for more AI × Sales systems.

Most reps hear “no” and either push harder or walk away.

Both are huge mistakes.

The best reps don’t see rejection as the end.
They see it as information.

A “no” =
→ They don’t see the value yet
→ They don’t trust you yet
→ Or the timing isn’t clear yet

That’s not a closed door.
It’s a chance to reframe the conversation.

1. Respect the no.
2. Add context.
3. Pivot to proof.

That’s how a hard stop becomes a soft opening.

Save this if you’re tired of no’s killing your pipeline.

And follow Noam for more AI X Sales systems.

Stop thinking “sales is a safe job.”

Anthropic's 2026 report shows AI is already theoretically capable of covering most sales tasks, companies are just slow to adopt.

That window won't stay open.

The reps who survive won't be the best closers.

They'll be the ones who learned to work with the thing that's coming for their quota.

So what do you do about it?

Build your personal brand on LinkedIn.

→ Here's exactly how, using this post.

(Right now. Takes 5 minutes)

Step 1: Download this image.

- There's a download button on this post. Click it.

Step 2: Open LinkedIn.

- Start a new post. Upload the image.

Step 3: Write your take.

- In 1 line! 
- What do YOU think about this?

- Example: "Sales is the next job AI will eat. Here's why I'm not scared:"

- That's your hook. First line. Done.

Step 4: Write 3 to 5 short lines below it.

- Why do you think that?
- What are you doing about it?

- Don't overthink. Just talk like a human.

Step 5: Read it back.

- If a sentence is long, cut it in two.
- If a word is complicated, swap it.
- If a paragraph is dense, add a line break.

Step 6: Post it.

- Not tomorrow. Now.

That's it.

1 post with 1 idea in under 5 minutes.

The people who start today will be the ones still standing when the window closes.

You can have the perfect prospect and still blow the opportunity before the first real conversation.

Yonathan and I run Leed Agency, a LinkedIn ghostwriting agency for B2B founders. 30% of our pipeline is outbound.

A few months ago we hired our first AI employee, Viktor.

Before him: Finding people was never the hard part. Knowing what would make the right person stop and read was.

Then Viktor started doing the part I didn't expect.

1. A comment they left on a podcast episode two years ago→ he'll have it.

2. A job change they haven't updated their headline for yet→ already flagged.

3. If a competitor of theirs launched something that week→ it's sitting in Slack before I've opened my laptop.

Not a summary, but the one detail that changes how you open a message.

Good outbound was never only "is this person a fit?" 
It's "what do I actually know about them that earns the response?"

Note:

Viktor does the research and writes the drafts.
We still edit, approve and decide what's worth saying.

PS. Hire viktor.com for your team.
$100 in credits included, no card. Full link in first comment.

PSS. In partnership with Viktor.

AI sounds like a robot because you gave it your blank page and told it to think for you.

Step 1: Own that the mistake is on your side.

Step 2: If you want your AI writing to sound like you, try this:

1. Stop asking it to “write a LinkedIn post.”

- Give it your actual thoughts first.

- Bad: 
“Write a post about sales.”

- Better:
“I think most founders are wasting time on X.
Here's what I keep seeing: [your observations]
Here's what I believe instead: [your take]”

- Now AI has something you actually think.

2. Give it your ugly first draft.

- Don't polish it, fix the grammar or make it sound smart.

- Write exactly how you would explain it to a friend.

- Then ask:
“Clean this up without changing how I speak. Keep my sentence structure, words and opinions. Don't make it sound more professional.”

3. Give it examples of how you actually talk.

- Paste 5 posts, emails or Slack messages you've written.

- Then say:
“Study how I communicate. What words do I repeat? How long are my sentences? How do I make a point? What makes this sound like me?”

- Then make it follow those patterns.

4. Ban the words you would never say.

- You know the ones: “Unlock”, “Delve”, “Landscape”, “Game-changer”, “It's worth noting”, “Not X, not Y, not Z”

- Tell AI exactly what you hate, because your vocabulary is part of your voice.

5. Keep the weird sentence.

- Humans don't write perfectly.

- We interrupt ourselves, use fragments, repeat words and even start sentences with “And.”

- Don't clean all of that up.

- Some of your imperfections are what make the writing yours.

6. Make AI challenge your thinking, not replace it.

- Instead of: “Give me 10 ideas.”

- Try: “Here is my opinion: [paste]. Challenge it. Tell me where I'm wrong, what I'm missing and what a smart person who disagrees with me would say.”

- That's how you get better ideas without outsourcing your brain.

7. Read the final draft out loud.

- If you wouldn't say it in a conversation, delete it.

- Seriously. I said what I said.

- Your ears catch AI-sounding sentences much faster than your eyes do.

The goal is to make AI sound like you > make AI sound human.

AI should help you think faster, write faster and edit better.

But the opinions, stories, weird phrases, experiences and point of view should still come from you.

That's the part nobody can automate (YET).

Bad AI advice is everywhere.

And you’re paying the price for it.

“Let AI write your outreach.”
“AI can replace discovery.”
“Prompt once and you’re done.”

That’s why most outputs sound robotic.

And that’s exactly why most reps get ignored.

AI isn’t a replacement.
It’s leverage.

When you use it right, it:
→ Speeds up the work that slows you down
→ Preps you for calls instead of replacing them
→ Gives you sharper outreach, faster

So, I broke down the 10 worst AI advices (and how to fix them) inside the carousel.

Save this post.
And stop letting bad AI tips kill your pipeline.

Follow Noam for AI X Sales systems.

The dead internet theory is here

(and it's a good thing)

Most people panicked this week when Doublespeed announced its funding from a16z.

A company that sells the ability to control thousands of social accounts at once.
To make them look and act human.

Everyone saw the headline and screamed about the death of the internet.

About how bots will take over.
How everything online will become fake.

→ But that’s already true.

The only difference now is speed.
The synthetic web is industrializing.
And that’s a good thing.

Because it will finally force a split.

- On one side, a sea of AI sludge.

Content loops.
Fake creators.
Bot debates.

An automated world made for mass distraction.

- On the other side, a shrinking island of people who still think, learn, and build.

Humans who can tell what’s real.
Who use AI instead of being used by it.

That split is inevitable.

And it will expose what most people didn’t want to admit.

That the average internet user stopped being human years ago.

So yes, the dead internet theory is real.
But it’s not the end.
It’s the clean-up phase.

If you want to be on the right side of it, focus on credibility and substance.

Educate yourself on AI, continuously.
Learn how it works.

Use it to amplify your ideas, not to replace them.

Don’t fight the machines.
They’re coming for everyone anyway.

The dead internet is only a threat if you’re part of the noise.

If you stay human, it’s your biggest advantage.

I’ve stopped following up late because I’m never attending a meeting without Granola.

This is the system, and it only takes me 10 mins:

Data shows that waiting just 24 hours drops your chances of moving the deal forward by 50%.

Which means:

- By tomorrow morning, your prospect has had five other meetings.

- They’ve forgotten 80% of what you said.

- To them, you’re just another notification in an overflowing inbox.

The best follow-up is just their own words from the meeting addressed correctly.

It needs to land while the pain is still fresh and use the exact words they used to describe their problem.

The system to do this in less than 10 mins:

1. Granola to capture the call.

→ It’s invisible, no bots added to the call.

→ It turns rough notes into a clear record of their exact phrasing.

2. Claude to draft the reply.

→ Your call notes are already inside Claude (via Granola’s MCP)

→ No copy-paste or no cleanup needed

→ Just ask for a 3-line follow-up focused on the next step

3. Your brain to finalize before sending.

→ AI does 80% of the work, you do the remaining 20%.

Finally, now you can stop being a secretary who sends summaries and start being a pro closer instead.

—
Follow Noam for more AI x Sales systems.

lemlist just acquired Claap for over $15M, and it is one of the smartest product decisions I have seen lately.

All the big players in sales tech are making bold AI moves.

Here's why they strategically did it:
→ Calls are still the heart of sales.

They are where objections surface, timelines change, and deals are won or lost.

Now that lemlist is integrating Claap:

→ Every call automatically updates your CRM with key insights like objections, priorities, and timelines, so your next follow-up is sharp and personal.

And for a tool that is already extremely complete, this means adding an even more powerful brain upstream, one that learns directly from every human interaction.

This is where the next generation of tools will win: not by replacing humans, but by deeply understanding and leveraging every conversation they have.

I stopped guessing what to say in cold DMs.

And I wish I had done it sooner.

Every founder I reach out to already has a story sitting somewhere online.

→ What they built before.
→ What they've said on podcasts.
→ What they post about.
→ How they write.
→ What they clearly care about.

The problem is finding all of that before spending 30 minutes researching one person.

Sure, I could do it manually.

But if I'm prospecting at scale, researching every person before I write to them is basically another full-time job.

So I stopped being the researcher and set up lemlist's Agentic Enrichment to do that part for me before I even write the first draft.

The setup is simple:

1. The LinkedIn agent runs on every lead in my list before any message goes out.

2. I tell it exactly what I want it to look for.

3. In this case, I wanted to know where the person is most active, where they're quiet, and where their buyers actually pay attention.

4. The output sits directly on the lead, so when I open the thread, the research is already there.

That changes the workflow completely.

I'm not opening 10 tabs, checking their Twitter, LinkedIn, podcasts and website, then trying to remember what I found.

- I open the lead.
- I have the context.
- Then I write the message.

Note: I still read it, decide what matters, tweak the opener and hit send myself.

And here’s how it looks in practice:

I recently found a founder who was very active on Twitter, had a strong voice there, but barely posted on LinkedIn.

So instead of:

“Loved what you're building. Would love to connect.”

I sent:

“Hey , you’ve built a pretty strong voice on Twitter, love that. But your LinkedIn is basically quiet, and that’s where a lot of your ideal buyers hang out. Is that intentional, or have you just not had the time for it?”

They replied within the hour, and there's a huge reason why.

It doesn't look like a forced personalization, but a simple and accurate observation sent at the right time.

This might look like a small thing→ IT’S NOT.

It's research nobody sits down to do, but it's exactly what gets someone actually to respond.

I know, I know. The bar is so low right now.

To speak in exact numbers, my recent campaign helped me take my reply rate from 6% → 14% once I started using these openers.

The best part for me is how personalization finally stopped costing me time and started costing me a better brief.

AI isn't writing my sales conversation for me. It's making sure I'm not starting every conversation from zero.

Now I’m really interested to know if you see that as lazy or smart?

Not exactly the best parenting advice ahah.

But if you're going to avoid your children to cold email billionaires, at least do it right:

1. Have a reason to email them.

- Don't email someone just because they're rich or have a nice job title. 
- Know why them.

2. Find a real trigger.

- Something changed (they hired, launched, raised, expanded, switched tools, said something publicly). 
- Give yourself a reason to show up now.

3. Make it about them.

- Skip the 5-line company intro. 
- Tell them what you noticed and why it might matter.

4. Keep it stupidly simple.

- One problem. One idea. One CTA. 
- Don't make them decode your email.

5. Ask an easy question.

- Make replying take 10 seconds, not 10 minutes.

6. Follow up with something new.

- “Just bumping this” isn't a follow-up. 
- It's a reminder that you already emailed them.

7. Stop when there's no reason to continue.

- Automation doesn't mean you need to become someone's most persistent email correspondent.

Stop with this “send more emails” mindset.

Make the right person reply for a real reason instead.

That'll beat another 10,000 leads sitting in your CRM (fix it if that hurts).

—
Follow Noam if you’re serious about getting good at sales & LinkedIn.

You’re not ignored because of bad products.

But because of how you show up in the DMs.

The old play:
→ Send cold invite
→ Get accepted
→ Drop the pitch slap

That’s not social selling.
That’s just spamming with extra steps.

The better play is simple:
→ Engage first so your name is familiar
→ Connect with context, not a pitch
→ Start a natural conversation that earns attention

When you do this, booking calls isn’t forced.
It’s the next obvious step.

Prospects don’t owe you their time.
You earn it.

Save this.
Run it.
Turn cold invites into warm conversations.

Follow Noam for more Sales Playbooks.

Stop using #OpenToWork to find a job.

It’s hurting you.

If I see a green “Open to Work” banner on your profile, I assume two things:

1. You’re struggling to find a job.
2. You’re not my top pick.

Harsh? Maybe.
→ But this is how recruiters think.

The best candidates don’t broadcast their job search.

They look like they already belong in the industry.

Here’s what you should do instead:
✅ Make your profile look like you’re still employed.
✅ Post insights that prove you know your industry.
✅ Message your network privately, not publicly.

Want to land a great job?

Stop looking desperate.
Start looking valuable.

AI didn't replace the need for ideas.

But the excuse for not executing them.

Before AI:
→ 10 ideas
→ 5 actually get written
→ 2 get published
→ 100 different ways to reuse them

Now:
→ 100 ideas
→ AI helps you execute the best ones
→ You pick the few worth shipping
→ One good idea can become 10+ pieces of content

But here's where founders get it wrong almost every time:

They use AI to create more content instead of creating better ideas. Or in the worst case, none at all.

Here’s how I use AI, feel free to steal:

1. Use AI for volume at the idea stage.

Ask:

“My ICP is [ICP].
My offer is [OFFER].
Give me 30 problems they deal with that they would actually pay to solve.
Don't give me generic marketing problems. Think about what happens inside their business every week.”

Now you have raw material.

2. Use AI to challenge your ideas.

Take your best 5 and ask:

“Which of these ideas would make my ICP stop and think?
Which are obvious?
Which could I have a strong opinion about?
Tell me which ones are weak and why.”

Don't ask AI to agree with you.
Make it argue with you.

3. Use AI to execute, not replace your point of view.

Give it:

→ Your rough idea
→ Your experience
→ The mistake you made
→ The result
→ Your opinion

Then ask it to turn that into a post.

That's very different from: “Write me a LinkedIn post about XYZ.”

The second gives you content. The first gives you your content, executed faster.

4. Use AI to multiply the idea.

One strong founder story can become a:

→ LinkedIn post
→ Sales lesson
→ Customer email
→ Short video
→ Carousel
→ Sales enablement asset
→ Talking point for your next sales call

That's where AI gets really powerful.

- More ideas.
- Faster execution.
- Less repetitive work.
- More time for actual selling.

But don't let AI turn you into someone who has 500 posts and nothing worth saying.

The difference is still the idea. (YOUR idea)

AI just makes it much easier to do something with it.

—
Follow Noam for practical AI × Sales systems you can actually use.

An empty pipeline is usually a systems problem and not an effort problem.

When most reps have a slow month, they do one thing:

→ Send “more” emails to “more” prospects with “more” templates and aim for “more” activity.

WRONG MOVE.

Because volume rarely fixes a broken system.

Before you send another cold email, ask yourself:

1. Am I targeting the right people?

2. Am I reaching out when they actually have a reason to buy?

3. Have I checked if old opportunities are worth reopening?

4. Am I learning from my best-performing outreach?

5. Do I have a clear plan for this week?

If you answered "no" to even one...that's probably a bigger bottleneck than your email volume.

AI won't magically fill your pipeline, but it will help you make better decisions, faster.

So instead of spending hours researching accounts, rewriting emails, or guessing who to target...

Use it to answer better questions.

The five prompts in this post do exactly that.

They help you:
→ Find better-fit prospects.
→ Reach them at the right time.
→ Recover opportunities you've already earned.
→ Improve your messaging.
→ Focus on the few activities that actually create meetings.

More activity doesn't always create more pipeline.
Better decisions usually do.

—
Follow Noam for more AI × Sales systems.

Your reps did not get hired to do admin.

It’s not their job to:

1. Clean pipeline data.
2. Rewrite meeting notes.
3. Update deal stages.
4. Fix stale fields.
5. Remember follow-ups from 7 calls ago.

Yet that’s exactly where sales teams lose hours every week.

And the worst part is how bad CRM hygiene quietly destroys everything:

→ Forecasts become unreliable.
→ Pipeline reviews become guesswork.
→ Managers lose visibility.
→ Follow-ups get missed.
→ “Next steps” disappear.

This is exactly why Claude connectors are a big deal.

Because Claude can now:

- Read call transcripts
- Understand deal context
- Draft CRM updates
- Suggest stage changes
- Log blockers
- Track next steps

And you approve it in one click.

Finally, the CRM stops becoming: “something reps update later.”

And starts becoming: a system updated directly from the actual conversation.

The problem was nobody had time for all the admin work around selling.

That changes fast when the AI handles the updates for you.

Your reps were hired to sell, so let them.

—
Follow Noam for more AI X Sales systems.

Everyone says AI will change outbound forever. Cool.

So I tested if the hype is actually real.

ChatGPT 5.2 vs Gemini 3.

Same prospect. 
Same rules. 
Same goal.

I wanted to see if either could:

1. Spot a real outreach angle
2. Write a DM worth replying to
3. Adapt it into a cold email that doesn’t sound fake

No compliments, fluff or “big fan” energy here.

Just one question behind the test:

Which one actually thinks like a salesperson?

I ran all three tests.
Scored them side by side.

Read till the end to find the winner.
And comment down yours.

Follow Noam for more AI X Sales systems.

Something interesting is happening on X right now.

People who spent years building audiences on X are starting to take LinkedIn seriously.

And I think a lot of founders still have the wrong mental model of LinkedIn.

They think: “I don't want to become a LinkedIn influencer.”

Good. You don't have to.

But here's the part I would pay attention to:

If you're selling B2B, LinkedIn isn't just another place to distribute content.

The audience is different here.

→ 74% of B2B buyers use LinkedIn for work-related content, compared with 47% on X.

→ LinkedIn says there are more than 130M decision-makers on the platform.

→ And 92% of B2B buying journeys now start with the buyer already having at least one vendor in mind, with 81% of the journey happening before sales engagement.

Think about what that means.

Your prospect doesn't need to click your ad.
They don't need to book a demo.
They don't even need to follow you.

They can hear about your company today, look you up tomorrow, check your LinkedIn, read a few posts and form an opinion about you before your sales team ever gets involved.

That's something a founder cannot afford to miss.

So it’s fine, you don't need to become a creator.
Just become visible to the people who buy what you sell.

Now if you worry about “but what do I post?”
Let me make it easier for you.

- You've built the company.
- You've hired people.
- You've won and lost deals.
- You've made product decisions.
- You've learned things your competitors haven't.
- You've got opinions.
- You've got stories.
- You've got a decade of expertise sitting in your head.

That's your content.

The job is simply to get it out of your head and into the market.

Because if you're selling B2B and your buyers are already researching on LinkedIn, having nothing there isn't being humble.

It's leaving part of your sales process unattended.

That's why I'm increasingly bullish on founder-led LinkedIn.

Because distribution is becoming part of the job.

—
Follow Noam for more straightforward LinkedIn x Sales tips.