Sakshi Jain

Most people post randomly on LinkedIn.

And then wonder why it’s not working.

Your content needs structure—and it boils down to these 4 quadrants:

📌 Educate – Teach something valuable. If people learn from you, they’ll remember you.

📌 Inspire – Share your wins, struggles, and real journey. That’s what makes people connect.

📌 Relate – The “omg, same” posts. Because relatability builds trust faster than anything.

📌 Convert – Talk about your work. Show what you do. And make it easy for people to say “I need this.”

It’s not about how often you post.
It’s about what you’re posting.

If your content isn’t covering all four—your strategy is incomplete.

Look at your last 5 posts. Are you hitting all 4 quadrants?

#LinkedInGrowth #ContentStrategy #PersonalBranding

I have one strict rule in my agency: no automation when it comes to personal branding.

I get it, automation can make things easier.

But when you’re building a personal brand, the personal touch matters the most.

I’ve seen so many profiles where posts go up at the exact same time every day, comments feel robotic, and engagement looks forced.

Even LinkedIn itself picks up on these patterns and stops pushing such content.

That’s why at my agency, everything is manual.
- Posting is done by us.
- Engagement is done by us.
- Networking is done by us.

Even if it means hiring 10 people to handle one profile, so be it.

I wouldn’t want automation for my own profile, so why would I use it for my clients?

Of course, we use tools where needed but never at the cost of authenticity because in personal branding, real connections always win.

What’s your take on automation in personal branding?