This is how Manyavar became a ₹31,000 Crore brand.

Manyavar has an unbelievable 30% profit margin and it has never sold a product at a discount.

But while its founder is worth $3 billion dollars today, he started with a loan of ₹10,000.

So how did he do it?

This is Day 27 of Decoding Business Secrets - a 30-day challenge.

Ravi Modi started in 1999 by selling kurtas to chains like BigBazaar.

But he soon realized that India’s regional preferences change every 100 km. A sherwani that sells like crazy in Delhi might flop in Chennai.

So, he switched to exclusive Manyavar outlets where he could track customer data on a microscopic level.

Manyavar now tracks customers from the moment they enter the showroom, analyzing data on a state, city, and even pincode level.

So, now it tailors its designs on a pincode level, making the right quantity of the right design for the right region.

Therefore, its efficiency is so high that its dead stock, or stock that does not sell, is less than 3%. So, they never run a sale.

And their profit margin is 30% in an industry where others struggle to do 5%.

Follow me for the next part.

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