Behind every ad, thereās a story. Some happy, some sad. This impactful outdoor ad for Mothers Against Drunk Driving tells a heartbreaking story of a family killed by a driver under the influence.
The copy and visual succinctly capture the emotions experienced by bereaved families who lost their loved ones to drunk drivers.
The advertised cause has a personal connection to it. The copywriter who wrote this ad is Joe Alexander. His sister Joan was killed by a drunk driver when she was 24.
The copy and visual succinctly capture the emotions experienced by bereaved families who lost their loved ones to drunk drivers.
The advertised cause has a personal connection to it. The copywriter who wrote this ad is Joe Alexander. His sister Joan was killed by a drunk driver when she was 24.
