Hindu-Muslim?
Really. Is that your case for pulling down the Tanishq ad? Are we in the 1900s?

When I saw the ad, I really loved the emotion behind it and the thought of upholding traditions.

It’s a happy occasion
Ruined by the backward of the backward of the society we live in.

In 2020
Inter caste is OKAY
Same gender is OKAY
Marriage is just a thread that bonds two families
Baby showers are tradition

Everyone was happy in the ad

I would also go on a limb and say there is nothing controversial about the ad
And there is also nothing love jihad about it

Why can’t we just accept the way society has moved forward?
Why can’t we accept the new realities?

Truth be told
It’s the people who haven’t progressed
Who probably objected

It would be shameful if a millennial objected to this

This ad is a lesson to brands
Take risks
Show realities
Celebrate occasions and festivities
Don’t budge from your line of thinking

Bold is sexy
Bold is what we need
It is after all 2020.

#VanshiChats
#thanksbye
#storytelling #brandstorytelling #brandmarketing #marketingcommunications #brandpositioning
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