World Brand Design Society

WBDS Creative Design Awards - Gold Award and 1st Place - 2023/24 - Packaging Design: Product Creation - Aja Marie Johnson - Mamauki Coffee House - United States
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The branding of Mamauki draws inspiration from vintage prints and western motifs, infusing the coffee house with a sense of adventure and exploration. The visual identity incorporates elements like hand-drawn illustrations of desert landscapes, cowboy hats, and cacti, evoking the spirit of the American West. These design choices create a visually striking and cohesive brand image that extends from the signage to the packaging of their coffee products.
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Onfire Design Ltd - Salash Delicatessen Brand Refresh Designed By Onfire Design https://lnkd.in/eQUexWce
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The design process explored this Eastern European region's visual styles, patterns and culture, taking historical cues and reinterpreting them for the modern foodie consumer. The bespoke wordmark draws inspiration from the Cyrillic alphabet, with sharp serifs that speak to butchery, knives and hooks that are used to hang meat cuts up during drying.
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Carpenter Collective - Carpenter Collective Reimagines Born with Seoul’s Brand Identity with a Modern Korean Twist https://lnkd.in/eJ_QZaGx
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The overall logo suite consists of an updated main logo badge to use as a metaphoric stamp of approval on packaging, social media and advertising. We also developed various word marks and a series of hero logo lock-ups celebrating our clients mother who became Born with Seoul’s approachable brand spokesperson. We were thrilled to provide a dynamic brand toolkit and strategy that allows our client to seamlessly translate the brand across all platforms.
Eye-catching bright-colored exterior packaging makes each sauce bottle stand out on the shelf in a competitive market.
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BrandMe - Cult Status Belgian Cookie Brand Lotus Biscoff Launches an Impactful New Global Brand Identity and Packaging Design Created by BrandMe, in a Move to Modernise and Hero Biscoff Globally https://lnkd.in/eDnTavyF
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With a rich brand story and unique Belgian recipe since 1932, Lotus Biscoff recognised the need to drive a stronger, more unified and distinctive brand identity to reinforce global recognition. In partnership with London-based brand and design agency, BrandMe, the aim was to broaden appeal with consumers, creating a more relevant brand expression.
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NEOM | Brand Design Studio - NEOM Brand Design Studio Elevates Pasta dei Prai with a Timeless Identity Rooted in Italian Heritage https://lnkd.in/ekwhjhUg
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As the name suggests, the project originates in the fields (Prai are fields in the Veneto dialect) because quality comes from the field and the care with which the wheat is cultivated. This is the origin of the logo which shows a delicate elegance through an ultra-classic yet authoritative, graceful font.
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Backbone Branding - Backbone Branding’s Playful Packaging Design for Sahar Sun Barista Milk Product Extension https://lnkd.in/entYNYrx
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For Barista Milk, we preserved the charm of the brand's iconic characters - the cheerful farmer and his faithful cow - by placing them in a new, contemporary context. The farmer, once simply a symbol of rural life, now takes on the role of a skilled barista.
On the reverse side of the packaging, we incorporated a heartwarming scene showing the farmer and his cow enjoying a cup of coffee together. This visual emphasizes the product’s versatility and taps into the emotional connection that consumers often have with moments of simple pleasure and relaxation. Additionally, the design of the 6-pack box was inspired by the welcoming atmosphere of a cozy café, enhanced by the presence of the beloved characters.
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#branding #brandidentity #branddesign #visualidentity #graphicdesign #illustration #typography #packagingdesign #worldbranddesign #worldbranddesignsociety