Tarah Blanchard

Genius partnership strategy...

IKEA 🤝 The Simpsons



IKEA recreated The Simpsons living room.

With some insane level of detail lol.

You can buy ALL of the pieces.




Some of my fav partnerships y'all?

They lean on POP CULTURE ✌️



Did you see what Away did last year?

They partnered with celebrity lookalike contest winners.

And ran campaigns with their TV show doppelgängers.

They found a Jeremy Allen lookalike for “The Bear“

And did a campaign with him haha.

Soooo sooo smart.




These brands understand the power of fandoms.

People want to live inside them.




Look at the IKEA campaign.

Why did they do it?


Great creative strategy...

There was TONS of data behind it

👇

48% of millennials consider themselves “super fans“

AKA, Simpsons experts (we were raised on it lol)


That's why their campaign reached

19M+ organic impressions QUICKLY.



And they're replicated the motion multiple times.

For Friends. Stranger Things.

Who knows what's next...

But it is SMART.

10/10 from me.



--


👋 P.S. Would you live in the Simpsons living room??

Or am I the only one...

This PUMA x Squid Game collab

Gets my green light ✅



Soooo many brands teamed up with Netflix

for the season 2 of Squid Game

BUT this??

Definitely my fav partnership.


PUMA made suede shoes & track suits

and they distressed the suede but made it ✨

- Custom T7 tracksuits (the ACTUAL S2 uniform)
- Limited edition Suede + Easy Rider drops
- Full accessories line


The details are next levellll btw

Their new “Easy Rider“ sneaker

1. Scratch off panels (green and red)
2. Hologram heel goes from red to green
3. They put the creepy dolls on them too lol


A little next level for me.

But bonus points for creativity!

Such a perfect fit collab.

10/10. No notes.


I wish they did a limited edition

with the capsule title:


👀 “456 players only“

“Will you be one of them?“


Or something like..

“Will the fit be in your favor...“

Eh. Maybe too Hunger Games but get you get 🙃


--



👋 P.S. Would you wear these??

I'm feeling it. Love the Thanos energy.

NO spoilers pleaseee. Not done with season 2 yet.