Prakriti Sharma

Imagine going to your favorite coffee shop every day, getting free lattes for weeks. One day, they charge you.

You’ll be like,

“Excuse me? I thought this was on the house!!!!“

Your audience is the same way.

If you never sell, they’ll start thinking they can get everything for free. Guaranteed (if you know humans.)

And that? Not cute for your business.

Look, providing free value is great.

I encourage it even.

But...

The longer you keep giving without asking, the more people will assume you have nothing worth paying for.

CHANGE THAT → Work on positioning your offer.

The more you sell, the more they associate you with results—and not just with “helpful tips.“ And selling reinforces that you CAN actually help them...

...beyond just advice.

So if there's one thing I want you to know today...

It's that:

✔️ Selling is not evil.
✔️ It's definitely not desperate.
✔️ It’s a natural part of running a business.

Without selling, you're running an expensive hobby.

P.S. How long did you wait before you started selling?

Everyone is glued to their phones.

And I mean EVERYONE:

• Your 2 year old nephew.
• Your 78 year old grandma.
• Millennials, Gen Z, Gen Alpha.

Yet somehow, attention is harder to grab than ever.

People aren’t scrolling for “nice” anymore.
They’re scrolling for something that stops them.

Something that punches through the noise and screams, “LOOK AT ME.”

And I hate you break it to you, but:

→ Playing it safe won’t cut it.
→ Cookie-cutter content won’t cut it.
→ 'Here’s what we did last quarter' updates?

Yeah,

Those definitely won’t cut it.

(They're blander than the soup my mom makes me drink when I'm sick)

On the internet:

Attention is the currency.

💚 Without attention, there’s no visibility.
💚 Without visibility, there are no sales.
💚 Without sales, well…you already know.

So,

How do you grab attention
in a world drowning in content?

→ You show up with soul.
→ You show up with opinions.

And you write something
that makes people FEEL something.

→ Share a story that cracks them open.
→ Drop a hot take that makes them sit up.
→ Show them the messy, human side of your journey.

Because vanilla doesn’t sell → Personality does.

💚 Say something.
💚 Own something...

Anything to shake them out of their feed fog.

Attention is scarce → Grab it → Retain it → Monetize it.

And do it fast, the LinkedIn boom hasn't happened yet.