Outstanding Branding

Taco Loco by loulou studio

Loulou Studio created a vibrant identity for Taco Loco that goes beyond a simple logo to evoke the authentic atmosphere of a Mexican restaurant. The design centers around a geometric pattern inspired by traditional Mexican craftsmanship and architecture, featuring stepped shapes with a subtle taco silhouette cleverly integrated at its core.

The visual system embraces a warm, rounded typography that communicates conviviality and authenticity with an artisanal touch. The color palette draws inspiration from the sun-drenched facades of Mexican streets, creating a vibrant atmosphere that captures the warmth, generosity, and rich flavors that define the Taco Loco experience and transport diners to the heart of Mexico.

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Oval by Anagram

Based in London and Birmingham, Oval invests in, redevelops, and manages buildings throughout the UK and across every sector of the property industry. Their forte is the spaces overlooked by others.

While they’ve always punched above their weight, in recent years Oval has taken on bigger, higher-profile developments. They needed a brand that reflected this new scale of business and capability, while also capturing the dynamism of their people and approach.

The visual identity reflects their fluid approach. A modular kit of hard-working parts, that come together to deliver new solutions and configurations each time they’re applied. Their lozenge-like forms delivering a subtle nod to the brand’s name.

Finally, Anagram used the tone of voice to capture the maverick spirit of the Oval team. Unlike property developers who obsess over what they’ve already achieved, our messaging is always on the front foot – focused on what’s happening now whilst proactively leaning into what’s next.

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