During college I coached gymnastics and was a talent scout in Washington D.C.
When I graduated college the owner of that talent scout company went to work for a small company called eDealerTools, now known as DelaerOn. He needed someone on the phones.
Eager and not knowing what I wanted to do in life, and with a sister in medical school, I thought, “Why not?”
I ended up staying late every night learning everything I could about the car business. Friday nights were spent on the phones at the office. I just couldn’t fail and be “that sister”. This is my why!
I ended up bringing in a majority of the company’s revenue in the early stages of growth.
Then I went on to be #1 year after year at a digital marketing tech company, Netsertive, where I helped many dealers reallocate their marketing spend for better ROI, selling more cars for less cost per sale. Then I came on board to a company that’s helping dealers become more VINAware and understand their spend down to every car, eliminating marketing waste and becoming more efficient.
What is your why? What’s the voice in your head that keeps you going?
#marketing #why #digitalmarketing #growth
