Saptarshi Prakash

My favourite candy packaging!
It establishes connect with the product (Livinda Panda) and also makes it almost unforgettable. At Swiggy, we value HI (Human Intelligence) as much as AI. This is a great example of exceptional human intelligence and creativity. Not every great solution needs to be expensive.

Source of Image : https://lnkd.in/gFx5yDyZ

#ai #artificialintelligence #humanintelligence #innovation #packaging #intelligence #research #ux #productdesign #creativity

Suppose, you are at the movie theatre and you want to buy popcorn. You find two options there:
🍿 Regular for ₹300 &
🍿 Large for ₹700

Which one will you buy?

You will decide based on your appetite, the length of the movie or the company you have. Most people will probably go for the regular one because ₹700 feels expensive specially when it is more than double the price of the regular one.

But, that's not what the popcorn seller will offer you. They will introduce a third option, medium-size and strategically price it at around ₹600. Now, all of a sudden the larger one will feel like a great deal because it's much larger in quantity and only ₹100 more than the medium one.

And you know what? In this scenario you will mostly end up picking the large one even if you don't need that larger quantity, simply becasue you feel it’s a better deal.

This is known as Decoy Effect. In this case, the popcorn seller doesn't really care if you buy the medium one or not. The medium option is used as decoy or a trap to compel you into believing that the larger one is a great deal.

It's really interesting to see how our mind tricks us into believing this, even though the price of the Regular and the Large one is left unchanged.

This technique is used in almost all industries, be it product or service to make you spend more. Next time, if you find three options to choose from, there’s a high chance that one of them is a decoy. So, be mindful 🙂

#decoyeffect #design #uxdesign #productdesign #productmanagement #pricingstrategy #uiux #popcorn #psychology #startup #LICreatorAccelerator #CreateOnLinkedIn

Shortest tutorial ever:
1. Upload a reference image on ChatGPT (model 4o)
2. Write the prompt: Make it in style

That’s it!

Here are a list of styles you can try:
1. Caricature
2. Ghibli
3. Pixar
4. Manga
5. Comic Book
6. Oil on Canvas
7. Picasso
8. Movie Poster
9. Malika Favre
10. Marvel

#ChatGPT #imagegeneration #genai

We identified a problem.
While GPS does a fairly good job at finding location, its not perfect. We saw that a lot of people were erroneously placing orders for their last known location, algo-defaulted location etc., instead of the current location. Even though the set location is shown right at the top of the homescreen, people were missing it. So, we did a few things to over-communicate, here and there :) One of the steps is this animation at the splash-screen. The detected location is shown right upfront before loading the homescreen, so that you can correct it if it is wrong :)
#design #productdesign #productmanagement #ecommerce #deliveryservices #designthinking #userexperience #uxdesign #ux #ui #motiondesign #startup #swiggy

✨ A few years back, I had an offer to join a very popular company in London.
The offer and the company was good but what was even better was the location — London! This was in the pre-pandemic world and a job offer would need you to move to that city. I had gone for a vacation to London the year before that and I felt an unusual deja-vu kind of attachment with the city. I don't feel the same for every place I visit.

From my research, I figured out that the pace of my growth and learning would probably be faster in India, given the nature of market we are in, but I wasn't sure. Of course, the quality of life would be better in London since its a more developed place after all.

One part of me desperately wanted to try out the new opportunity in the new city, where as the other part was gravely worried about my professional growth. There were a multitude of “What if”s popping in my mind.

Finally, I decided to discuss this matter with my manager, Srinath, not in a manager-reportee conversation, but more like friend seeking advice. I always looked up to him like an elder brother, a person I can reach out to, no matter what.

Srinath and I went to the cafeteria and discussed the matter over coffee. He listened to the whole matter, including my thoughts and fears, raptly. I opened up completely in front of him because I knew that no one other than him would be able to give me a better professional advice.

After listening to the whole thing, he gently replied,
“Just go! What’s the worst that can happen? If it’s not working out, come back in six months. Your role and your desk will be right here.”

That statement from Srinath was so assuring that I could think confidently and independently without the fear of missing out. After that conversation, things were very clear in my head. We switch jobs not only for new work, place or more money. We do it for the people, the amount of faith they have on us and the way to care about us.

I finally decided not to go although I was given the liberty to try the new thing out. I knew that I would learn and grow much more with people like Srinath around. It's been almost 3 years that I had this conversation and today when I look back, I feel good that I had taken the right decision back then :) It’s the people around you that shape you.

#work #job #opportunity #manager #mentor #design #uxdesign #productdesign #london #people #startup Swiggy LinkedIn for Creators