Oooooh, snap! In a landmark decision, the French lower house of parliament has unanimously approved a bill imposing stringent measures on the ultra-fast fashion industry, spotlighting companies like Shein and Temu for their environmental impact. ๐
The bill proposes penalties of up to โฌ10 ($11) per individual item of clothing by 2030. In addition to penalties, the bill also calls for a ban on advertising ultra-fast fashion products.
While the bill HAS been approved by the lower house of parliament in France, itโs not yet law. It still needs to go through review and approval by the senate before it can be officially enacted.
However, while not yet enforceable, Frances' approach to penalize fast-fashion companies is making waves ๐ in the industry as an example of the role of policy in shaping consumer habits and industry standards toward a more sustainable future.
The bill proposes penalties of up to โฌ10 ($11) per individual item of clothing by 2030. In addition to penalties, the bill also calls for a ban on advertising ultra-fast fashion products.
While the bill HAS been approved by the lower house of parliament in France, itโs not yet law. It still needs to go through review and approval by the senate before it can be officially enacted.
However, while not yet enforceable, Frances' approach to penalize fast-fashion companies is making waves ๐ in the industry as an example of the role of policy in shaping consumer habits and industry standards toward a more sustainable future.
