Richard van der Blom

The past days, I had one of the hardest conversations ever with my parents.
Visiting them from 2,000 kilometres to tell them, that they need to move out of their elderly home because they now need special care.

As an only child, this is an emotional rollercoaster like no other.

My mum, in her mind always so strong and independent, now needs constant support in her wheelchair. And my dad, who was her rock—her caregiver, her waiter, her nurse—is now in the first stage of dementia. The roles are slowly reversing.

It’s heartbreaking to witness the shift.

The people who once took care of me, guided me, and were always there as pillars of strength, now need help to navigate daily life.

My dad, who always knew what to do, who was the person-to-go-to for his entire family, now needs my mum’s help to remember things.

It’s the end of an era, where they were the strong, independent ones, and I was the one who needed them.

But this is life, isn’t it? The circle that eventually comes back around.

For all the good care, the love, and the sacrifices they made for me, it’s now my turn to be there for them. It’s not easy, and it’s a decision that weighs heavy on my heart, but it’s also a chance to give back—because they deserve the same care and attention they always gave me.

So the upcoming months I will be travelling a lot, not only for work but also to the Netherlands to guide them through the mental process of moving, and adapting to a new environment.

To anyone going through a similar journey, know this:it's okay to feel the weight of it all.

But remember,
it's also a privilege to give back to the ones who shaped us.

Cherish every moment.

And thank you Evelina Moreno for being at my side all the time to support me with insights, thoughts and love.

Hot 🔥 algorithm NEWS!
Reach is down almost 50% and here is why 👇

1. 6% of your readers have decided to go to the beach today

2. 11% of your audience has swapped consistency in commenting for consistency in drinking cocktails

3. 9% are busy building the perfect sandcastle with their kids

4. 8% are exploring new hiking trails and getting lost in nature

5. 7% are on a road trip, discovering hidden gems and roadside diners

6. 9% are perfecting their BBQ skills and enjoying backyard feasts

Let's face it, folks – it's summer!

Time to embrace the sunshine and let LinkedIn take a backseat for a bit.

Sometimes, the best way to boost your reach is to disconnect and recharge.

Remember, LinkedIn can do without you for a few days.

Your sanity? Not so much.

PS: what’s your non-business plan for today?

October: I poured 3 hours into crafting a carousel post instead of enjoying a drink with friends. My reward? A few nasty comments and a missed gin-tonic

November: I swapped 45 minutes of gym time for commenting on posts daily. The result? Accusations of auto-commenting and 4 kilos added to my belly.

December: I wasted an afternoon locked in a comment argument while my dog waited for a walk. Outcome? Blocked and judged by strangers who don’t know me.

January: Enough is enough. 

First priority: My health, my family, my friends—people who genuinely matter.  
Zero priority: Trolls, negativity, and those who weaponize online interactions for clout. 

My profile.  
My content.  
My network.  
My rules. 

In 2025,
I’m choosing 𝘮𝘦.
I’m reclaiming balance.
Let’s normalize prioritizing 𝘳𝘦𝘢𝘭 𝘭𝘪𝘧𝘦 over relentless online pressure.

Will you?

AI and Chat/GPT is destroying our reach on LinkedIn.
And here is why!



Over the past few weeks I have been sharing posts on the lost of reach for 99% of content creators on LinkedIn.

To recap, these are the reasons I explained earlier for this decrease:

1️⃣ the increase in our feed of Promoted Company Posts and LinkedIn Ads (from 18% in 2018, to 26% in 2020 and now on 35%, meaning 1 out of each 3 posts is pushed in our feed by money.

2️⃣ since 9 months LinkedIn is boosting heavy content creators by showing multiple posts in our feed in 1 scroll session. For example, last week I saw 4 posts of Jasmin Alić amongst the first 15 organic posts in my feed. Based on +20k connections that's crazy!

3️⃣ LinkedIn reports more content creators, because of the launch of several new features, like easy reposting and various Content Creator Programs.


𝗕𝘂𝘁 𝗻𝗼𝘄 𝘁𝗵𝗲𝘆 𝗳𝗮𝗰𝗲 𝗮𝗻 𝗲𝘃𝗲𝗻 𝗯𝗶𝗴𝗴𝗲𝗿 𝘁𝗵𝗿𝗲𝗮𝘁

Yesterday Kevin D. Turner shared a post about a new feature (currently in BETA), read below the first 2 paragraphs of his post 👇👇

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#NEWLinkedInFeature: [𝘋𝘳𝘢𝘧𝘵 𝘶𝘴𝘪𝘯𝘨 𝘈𝘐] 𝘢 𝘗𝘳𝘦𝘮𝘪𝘶𝘮 𝘧𝘦𝘢𝘵𝘶𝘳𝘦, 𝘶𝘯𝘥𝘦𝘳 𝘣𝘦𝘵𝘢 𝘵𝘦𝘴𝘵𝘪𝘯𝘨, 𝘪𝘴 𝘢 𝘎𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘷𝘦 𝘈𝘐 𝘵𝘰𝘰𝘭 (𝘊𝘩𝘢𝘵𝘎𝘗𝘛) 𝘧𝘰𝘤𝘶𝘴𝘦𝘥 𝘵𝘰 𝘢𝘴𝘴𝘪𝘴𝘵 '𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘊𝘳𝘦𝘢𝘵𝘰𝘳𝘴' 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘪𝘳 𝘪𝘯𝘪𝘵𝘪𝘢𝘭 𝘥𝘳𝘢𝘧𝘵 𝘰𝘧 𝘵𝘩𝘦𝘪𝘳 𝘭𝘢𝘵𝘦𝘴𝘵 𝘱𝘰𝘴𝘵.

𝘈𝘭𝘭 𝘵𝘩𝘦 '𝘊𝘳𝘦𝘢𝘵𝘰𝘳' 𝘩𝘢𝘴 𝘵𝘰 𝘥𝘰 𝘪𝘴 𝘦𝘯𝘵𝘦𝘳 𝘧𝘳𝘰𝘮 1 𝘶𝘱 𝘵𝘰 30 𝘸𝘰𝘳𝘥𝘴 𝘪𝘯 𝘵𝘩𝘦 [𝘊𝘳𝘦𝘢𝘵𝘦 𝘢 𝘱𝘰𝘴𝘵] 𝘧𝘶𝘯𝘤𝘵𝘪𝘰𝘯, 𝘤𝘭𝘪𝘤𝘬 (𝘋𝘳𝘢𝘧𝘵 𝘱𝘰𝘴𝘵) 𝘢𝘯𝘥 [𝘐𝘯]'𝘴 𝘈𝘐 𝘸𝘪𝘭𝘭 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢 𝘥𝘳𝘢𝘧𝘵 𝘧𝘰𝘳 𝘵𝘩𝘦𝘮 𝘵𝘰 𝘳𝘦𝘷𝘪𝘦𝘸, 𝘦𝘥𝘪𝘵, 𝘰𝘳 𝘫𝘶𝘴𝘵 𝘤𝘩𝘰𝘰𝘴𝘦 𝘵𝘰 𝘱𝘰𝘴𝘵 𝘢𝘴 𝘪𝘴.

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So this is where we want to go LinkedIn?

Providing so called content creators with AI, so everybody is sharing non authentic content? What's next, I writing my comments. What a great network we will have then, my bot speaking with the bot of my client!

We already noticed a serious drop in engagement around the platform because people have the idea they are reading scripted ChatGPT posts.

Don't underestimate your audience! They sense, they feel, they know when your post is written by AI.

Keep it real,
Keep it human,
If not, people will start losing faith in the authenticity of the platform and it's members. And that's a point of no return.

𝗔𝗻𝘆 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀?
𝗔𝗺 𝗜 𝘁𝗼𝗼 𝗵𝗮𝗿𝘀𝗵?

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💥 My name is Richard.
🔺Supporting you to master LinkedIn for business growth
🔺Social Selling trainer an international keynote speaker

Liked this post? Want to see more?
Ring the 🔔 on my Profile
🔝 Connect with me
Or subscribe to my email newsletter (link on top of my profile)

#SocialSelling #LinkedIn #contentmarketing

I said no to a 100k annual deal.  And it felt as the right thing to do! Here are 9 type of clients you need to Ditch now, regardless their money 👇


We have all been there: that client who makes you question your life choices every time their name pops up on your phone.

But here's the thing – not all money is good money. Sometimes, the cost of working with a problematic client far outweighs the pay check.

So, let's dive into the 9 types of clients you should consider breaking up with (like, yesterday).

My favourite (in a cynical mode) is on slide 10.

And don't worry, I also share 6 signs that you are working with the right clients.

My favourites are on slide 15.

Useful? [ 𝗿𝗲𝗽𝗼𝘀𝘁 ] to enable me to share more of these posts
Leave an additional [ 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 ] to deepen the discussuin.

----------------------
💥 My name is Richard.
🔺Social Selling trainer and international keynote speaker

Liked this post? Want to see more?
Ring the 🔔 on my Profile
🔝 Connect with me
Or subscribe to my email newsletter (link on top of my profile)

#SocialSelling #LinkedIn #contentmarketing

My 2025 in 10 highs and 10 lows.
No filter. No fake positivity. Just real.

𝗧𝗵𝗲 𝗛𝗶𝗴𝗵𝘀:

1. Travelled to 12+ countries for keynotes
2. Made enough money to support friends and family (nothing spectacular, but meaningful)
3. Travelled to Argentina, met my family in law and bought a plot for my retirement
4. Reached 25M+ impressions with organic content
5. Became advisor/investor in 3 startups (AI and LinkedIn related)
6. Launched the Algorithm Insights Report subscription — 3,000+ clients
7. Exchanged football for padel (my knees thank me)
8. Had 32 new ducklings, geese and chickens on the farm
9. Finally stopped checking LinkedIn during bath room visits (most days)
10. Blocked 200+ troll accounts and felt zero guilt

𝗧𝗵𝗲 𝗟𝗼𝘄𝘀:

1. Lost my mother in this life
2. Lost my dad to dementia
3. Had anxiety spells from carrying too much responsibility
4. Got my website hacked and email flooded by spam accounts
5. Was gossiped about by people who pretended to be friends
6. Lost 7 ducks to a fox
7. Spent hours reporting fake profiles — LinkedIn found "nothing wrong"
8. Watched AI comments flood my posts with "Great insights, Richard! 🔥"
9. Received 47 InMails offering to "scale my agency" — I don't have an agency
10. Realized some connections only engage when they need something

𝗠𝘆 𝟯 𝗳𝗼𝗰𝘂𝘀 𝗮𝗿𝗲𝗮𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟲:

↳ Trying to get keynote bookings in Kazakhstan, Singapore and Canada
↳ Launching two new products including a VIP Program that will rock
↳ Spending more time offline

2025 taught me this:
Success and grief can exist in the same year.
Growth and loss can share the same breath.

And blocking toxic people is not weakness — it's wisdom.

What was your biggest high or low this year?

The reach crash is over. If yours isn’t recovering, that’s not the algorithm.
360Brew isn't just another algorithm update.

It's the first one that actually rewards quality over hacks.
Let me show you the numbers.

First 9 months of 2025 (for 96% of creators):
↳ Reach: -40%
↳ Engagement: -35%
↳ Follower Growth: -25%

Combined with the April 2024 crash, a post that got 10,000 views back then would barely hit 3,000 by September 2025. Brutal.

Everyone complained. Many gave up.

Last 3 months (my account):
↳ Reach: +12%
↳ Engagement: +26%
↳ Follower Growth: +8%

But the numbers aren't even the interesting part.

𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝘀𝗵𝗶𝗳𝘁:

60% of my engagement now comes from ICP, industry peers, or relevant influencers.
Three months ago? That was 35%.

My feed changed too. More posts from 2nd connections who actually talk about topics I care about. Less random viral nonsense from outside my professional bubble.

𝟯 𝗺𝗼𝗿𝗲 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝗜'𝗺 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴:

↳ Saves per post: +45%. People are bookmarking content again. 360Brew weights saves 5x higher than likes, and even higher than single comments.
↳ Comment quality: Average comment length up 30%. Fewer "Great post!" replies. More actual conversations. Bye bye bots, you're exposed.
↳ Post longevity: Content resurfaces 5-7 days after publishing. The old algorithm killed posts after 48 hours.

𝗦𝗼 𝘄𝗵𝗮𝘁 𝗶𝗳...

The reach drop wasn't a bug. Maybe it was a filter.
LinkedIn deliberately crushed generic content to make room for topical expertise. If your metrics tanked in 2025, the algorithm was telling you something: your content wasn't differentiated enough. Harsh. But probably accurate.

The "LinkedIn is dead" crowd got it backwards.
LinkedIn isn't dying. It's becoming harder to game. And that's exactly what serious professionals wanted. The people leaving? Mostly those who relied on hacks, pods, and templated content. Move on, please!

360Brew reads your posts like a human. It understands meaning, not just keywords. It matches content to people based on semantic relevance, not just who you're connected to.

For the first time, LinkedIn actually rewards depth over frequency.

If your metrics are still dropping — your positioning might be the problem, not the platform.

Are your numbers recovering too? Or still sliding?

"Post daily and your reach will die." Not true!
Here is al you need to know on frequency and timing of your next post.

This week my comment on a post that stated that posting daily is bad for your visibility reached 24,000 comments and over 150 likes.

The mistake everybody makes:
People compare average reach per post instead of total reach.

Post once a week at 5,000 reach = 5,000 total views
Post 5x a week at 3,500 reach = 17,500 total views

You're not "hurting your reach."
You're 3.5x-ing your visibility.
You're getting seen 3x more by your ICP.

What our Algorithm Report says:

The sweet spot isn't a number. It's a pattern.

For Global Audiences:
• Post 3-5x weekly
• Rotate your timing every 4 weeks
• Hit different time zones deliberately
• Why? LinkedIn's 360Brew clusters audiences by activity patterns

You're not diluting reach.
You're accessing new audiences.

For Local (or Niche) Audiences:
• Find YOUR golden hour (when your ICP is most active)
• Post same time, consistently
• 2-3x weekly minimum for algorithm recognition
• Quality + consistency > quantity

The Data Nobody Talks About:

From our latest algorithm update (October 2024):
• Posts live up to 6 days with sustained engagement
• First 2 days counts for 69% of total reach (used to be 85%)
• Comment velocity after hour 4 extends life by 4x
  
You need to train the algorithm:

Post sporadically? Algorithm doesn't know who you serve.
Post consistently? Algorithm learns your audience DNA.

The Quality Paradox:
Yes, quality matters. But not how you think.

Bad post + good timing + audience match = 2,000 reach
Great post + wrong timing + no pattern = 500 reach

The algorithm rewards predictability over perfection.

The 360Brew Game-Changer:
LinkedIn's new clustering system rewards multi-timezone (re)posting.

Your 9am post enters Cluster A.
Your 2pm repost enters Cluster B.

Zero cannibalization.
Double the opportunity.

But only if you understand the pattern.

𝗬𝗼𝘂𝗿 𝗔𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝗻:

1. Stop comparing per-post averages
2. Track total monthly reach instead
3. Test your golden hours (use the data, not guesses)
4. Maintain quality baseline (no spam)
5. Post minimum 3x weekly for algorithm training

Want the complete breakdown? The Algorithm Insights Reports contains +320 pages of actual data — not opinions. Including optimal formats, structures, frequency and posting schedules, dwell time vs. consumption rate, and the 360Brew explanation.

Grab it now and secure your free 2026 edition:
Link on top of my profile and in my Featured Section!

Because while everyone else debates frequency, you'll be dominating feed visibility.

What's your current posting frequency — and more importantly, share your total monthly reach?

What if I told you some of my algo assumptions are challenged?

I've started to analyze the first batch of data (400,000 posts)
And discovered something uncomfortable:
Some of my own posting habits were wrong.

Four habits I was convinced worked—didn't.

𝟭. 𝗣𝗼𝘀𝘁𝗶𝗻𝗴 𝘁𝗶𝗺𝗲𝘀 𝗜 𝘀𝘄𝗼𝗿𝗲 𝗯𝘆
For years I published between 8:00 and 9:00am. Religiously.
A few months ago I started experimenting outside that window.

Result? Less reach.
But wait—more engagement from new people.

I even received DMs saying "Haven't seen you for a while."
Turns out I was invisible to part of my audience for years, that are active outside my fixed posting times.

𝗧𝗶𝗽: Test posting 2-3 hours outside your usual window for a week. Track who engages. You might be reaching the same people over and over.

𝟮. 𝗛𝗼𝗼𝗸 𝗳𝗼𝗿𝗺𝘂𝗹𝗮𝘀 𝗜 𝗸𝗲𝗽𝘁 𝗿𝗲𝘂𝘀𝗶𝗻𝗴
360Brew now recognizes AI-style hooks and hooks you keep re-using.
Same patterns. Same structures. Flagged.

"Not this, but this" → doesn't work anymore.
"I used to think X, then Y" → algorithm sees it coming.

Make your hook human and creative again.
Write like you talk, not like a template.

𝟯. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗜 𝘁𝗮𝘂𝗴𝗵𝘁 𝗼𝘁𝗵𝗲𝗿𝘀
I compared three types of creators:
A. Publish + engage before and after posting
B. Publish + respond only to comments on their own post
C. Publish and run (aka Post & Ghost)

The surprise?
No difference in reach between B and C.

Nurturing your own comments doesn't boost performance.
It builds relationships—but not reach.

Those in group A? 25-35% more reach.
Play part of the ecosystem, or get left behind.

𝟰. 𝗣𝗹𝗮𝘆𝗶𝗻𝗴 𝗶𝘁 𝘀𝗮𝗳𝗲
Same format. Same topics. Same structure.
I optimized for what worked - I was a Carousel addict - until it stopped working.

The algorithm rewards creativity now.
Predictable creators become invisible creators.

This is what happens when you stop questioning your own playbook.

The Algorithm Insights Report 2026 drops April 29th.
100+ pages of what's actually working—not what worked two years ago.
Including some great interviews with successful creators.

What's one LinkedIn habit you've never questioned?

My Algorithm Insights Report shows 3,000+ clients made this same mistake.

They thought posting more would fix their reach problem.

It didn't.
It accelerated the decline.

Here's what the data actually shows:

Creators who increased posting frequency from 5x to 7x per week during the 2025 reach crash saw:

↳ –27% average reach per post
↳ –23% engagement rate
↳ +31% content fatigue signals (lower dwell time, fewer saves)

More posts ≠ more visibility.
More posts = weaker signals.

Meanwhile, creators who stayed within 3–5 posts per week and invested in structured engagement:

↳ Recovered reach 38–42% faster after the 360Brew rollout
↳ Generated 2.1× more saves per post
↳ Maintained a stable authority score instead of dilution

𝗧𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗯𝘆 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆:

↳ 7x/week + low engagement → –41% reach per post
↳ 5x/week + weak engagement → –35% reach
↳ 3–5x/week + 30 min/day strategic engagement → +18–24% reach

Now here's the nuance most people miss:

Publishing more than once per day does increase your total weekly reach.
That part is true.

But it harms your average reach per post — especially when posts target different interest clusters.

The algorithm resets relevance signals per cluster.
When you publish multiple unrelated topics in short succession, you:

↳ Split audience affinity
↳ Reduce follow-up distribution
↳ Weaken post-to-post momentum

Result?
Higher total impressions. Lower authority. Lower compounding reach.

LinkedIn no longer rewards volume.
It rewards coherent relevance signals over time.

𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂:

1. Stop chasing daily frequency
Aim for 3–5 posts per week. That's the current performance sweet spot.

2. Spend 2× more time engaging than creating
For every 30 minutes writing, spend 60 minutes in meaningful conversations.

3. Optimize for saves, not likes
360Brew weights saves ~5× heavier than likes. Create content people want to return to.

"Post more" worked until mid 2025.
In 2026, it's quietly sabotaging reach.

Be honest 👇
How many posts a week do you publish?

PS: Get your copy (and all future updates) of the Algorithm Insights Report now. Check out my profile link & Featured Section. Price will go to € 199,- for the 2026 edition (+200 Pages)

Seeing a psychologist isn’t a sign of weakness.
It’s the first step to taking control again. Towards healing.

And yet… it’s still taboo to say that out loud.

Especially if you’re known as the “strong one.”
The responsible one.
The effective one.

2025 hit me hard.
The pain of another lost pregnancy.
Loved ones fighting cancer, Parkinson’s, Alzheimer’s.
The passing of my mother after a few very rough months.

And toxic people and comments that I could no longer process, ignore, or absorb.

Responsibility and effectiveness have always been my strengths.
But last year, I carried too much.

When things slowed down, I didn’t pause — I reacted.
Frustration came faster. Anger too.

I blocked 118 people on LinkedIn.
I should’ve blocked ten times more.
I deleted social media accounts just to create peace.

And eventually, I took the courage to redesign my business for next year.

The real shift however, happened elsewhere.
In conversations with a psychologist.

Not because I was broken.
But because I was stuck inside my own bubble.

The insights were already there.
They were just covered in fog.

2026 is going to be a good year.
I’m not even trying.

I’ll make sure it will be.

LinkedIn is at a crossroads — and the next turn will redefine everything.
I'm positive and sceptical at the same time for what's about to happen...

In the last few weeks, we’ve seen:
- a declared war on engagement pods.
- a further collapse in organic reach followed by a shiny new “Boost Post” button.
- a crackdown on AI and scheduling tools that many of us rely on.

Is LinkedIn really fighting for authenticity — or tightening control over what we see, post, and pay for?

In my latest newsletter, I unpack the 3 biggest crossroads LinkedIn is facing right now — and what they mean for you as a creator, marketer, or sales professional.

You’ll also read:
🔹 The story behind my open call to LinkedIn’s VP after being told “no violation found” for reporting an engagement pod.
🔹 Why reach is falling 38% (and how to adapt).
🔹 How AI tools can still help you win — without crossing the new red lines.

Next week we’ll dive further into different elements of 360Brew and my favorite LinkedIn tools for 2025. Don't worry, no automation, no AI comments, but approved tools to leverage LinkedIn in the most efficient way.

But first, read this one — before your feed changes again.
And don't forget to save, repost or leave a comment to show me and 360Brew some weekend love.

8 predictions about LinkedIn in 2026.
Half of LinkedIn experts will pretend this post doesn’t exist.

I've watched LinkedIn evolve for almost 20 years.
First for the better. Now? I'm not so sure.

𝟭) 𝗠𝗼𝘀𝘁 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘁𝗿𝗮𝗶𝗻𝗲𝗿𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗼𝘂𝘁 𝗼𝗳 𝗮 𝗷𝗼𝗯.
Functional training dies when AI and AI agents can teach the basics faster than any course. The ones who survive? Those who bring strategy and direction, not just frameworks and templates.

𝟮) 𝗣𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝗹𝗹 𝗴𝗲𝘁 𝗳𝗲𝗱 𝘂𝗽 𝘄𝗶𝘁𝗵 𝗔𝗜 𝗽𝗼𝘀𝘁𝘀, 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻.
Your AI twin booking calls? That bubble will burst. I can spot AI comments in under a minute. So can your prospects. The "scale everything" crowd will learn that automation without authenticity destroys trust faster than it builds pipeline.

𝟯) 𝗬𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀𝗻'𝘁 𝗼𝘄𝗻𝗲𝗱. 𝗜𝘁'𝘀 𝗲𝗮𝗿𝗻𝗲𝗱.
Stop engaging your most interesting followers? Your ambassadors will swap you for someone else within weeks. Attention isn't loyalty. The algorithm doesn't owe you anything. Neither does your audience.

𝟰) 𝗧𝗵𝗲 "𝗜 𝘄𝗮𝘀 𝗯𝗿𝗼𝗸𝗲, 𝗻𝗼𝘄 𝗜 𝗺𝗮𝗸𝗲 𝟲 𝗳𝗶𝗴𝘂𝗿𝗲𝘀" 𝗰𝗿𝗼𝘄𝗱 𝘄𝗶𝗹𝗹 𝗴𝗲𝘁 𝗲𝘅𝗽𝗼𝘀𝗲𝗱.
Monthly income screenshots. Rags-to-riches stories. Addiction-to-success narratives. People are getting smarter. The BS detector is sharpening.

𝟱) 𝗟𝗲𝘀𝘀 𝗺𝗮𝗶𝗻𝘀𝘁𝗿𝗲𝗮𝗺. 𝗠𝗼𝗿𝗲 𝗻𝗶𝗰𝗵𝗲.
Mainstream content slowly dies with AI newsletters like 360Brew. Settle for smaller but more engaged audiences. Stay in your lane instead of being a jack of all trades. Generic advice gets buried. Specific expertise gets rewarded. The algorithm is learning to match depth with intent.

𝟲) 𝗦𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳 𝗹𝗶𝗲𝘀 𝗶𝗻 𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝗻𝗼𝘁 𝗾𝘂𝗮𝗻𝘁𝗶𝘁𝘆.
500k followers with 1,000 "Great post!" comments at the same time? We see through it. The conversations in your comments need to show depth and added value. Buyers now scroll the comments before they scroll your profile. Empty engagement is a red flag, not a badge of honor.

𝟳) 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘄𝗶𝗹𝗹 𝗹𝗼𝘀𝗲 𝗶𝘁𝘀 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀.
The ones actually making money are building email lists and growing on other platforms. Treating LinkedIn as a funnel, not a home. The platform will notice too late. When your reach depends on an algorithm you don't control, smart creators diversify. LinkedIn becomes the top of funnel, not the whole funnel.

𝟴) 𝗠𝗼𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝗹𝗹 𝘀𝘁𝗮𝗿𝘁 𝗰𝗼𝗵𝗼𝗿𝘁𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗷𝗼𝗶𝗻𝗲𝗱 𝗼𝗻𝗲.
People who didn't post 12 months ago are now selling "complete cohort structures." They received a roadmap and now they're teaching it. Will you see through it? Check their track record before you buy. Experience can't be downloaded from a Notion template.

I help people grow on LinkedIn for a living.
And I'm telling you: half this industry won't exist in 12 months.

Which prediction made you most uncomfortable (1-8)? 👇

LinkedIn isn’t broken. Our egos are killing it.
I saw it in my own dashboard when I chased claps.

Comparison became my fuel and my content tanked.
Data snapped me out of it.

Authentic personal stories with one clear lesson drive 280% more comments in my reports.
Educational Carousel Posts get saved 4.7x more than average.
Long-form guides that share process steps get 71% more qualified DMs.

So I stripped every post back to intent.

I add the why, the numbers, the next step.
Followers grow slower, pipeline grows faster.

Those who copy hacks fade fast.
Creators who earn trust stay booked.

Watch this clip from my 2nd episode on the Insights From Top Business Leaders by Jeremy Bennett and make sure to give the guy a follow as he interviews the best of the best.

Question?
For who do you write your content?

After analyzing 500,000+ LinkedIn posts and generating over $4M+ in combined revenue from this platform, we have noticed something disturbing

The correlation between vanity metrics and business results is almost zero.

Most LinkedIn creators are chasing applause. Marina Mogilko and myself? We are chasing clients.

Last quarter alone, I tracked 47 posts that exceeded 1M impressions.

Guess how many of those creators could trace actual revenue back to those viral moments?

3 (aka three)!

That's a 6% conversion rate from "LinkedIn famous" to "actually making money."

Meanwhile, Marina's post about hiring her kids—which "only" got 133K impressions—sparked 100+ meaningful conversations with fellow entrepreneurs. Those relationships? Still generating opportunities 6 months later.

Want to know the truth about metrics?

𝗩𝗶𝗲𝘄𝘀 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻.
𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝘁𝗿𝘂𝘀𝘁.
𝗗𝗠𝘀 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝗶𝗻𝘁𝗲𝗻𝘁.

And revenue? That happens in the invisible layer most people never analyze.

The posts that built my 6-figure consulting pipeline rarely cracked 50K views. But they consistently attracted 5-10 decision-makers who ended up in my inbox within 48 hours.

That's the metric that matters.
Not the screenshot you share in your mastermind group.

Marina and I created a carousel breaking down exactly what we track instead of impressions.

But the real insight we couldn't fit is this:

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲, 𝗻𝗼𝘁 𝘀𝗰𝗮𝗹𝗲 𝗶𝘁𝘀𝗲𝗹𝗳.

The algorithm doesn't care about your engagement bait.
Your audience does.

Stop treating this platform like a billboard.
Start treating it like a boardroom.

Document your actual work.
Share your real inbox.
Post the screenshot of the client question you just answered.

That "unpolished" content Marina and I recommend? It consistently outperforms anything a ghostwriter could produce—because genuine beats generic every single time.

Your next viral post won't change your business.

Your next 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵 post to the right 100 people?
That might change everything.


What is the most important metric you are actually tracking?

Everyone is guessing how the LinkedIn algorithm works. But very few have data. 10 myths people still follow that are destroying their reach without them even noticing.

I wrote it in yesterday's newsletter (missed it? Sign up), LinkedIn isn’t punishing you. It's your strategy that needs an upgrade.

Here are 10 myths I still see people swear by — myths that silently cap your growth, bury your best posts, and keep you wondering why “the algorithm hates you.”

MYTH 1: “Post multiple times a day”

MYTH 2: “Use hashtags to improve your reach”

MYTH 3: “External links kill your reach”

MYTH 4: “The first hour decides everything”

MYTH 5: “Video always wins”

MYTH 6: “Pods boost visibility”

MYTH 7: “Tag more people = more reach”

MYTH 8: “Don’t like or repost your own post”

MYTH 9: “Personal posts hurt credibility”

MYTH 10: “AI-written content performs just as well as human”

If you’re nodding along.
You’re already losing reach before you hit “post.”

I’ll show you why each of these myths collapses under real data — and what the algorithm actually rewards in 2025.

👉 Swipe the Carousel to see the breakdown.
... but be prepared to unlearn 90% of the “LinkedIn tips” you’ve picked up over the past years.

PS: The Algorithm Insights 2025 will get another big Update in January. If you want lifetime access, now’s the time.

Hey LinkedIn, what's going on with my feed? Where's the value?

Here's a breakdown of the first 10 posts you showed me this morning:

1️⃣ The same post I've seen for 2 months now. A CEO telling us LinkedIn Video is "da bomb." Ironically, this has been Boosted by LinkedIn for 8 weeks straight. Organic reach, right?

2️⃣ An influencer promoting a product with 100% AI-generated text. Receiving 100+ AI-generated comments. Humans optional.

3️⃣ A Promoted Post completely irrelevant to me. I get it, you need to make money.

4️⃣ Wait — another "As a Head of Social Media, I'm often asked if organic LinkedIn reach is enough" post that is... Promoted. Doesn't it get enough reach organically? The irony writes itself.

5️⃣ A life story about giving up alcohol and becoming a successful 6-figure coach. Wait, is this a template? I've seen this exact arc 47 times.

6️⃣ "7 Signs I Hit Middle Age" from Marco Andre, a LinkedIn Top Voice. Probably shown because I also hit that barrier. Thanks for the reminder.

7️⃣ Another influencer promoting a "Life Hack" AI tool to manage all your other AI tools in one place. AI-ception.

8️⃣ A Thought Leadership Ad about "an interesting job offer in Silicon Valley." Yep, no intention to leave Spain. Zero relevance.

9️⃣ A carousel titled "10 Things Successful People Do Before 5 AM" — posted at 11:47 PM. Make it make sense.

🔟 A repost of a repost of a quote from someone who died in 1965. No commentary. No insight. Just vibes.

The result?

Just 1 of the first 10 posts was from an actual connection.

One.

You call yourself a network platform.
Then why don't you show me my network?

I have multiple people reaching out lately saying "I don't see your posts anymore."
Why is that?
Who gave you permission to decide that?

What happened to "Members first"?

You built a platform on connections.
Now you're burying them under ads, influencers, and recycled AI content.

If I wanted an algorithm that ignores who I actually follow, I'd use Instagram.

Fix the feed. Or just admit what this has become.

PS: Let me know if it's just me?

Your GTM strategy is only as strong as the tools behind it. Yet most teams still try to scale with duct tape and dashboards from 2018. Watch my 2026 Stack below...

If you're serious about winning in 2026, you need a tech stack that does more than track — it needs to think, coach, predict, and close.

1. Conversation Intelligence
• Substrata: Reads between the lines of sales conversations to surface hidden buyer intent and guide reps in real time
• Gong: Captures and analyzes every interaction so teams can spot winning talk tracks, risks, and next steps
• Chorus: Records and analyzes calls to highlight key moments that impact win rates and sales cycles

2. Sales Analytics
• Clari: Unifies pipeline data with AI-driven forecasts so revenue teams know precisely where to focus
• Substrata: Turns behavioral and conversational signals into analytics that reveal friction and deal risk early
• Jiminny: Transcribes calls, scores conversations, and delivers coaching insights straight from customer meetings.

3. Sales Intelligence
• LinkedIn Sales Navigator: Uses LinkedIn’s network and AI insights to help sellers find, understand, and engage the right buyers
• Salesloft: Orchestrates multichannel outreach with AI-guided next best actions to keep every prospect touch on track
• Apollo.io: Combines a massive B2B contact database with automated outreach to turn targeted lists into live opportunities

4. Sales Coaching
• Substrata: Acts like a real-time deal coach, decoding social cues to tell reps how their approach is landing
• Mindtickle: Delivers AI-driven onboarding, practice, and assessments so every rep can mirror top performers
• Second Nature: Uses AI role-plays and instant feedback to let reps practice pitches until they sound customer-ready

5. Revenue Intelligence
• People.ai: Converts emails, meetings, and contacts into revenue insights that show what winning reps actually do
• Substrata: Turns every email, meeting, and deal interaction into rich behavioral signals that reveal true pipeline health and hidden revenue risks
• Clari: Tracks every deal and activity to give leadership one predictive view of the entire revenue engine

6. eSignature
• PandaDoc: Streamlines quotes and contracts into fast, branded e-sign workflows that keep deals moving.
• Docusign: Provides secure, trusted e-signature so agreements get signed anywhere without slowing the sales cycle.
• GetAccept: Blends digital sales rooms with e-signature to turn every proposal into an interactive closing experience.

7. SalesRoom
• trumpet 🎺: Creates interactive, trackable buyer microsites so every deal has a single, personalized home base.
• DealHub.io : Combines CPQ, proposals, and digital sales rooms into one workspace that accelerates complex deals.

Which tool is your MVP — and which one’s just shelfware?
👇 Drop your underrated GTM gem in the comments.
Let’s build the ultimate stack together.

Everyone’s preaching “social selling” on LinkedIn. Here’s what most priests won’t tell you and no this post is not about AI for once.

The problem isn’t the tactic.
It’s the way everyone’s using it — in isolation.

In 2025 alone, I worked with over 20 B2B sales teams.
Across industries.
Across continents.

Different products, same issue:
Conversion rates are dropping. Hard.

Why?
Because sellers are running the same 4 plays on repeat:
Cold outreach, referrals, content likes, trigger-based pounces.

Because sellers think of Sales Navigator as the solution for their sales:
Sending InMails, Saving Leads and Accounts, expecting the magic to happen.

All disconnected.
All predictable.
All underperforming.

Here’s what the top 10% are doing differently

They’re stacking signals.
Not guessing intent — tracking it.
Not pitching after 6 likes — engaging before outreach.
Not sending messages when the CRM says so — timing it when the prospect is actually active.

That’s what I call the Signal Stack Method™.
It doesn’t rely on one magical tactic.
It combines them — based on actual buyer behavior.

The results for our clients?
4.2x more responses than any isolated tactic. (Yes, we measured it. Across thousands of touches.)

Curious how it works in practice?
Check out the full breakdown in my new carousel.
No fluff. Just data-based tactics and the framework that’s winning in 2025.

📥 save for later
💬 comment to spark a conversation
♻️ repost for more visibility and to show some love

PS: I hit the 30,000 connection limit so I can't accept new connections without kicking somebody else out. Therefore I will not accept default ones, only personalised ones that make me smile.

A few years ago I was working from a small co-working space in my village outside Valencia. Local entrepreneurs.

Small businesses targeting the region.

I tried explaining what I did — LinkedIn training for global corporates — but in Spain, most still don't see LinkedIn as the B2B power engine it can be.

One day a guy walks up to me.
"Can you provide a training for us? We're a team of four."

I smiled. "I'll send you a WhatsApp."

What followed was a quickly written, arrogant message.
Something like: "We only work with big companies. Our rates won't match. Different priorities."

I didn't want the deal.
I didn't qualify the lead.
I didn't value the trust.

Turns out, that "team of four" was the leadership team of a Finnish multinational.
200+ B2B sales people worldwide.

When I realized, it was too late.
All I could do was apologize.
But my attitude had already disqualified me.

Months later, they booked a €60k training program.
Not with me.

𝟱 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱 𝘄𝗮𝘆:

𝟭) 𝗤𝘂𝗮𝗹𝗶𝗳𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗱𝗶𝘀𝗺𝗶𝘀𝘀.
A 5-minute conversation costs nothing. Assumptions cost everything. Ask two questions before you decide someone isn't worth your time.

𝟮) 𝗡𝗲𝘃𝗲𝗿 𝗷𝘂𝗱𝗴𝗲 𝗯𝘆 𝗰𝗼𝗻𝘁𝗲𝘅𝘁.
The biggest deals often come from the most unexpected places. A co-working space in a Spanish village. A casual LinkedIn DM. A "small team" that runs a global operation.

𝟯) 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘀𝗮𝗹𝗲.
Before they buy your service, they buy your attitude. Arrogance closes doors that expertise alone can't reopen.

𝟰) 𝗧𝗿𝘂𝘀𝘁 𝗶𝘀 𝗲𝗮𝗿𝗻𝗲𝗱 𝗶𝗻 𝘀𝗲𝗰𝗼𝗻𝗱𝘀, 𝗹𝗼𝘀𝘁 𝗳𝗼𝗿𝗲𝘃𝗲𝗿.
That WhatsApp took me 30 seconds to write. It cost me a year-long relationship and a €60k contract. Every interaction is a reputation moment.

𝟱) 𝗦𝘁𝗮𝘆 𝗵𝘂𝗻𝗴𝗿𝘆, 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂'𝗿𝗲 𝗯𝘂𝘀𝘆.
Success can make you lazy. Comfort can make you blind. The moment you think you're too big for small conversations is the moment you start losing big opportunities.

I share this because it still stings.
And because I see others making the same mistake.

Your next big client might not look like one.
Treat everyone like they could be.

What's a deal you lost that taught you something? 👇

Flashback to 2015.
Before the feeds got noisy.

Before “automation” became a badge of honor.
Before 𝘨𝘳𝘰𝘸𝘵𝘩 𝘩𝘢𝘤𝘬𝘴 replaced curiosity.

Back then, a connection request was simple. You clicked "Connect" because something felt interesting.

A title. A post. A shared belief.

No funnels.
No sequences.
No “Hey {{FirstName}} just circling back…”

Just humans. Talking to humans.
And your LinkedIn profile? You were proud of it.

It wasn’t optimized.
It wasn’t keyword-stuffed.
It didn’t scream 𝘓𝘖𝘖𝘒 𝘈𝘛 𝘔𝘌.

It told a story.
Who you were.
What you cared about.
Why someone should start a conversation with you.

Fast forward to today.
Automation everywhere.
Connection requests sent on repeat while you sleep.

And then you wonder why:
• Response rates are dropping
• Conversations feel empty
• Trust is harder to earn

My opinion? Sure there are tools to automate, manipulate, and cheat.
But they are not killing the trust and credibility of the platform.
It's you, when you start using them.

The moment you stopped treating it as a networking platform and started treating it like a vending machine.

2015 didn’t win because it was manual.
It won because it was 𝗵𝘂𝗺𝗮𝗻.

So ask yourself:
If LinkedIn took automation away tomorrow - and please be prepared - would your strategy still work?

Mine will.

PS: What's one fun activity you have planned for this weekend?

5 ways LinkedIn silently kills your post.
No warning. No explanation. Just... gone.

Analyzed 600,000+ posts, found algorithm behaviors that LinkedIn will never publicly acknowledge. Some are brutal. Some are bizarre. All are real.

1.     The 60-Minute Cliff

Your post gets 50+ engagements in the first hour. Comments flowing. Likes stacking. You're thinking "this one's going viral."

Then... nothing. Complete flatline at minute 61.

We've tracked posts where 50%+ of ALL lifetime engagement came from that first hour — then the algorithm just... stopped distributing. No second wave. No extended reach. Dead.

Why? Our theory: LinkedIn's "quality gate" triggers at the 60-minute mark. If engagement velocity doesn't hit a specific threshold relative to your follower count, the algorithm assumes the content peaked. Distribution stops.


2.     The “See More” Shadow Ban

This one's eerie. Post something critical about LinkedIn, gender issues, religion, or politics. Get decent engagement. Someone clicks "see more" to expand your post and...

It vanishes. Not scrolls down. VANISHES. Gone from their feed entirely.

We've replicated this dozens of times. The post still exists on your profile. But it's been quietly removed from active distribution. No notification. No policy violation. Just algorithmic erasure.

3.     The Ambassador Penalty

This one breaks my heart. You have 15-20 loyal supporters. Real people. Genuine fans of your content. They comment on everything you post — manually, thoughtfully, because they actually care.

And LinkedIn punishes you for it.

When the same accounts engage with your content repeatedly, the algorithm flags it as "artificial engagement patterns." Your reach gets throttled. Sometimes immediately. Your biggest fans are accidentally killing your distribution.

4.     The Ghost Follower Drain

You have 10,000 followers. But only 2,000 are "active" (logged in within 30 days).
LinkedIn doesn't care about your total count. It calculates engagement rate against your 𝘦𝘯𝘵𝘪𝘳𝘦 follower base — including the ghosts.

So your 200 likes on a post?
LinkedIn sees that as 2% engagement on 10K followers. Mediocre. Distribution slows.

Meanwhile, someone with 2,000 active followers gets 200 likes and LinkedIn sees 10% engagement. Exceptional.


5.     The Hashtag Trap

Using hashtags should expand your reach, right? Not anymore.
Posts with 3+ hashtags now consistently underperform posts with 0-2 hashtags. But here's the strange part: it's not gradual. At exactly 3 hashtags, we see a 15-20% reach drop. At 5+, it's 35%+.

LinkedIn's spam detection now treats hashtag stacking as a manipulation signal. The very feature designed to help discovery is now triggering suppression.

The algorithm isn't evil. It's just optimizing for metrics we can't see. Understanding these hidden rules won't guarantee virality. But ignoring them guarantees suppression.

Which of these surprises you the most? Drop a number (1-5) in the comments