When marketing and development teams don’t align on a deadline
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Semrush
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5 viral posts with 12,972 likes, 479 comments, and 1,345 shares.
4 image posts, 1 carousel posts, 0 video posts, 0 text posts.
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Best Posts by Semrush on LinkedIn
Move over Hollywood, because Barbie is here to slay the box office 🎬
Our favorite fashion-forward icon has been creating waves like never before with the release of the new Barbie movie 💕 Curious how the social media presence is doing or how the search for “Barbie“ is looking right now?
We took a deep dive into the Barbie Phenomenon:
Our favorite fashion-forward icon has been creating waves like never before with the release of the new Barbie movie 💕 Curious how the social media presence is doing or how the search for “Barbie“ is looking right now?
We took a deep dive into the Barbie Phenomenon:
Are you ready to become a T-shaped marketer? 💡 Here's what it is:
Picture the letter “T“. The horizontal line on top represents your width of marketing knowledge, while the vertical line is the depth of your knowledge in a specialty area.
Take our graph as an example. A marketer is great at social media and has deep expertise in the field. At the same time, this same marketer knows much about other fields like PPC, SEO, Content Marketing, and Email Marketing.
👉 When you become a T-shaped marketer, you understand the basics of many channels and can look at your main expertise channel (in this case, social media) as a gear that should mesh with other channels.
👉 As a T-shaped marketer, you also know there are always more areas to learn about and you're willing to dig deeper vertically into the other areas.
If you don't know where to start, our free Semrush Academy Course “How to Get Hired as a Digital Marketer“ by Nathan Gotch is a great first place: https://lnkd.in/dc3cTinF
#digitalmarketing
Picture the letter “T“. The horizontal line on top represents your width of marketing knowledge, while the vertical line is the depth of your knowledge in a specialty area.
Take our graph as an example. A marketer is great at social media and has deep expertise in the field. At the same time, this same marketer knows much about other fields like PPC, SEO, Content Marketing, and Email Marketing.
👉 When you become a T-shaped marketer, you understand the basics of many channels and can look at your main expertise channel (in this case, social media) as a gear that should mesh with other channels.
👉 As a T-shaped marketer, you also know there are always more areas to learn about and you're willing to dig deeper vertically into the other areas.
If you don't know where to start, our free Semrush Academy Course “How to Get Hired as a Digital Marketer“ by Nathan Gotch is a great first place: https://lnkd.in/dc3cTinF
#digitalmarketing
How far in advance are you planning your content?
By having a documented content strategy, you can move from chaotically creating content to building an organized system!
A strategy should have these five core elements:
✍️ Audience Personas
You can’t tell the story of your brand if you don’t know who you are telling your story to. That’s why your first step is to identify the audience you’re attempting to target.
✍️ Positioning Your Brand and Story
A clearly defined brand will help you give a consistent experience for your audience and build the right image through all channels.
✍️ Content Marketing Mission Statement + Owned Media Value Proposition
Your owned media value proposition helps you compete more effectively. Your content marketing mission statement should summarize why you’re creating content and who can benefit from it.
✍️ Business Case + Content Marketing Goals
Identify business goals your company needs to achieve and figure out how content marketing will bring your company closer to those goals.
✍️ Action Plan
Finally, list out your main content marketing campaigns and projects for the year and add them to your content plan! Think about how they’ll achieve the content marketing goals you’ve previously set for your business.
Now, here’s how you can build it and develop effective content step by step 👇
https://lnkd.in/dKXgC53r
By having a documented content strategy, you can move from chaotically creating content to building an organized system!
A strategy should have these five core elements:
✍️ Audience Personas
You can’t tell the story of your brand if you don’t know who you are telling your story to. That’s why your first step is to identify the audience you’re attempting to target.
✍️ Positioning Your Brand and Story
A clearly defined brand will help you give a consistent experience for your audience and build the right image through all channels.
✍️ Content Marketing Mission Statement + Owned Media Value Proposition
Your owned media value proposition helps you compete more effectively. Your content marketing mission statement should summarize why you’re creating content and who can benefit from it.
✍️ Business Case + Content Marketing Goals
Identify business goals your company needs to achieve and figure out how content marketing will bring your company closer to those goals.
✍️ Action Plan
Finally, list out your main content marketing campaigns and projects for the year and add them to your content plan! Think about how they’ll achieve the content marketing goals you’ve previously set for your business.
Now, here’s how you can build it and develop effective content step by step 👇
https://lnkd.in/dKXgC53r