Here’s how I closed a six-figure deal this weekend.
And how you can too ↴
My secret?… it’s Building in public.
Everyone starts from zero. That’s not the problem.
The problem is why should someone choose you over someone more experienced?
If you're just starting out, here’s what you need to do:
→ Get noticed. → Build trust. → Turn attention into sales.
And the easiest way to do this? Start creating content.
Not just any content. Content that:
➖ Positions you as an expert. ➖ Shows your process. ➖ Attracts the right people.
You can use the 40-40-20 content rule to make it work:
📍 40% Awareness Content
→ So people know you exist. (e.g. Personal stories, industry advice)
📍 40% Trust-Building Content
→ So people believe in you. (e.g. How-to’s and insights)
📍 20% Sales Content
→ So people buy from you. (e.g. results, client wins)
You don’t need years of experience.
You need visibility, trust, and proof.
Your next client is watching. Make it easy for them to say yes.
Ps. Skill or experience…which matters more?
And how you can too ↴
My secret?… it’s Building in public.
Everyone starts from zero. That’s not the problem.
The problem is why should someone choose you over someone more experienced?
If you're just starting out, here’s what you need to do:
→ Get noticed. → Build trust. → Turn attention into sales.
And the easiest way to do this? Start creating content.
Not just any content. Content that:
➖ Positions you as an expert. ➖ Shows your process. ➖ Attracts the right people.
You can use the 40-40-20 content rule to make it work:
📍 40% Awareness Content
→ So people know you exist. (e.g. Personal stories, industry advice)
📍 40% Trust-Building Content
→ So people believe in you. (e.g. How-to’s and insights)
📍 20% Sales Content
→ So people buy from you. (e.g. results, client wins)
You don’t need years of experience.
You need visibility, trust, and proof.
Your next client is watching. Make it easy for them to say yes.
Ps. Skill or experience…which matters more?