❓ MOST PEOPLE DIDN’T BELIEVE ME WHEN I TOLD THEM
 đŸ€”

“What’s the worst thing that can happen?” - I remember my older brother’s words vividly, when I presented our idea to him. I honestly never expected to be where I am today.

In 2016, I was working in a regular business job as a strategy consultant. Every morning I biked to work and worked tirelessly with powerpoint slides and strategy documents for some of the world’s leading international companies. I had cool colleagues and got tasks done. Life was okay.

Today, life is great. I’m co-founder of a Danish chewing gum company producing plastic-free and sustainable chewing gum - re-inventing a dormant category ♻ We’ve built our own factory, scaled our innovative brand to more than 10.000 European retails outlets and created new jobs for more than 30 fantastic colleagues.

People thought I was joking when I told them I was quitting my job. I wasn’t. I wanted to take a risk. Their question to me: what about your steady state job, your safety net? My reply: what about following your passion?

It’s never too late to make a change, even though the direction is different. Take control of your life, let your dreams run wild and take a risk – what’s the worst that can happen? It just might change your life.