Tori Dunlap

4 years ago, I made a deal with my mom.

If I ever got the call to by on the Today Show — I would fly her out to be in-studio with me.

My parents often don’t understand my work. They don’t have social media, they don’t see our community engaging or the daily wins. Her First $100K is largely a digital company, and my parents don’t do digital. 🤣

But this? An interview with an icon whom my mom has watched on her television every day for almost a decade? This, they get.

And they’re on a plane to New York right now.

So tomorrow at 8:35 am, they’ll see the physical manifestation of my hard work. They’ll see the impact of the Financial Feminist movement we lead. And you’ll see my face bright and early on millions of televisions.

See you tomorrow, Today. Thanks for making a Dunlap family dream come true.

herfirst100k.com

3 years ago, I went through a breakup. He called me, told me that he needed to end things, and 2 hours later, our relationship was over.

As I left his apartment for the last time, he asked me, “I'd love to remain friends. When can I see you next?“

I turned, looked him dead in the eye, and said, “the next time you see me will be in the New York Times.“

So today, pour one out for my ex, who just spat out his morning coffee reading the news.

When people online see that I’m a multimillionaire, they think mansions and designer bags and luxury cars.

They don’t think I rent (I do.)

They don’t think I drive a used car (I do.)

They don’t think my house is messy (it usually is.)

And while I’ve upgraded parts of my life, much of it is still pretty standard.

I want you to see that wealth shows up in ways that aren’t flashy.

Wealth means I get to run a business that teaches people financial literacy, and employs nearly 20 women.

Wealth means I never have to stay in a toxic situation.

Wealth means I get to donate to organizations and causes I believe in.

This is the feeling I want for every single woman on this planet. ❤️

The future of finance is female.

When using AI to generate a photo of someone who is confident about money, less than 2% of the images generated were of women.  Picturing the 98% to be the Finance Chads women are often stuck needing to turn to in order to get information - as long as they’re lucky enough to not have it gatekept from them.

From my years of experience educating women about money, I know that when given a chance, women are AMAZING at money. They carry less credit card debt, run better businesses, and are better investors compared to men.

It’s time to make a serious change to the face of finance – and AI won’t make a change until we do. 

Thanks to SoFi and Nasdaq for the opportunity to be surrounded by women who are unabashed in their work to get their (and other women’s) money right.

Learn more at sofi.com/change

Last year, a company asked me to speak at their virtual summit. I asked for $8K, and never heard back.

This year, my assistant and I got flown first class for me to speak for that same company for $40K.

Update: you can learn more about me and my business here, herfirst100k.com